Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Anthropic Claude, Expense Management, Creative Thinking, Productivity Software, Communication, Planning, Marketing
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Cascading Style Sheets (CSS), Web Content Accessibility Guidelines, HTML and CSS, Web Design, Hypertext Markup Language (HTML), Web Design and Development, Responsive Web Design, User Interface (UI), Web Development, Javascript, Debugging
Beginner · Course · 1 - 3 Months

IBM
Skills you'll gain: Prompt Engineering, Software Development Life Cycle, Prompt Patterns, Large Language Modeling, Software Architecture, Computer Vision, LangChain, Responsive Web Design, Restful API, LLM Application, Generative AI, Flask (Web Framework), Responsible AI, IBM Cloud, Data Import/Export, Python Programming, Engineering Software, Workflow Management, Machine Learning, Data Science
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Jest (JavaScript Testing Framework), Web Development Tools, Javascript, Unit Testing, Web Applications, Object Oriented Programming (OOP), Scripting Languages, Event-Driven Programming, Node.JS, Scripting, JSON, Computer Programming, Data Structures, Debugging, Package and Software Management, Program Development, Front-End Web Development, Functional Design
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Software Development Life Cycle, Cloud-Native Computing, Software Architecture, Hibernate (Java), Database Design, Responsive Web Design, Docker (Software), Containerization, Git (Version Control System), GitHub, Object Oriented Programming (OOP), Microservices, CI/CD, Restful API, Java Programming, Engineering Software, Version Control, Database Management, Software Design
Beginner · Professional Certificate · 3 - 6 Months

Multiple educators
Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Literacy, Data Mining, Pandas (Python Package), Data Presentation, Correlation Analysis, Web Scraping, NumPy, Data Import/Export, Probability & Statistics, Programming Principles, Predictive Modeling, Computer Programming Tools, Data Science, Unsupervised Learning, Machine Learning, Project Management
Beginner · Specialization · 3 - 6 Months

The State University of New York
Skills you'll gain: Web Design, WordPress, Web Language, HTML and CSS, Web Content, Web Development, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management, Web Applications
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Engineering, Data Warehousing, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, Generative AI, Data Import/Export, Data Security
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytics, Business Analytics, Data Storytelling, Big Data, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Artificial Intelligence
Advanced · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Application Deployment, Django (Web Framework), Object-Relational Mapping, HTML and CSS, Model View Controller, jQuery, Ajax, JSON, Database Design, SQL, Application Frameworks, Databases, Web Applications, Application Development, Object Oriented Programming (OOP), Web Development, Data Modeling, Javascript, Application Security, Cascading Style Sheets (CSS)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Web Analytics and SEO, Web Design, Blogs, Content Management Systems, Web Design and Development, Web Content, UI Components, E-Commerce, System Configuration, Animations
Intermediate · Course · 1 - 3 Months