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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • A

    Adobe

    Intro to Digital Experience and Content Management

    Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Digital Publishing, Version Control, Web Content, Asset Management, Scalability, Business Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Transformação Digital: Marketing na Era dos Dados

    Skills you'll gain: Data-Driven Marketing, Marketing Automation, Digital Transformation, Marketing Strategies, Marketing, Innovation, Digital Brand Strategy, Marketing Effectiveness, Digital Marketing, MarTech, Culture Transformation, Business Transformation, Customer experience strategy (CX), Customer Engagement, Automation, Business Modeling

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Marketing Automation, Analytics, and Brand Compliance

    Skills you'll gain: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Brand Marketing, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Edureka

    Tableau Cloud and AI for Analytics

    Skills you'll gain: Agentic Workflows, Tableau Software, Data Governance, Collaborative Software, Agentic systems, Data Architecture, Enterprise Architecture, Governance, Analytics, Data Access, Security Controls, Dashboard, Role-Based Access Control (RBAC), Cloud Services, Trend Analysis, Customer Insights, Artificial Intelligence, Performance Management, Application Lifecycle Management, Business Metrics

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    Edureka

    Generative AI's Applications in Marketing Analytics

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Management, Data Preprocessing, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy - 2026

    Skills you'll gain: Market Research, Marketing Planning, Marketing Strategies, Meta Ads Manager, Blogs, Marketing, Marketing Effectiveness, Podcasting, Video Production, Growth Strategies, Social Media Content, Search Engine Optimization, Web Analytics and SEO, Shared Media, Paid media, Marketing Channel, Google Ads, Content Creation, Social Media Management, Web Presence

    ★ 4.4 (20) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • B

    Banco Interamericano de Desarrollo

    Design de projetos de governo digital

    Skills you'll gain: Digital Transformation, Talent Management, User Centered Design, Data Integration, Human Capital, Project Design, Cybersecurity, Data Governance, Process Design, Data Management, Governance, Technology Strategies, Program Evaluation, Data-Driven Decision-Making, Interoperability

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Model Training, Python Programming

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Logistic Regression, Web Scraping, Prompt Engineering, Rmarkdown, Regression Analysis, Responsible AI, Leaflet (Software), Generative AI, Statistical Modeling, Statistics, Statistical Analysis, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    ★ 4.6 (87) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Packt

    Real Time Analytics with SAP Hana

    Skills you'll gain: SAP Analytics Cloud, Data Access, Data Modeling, Real Time Data, Stored Procedure, Data Warehousing, Extract, Transform, Load, Database Development, Data Security, Text Mining, Data Integration, Advanced Analytics, SAP Applications, SQL, Decision Intelligence, Data Transformation, Predictive Analytics, Business Reporting, Scripting

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Apply Digital Marketing Fundamentals

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing, Marketing Planning, Customer Analysis, Marketing Management, Marketing Strategy and Techniques, Business Marketing, Strategic Decision-Making, Cross-Channel Marketing, Customer Insights, Branding, Market Analysis, Marketing Communications, Market Dynamics, Market Research, Decision Making, Value Propositions, Consumer Behaviour, Digital Media Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Google Cloud Digital Leader Certification Guide

    Skills you'll gain: Cloud Computing Architecture, Google Cloud Platform, Cloud Security, Cloud Computing, Cloud Solutions, Digital Transformation, Application Programming Interface (API), Cloud Platforms, Cloud Services, Model Deployment, Public Cloud, Security Controls, Cloud-Native Computing, Data Pipelines, Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Cloud Applications, IT Infrastructure, Data Management, Machine Learning

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Intro to Digital Experience and Content Management: Adobe
  • Transformação Digital: Marketing na Era dos Dados: Fundação Instituto de Administração
  • Marketing Automation, Analytics, and Brand Compliance: Coursera
  • Tableau Cloud and AI for Analytics: Edureka
  • Generative AI's Applications in Marketing Analytics: Edureka
  • Digital Marketing Masterclass: A-Z Marketing Strategy - 2026: Alex Genadinik
  • Design de projetos de governo digital: Banco Interamericano de Desarrollo
  • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Microsoft Advanced Analytics Techniques with Generative AI: Microsoft
  • Real Time Analytics with SAP Hana: Packt

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