• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Logistic Regression, Web Scraping, Prompt Engineering, Rmarkdown, Regression Analysis, Responsible AI, Leaflet (Software), Generative AI, Statistical Modeling, Statistics, Statistical Analysis, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    4.6
    Rating, 4.6 out of 5 stars
    ·
    87 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Transforming with Data Analytics and Organization

    Skills you'll gain: Digital Transformation, Business Transformation, Customer experience improvement, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Data-Driven Decision-Making, Workforce Development, Strategic Decision-Making, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Enhancing Patient Experience with Predictive Analytics

    Skills you'll gain: Patient Flow, Patient-centered Care, Hospital Experience, Predictive Analytics, Predictive Modeling, Health Care, Analytics, Healthcare Industry Knowledge, Care Management, Psychosocial Assessments, Data Analysis, Forecasting, Program Evaluation, Health Technology, Cardiology, Data Integration, Leadership

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Management for Analytics Part 2

    Skills you'll gain: Data Governance, Database Management, NoSQL, Data Management, SQL, Query Languages, Database Theory, MongoDB, Relational Databases, Big Data, Graph Theory, Data Storage, Social Network Analysis, Network Analysis, Data Integrity, Apache Hadoop, Data Manipulation

    Build toward a degree

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Advanced HR Dashboards & Analytics in Excel

    Skills you'll gain: Dashboard, Compensation Analysis, Dashboard Creation, Microsoft Excel, Employee Retention, People Analytics, Training and Development, Compensation Management, Recruitment, Excel Macros, Spreadsheet Software, Talent Recruitment, Payroll, Employee Training, Data Visualization, Compensation Strategy, Training Programs, Human Resource Strategy, Workforce Planning, Human Resource Management

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Microsoft Fabric: Implement and Manage Analytics Solutions

    Skills you'll gain: CI/CD, Continuous Deployment, Microsoft Power Platform, Azure Synapse Analytics, Data Pipelines, Analytics, Data Governance, Advanced Analytics, Data Security, Data Architecture, Data Analysis Expressions (DAX), Data Management, Power BI, Microsoft Excel, Exploratory Data Analysis, Apache Spark, Application Deployment, SQL, Governance, Version Control

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Mastering Teradata for Data Warehouse & Analytics

    Skills you'll gain: Teradata SQL, SQL, Stored Procedure, Transaction Processing, Query Languages, Performance Tuning, Data Storage Technologies, Database Management, Data Manipulation, Data Architecture, Data Security, Extract, Transform, Load, Database Architecture and Administration, Security Controls, Security Management, Data Transformation, Data Storage, Database Theory, Relational Databases, Solution Design

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Designing Engaging Dashboards for Healthcare Analytics

    Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Dashboard Creation, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Storytelling, Data Analysis, Health Informatics, Stakeholder Communications

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Foundations for Data Analytics Part 1

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Structures, Time Series Analysis and Forecasting, Unsupervised Learning, Data Analysis, Data Manipulation, Machine Learning Algorithms, Computational Thinking, Descriptive Statistics, Data Processing, Data Preprocessing, Data Cleansing, Programming Principles, Data Visualization, Python Programming, Algorithms, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    UX Research at Scale: Surveys, Analytics, Online Testing

    Skills you'll gain: Surveys, UI/UX Research, User Research, Survey Creation, A/B Testing, Web Analytics, User Experience, Qualitative Research, Usability Testing, Research Methodologies, Web Analytics and SEO, Data Collection, Research Design, Experimentation, Sample Size Determination

    4.4
    Rating, 4.4 out of 5 stars
    ·
    212 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Systems & Analytics in Management Accounting

    Skills you'll gain: Business Systems Analysis, Data Mining, Analytics, Enterprise Resource Planning, Systems Analysis, Financial Controls, Enterprise Application Management, Information Systems, Performance Measurement, Management Information Systems, Accounting and Finance Software, Business Analytics, Business Technologies, IT General Controls (ITGC), Data Processing, Operational Performance Management, Business Process Automation, Data Governance, Automation, Cybersecurity

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Analyze BigQuery Usage with Log Analytics

    Skills you'll gain: Data Visualization, Google Cloud Platform, SQL, Analytics, Analysis, Data Warehousing

    Beginner · Project · Less Than 2 Hours

1…545556…750

In summary, here are 10 of our most popular social media analytics courses

  • Microsoft Advanced Analytics Techniques with Generative AI: Microsoft
  • Transforming with Data Analytics and Organization: University of Maryland, College Park
  • Enhancing Patient Experience with Predictive Analytics: John Wiley & Sons
  • Data Management for Analytics Part 2: Northeastern University
  • Advanced HR Dashboards & Analytics in Excel: EDUCBA
  • Microsoft Fabric: Implement and Manage Analytics Solutions: Whizlabs
  • Mastering Teradata for Data Warehouse & Analytics: Board Infinity
  • Designing Engaging Dashboards for Healthcare Analytics: Northeastern University
  • Foundations for Data Analytics Part 1: Northeastern University
  • UX Research at Scale: Surveys, Analytics, Online Testing: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok