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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


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    Alex Genadinik

    2026 Marketing Introduction And Fundamentals

    Skills you'll gain: Marketing, Target Audience, Target Market, Estimation, Marketing Strategy and Techniques, Customer Analysis, Persona Development

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Brand Equity, Analytics & Marketing Intelligence

    Skills you'll gain: Surveys, Brand Awareness, Pivot Tables And Charts, Brand Management, Marketing Analytics, Branding, Dashboard Creation, Google Analytics, Looker (Software), Business Intelligence, Stakeholder Communications, Market Research, Key Performance Indicators (KPIs), Financial Forecasting, Data Storytelling, Tableau Software, Power BI, Forecasting, Regression Analysis, SQL

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    Skillshare

    Using AI & ChatGPT for Content: Strategy & SEO

    Skills you'll gain: Content Strategy, Search Engine Optimization, Content Optimization, Content Development and Management, Content Creation, Keyword Research, Digital Content, Digital Publishing, Social Media Content, Target Audience, ChatGPT, Video Production, Prompt Engineering, Operational Efficiency

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
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    Coursera

    Business Strategy: Business Model Canvas Analysis with Miro

    Skills you'll gain: New Product Development, Value Propositions, Business Modeling, Product Development, Business Analysis, Business Analysis Tools, Stakeholder Communications, Business Solutions, Presentations, Business Strategy, Strategic Thinking, New Business Development, Innovation, Entrepreneurship

    4.5
    Rating, 4.5 out of 5 stars
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    147 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Unilever

    Advanced Tools for Digital Marketing Analytics

    Skills you'll gain: Marketing Automation, Digital Marketing Tools, Digital Analysis, Marketing Analytics, Digital Marketing, Predictive Analytics, MarTech, Digital Marketing Campaigns, Predictive Modeling, Marketing Strategies, Marketing Channel, Data Analysis, Natural Language Processing, Data Ethics, Artificial Intelligence, Ethical Standards And Conduct, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
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    70 reviews

    Beginner · Course · 1 - 4 Weeks

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    SkillsBooster Academy

    Social Media Marketing with ChatGPT

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Social Media Strategy, ChatGPT, Content Creation, Campaign Management, Social Media Content, Customer Communications Management, Social Media Management, Advertising Campaigns, Personalized Campaigns, Digital Media Strategy, Social Media Analytics, Content Development and Management, Campaign Planning, Promotions and Campaigns, Content Scheduling, Generative AI, Artificial Intelligence, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Healthcare Business Strategy and New Venture Design

    Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Innovation, Regulatory Requirements, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Universidad de Palermo

    IA Aplicada al Marketing y Growth Digital

    Skills you'll gain: Marketing Effectiveness, Performance Measurement, E-Commerce, Digital Media Strategy, Canva (Software), Marketing Strategies, Data-Driven Marketing, Target Audience, No-Code Development, Google Gemini, Digital Marketing, Marketing, Branding, Entrepreneurship, Artificial Intelligence, Business Modeling, Business, Innovation, Client Services, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
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    455 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    GenAI for Social Media Marketing Specialists

    Skills you'll gain: Generative AI, Driving engagement, Campaign Management, Social Media Marketing, Social Media, Content Creation, Social Media Content, Innovation, Content Development and Management, Drive Engagement, Social Media Campaigns, Instagram, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    27 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Email Security, Data-Driven Marketing, Digital Marketing Campaigns, Conversion Funnel Analysis, Direct Marketing, Online Advertising, Advertising Mail, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation

    4.6
    Rating, 4.6 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Microsoft

    Practical AI Strategy and Azure Service Selection

    Skills you'll gain: AI Product Strategy, AI Enablement, Microsoft Azure, Decision Intelligence, AI literacy, Discussion Facilitation, Governance, Artificial Intelligence, Responsible AI, Decision Making, Model Deployment, Model Evaluation, Governance Risk Management and Compliance, Business Priorities, Business Requirements, Feasibility Studies, Requirements Analysis, Cost Management

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
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    Free Trial
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    Coursera

    Track & Populate Marketing Performance Metrics

    Skills you'll gain: Marketing Analytics, Data Collection, Marketing Effectiveness, Marketing, Data-Driven Marketing, Marketing Strategies, Marketing Operations, Business Metrics, Performance Metric, Performance Measurement, Performance Analysis, Data Capture, Key Performance Indicators (KPIs), Data Entry, Performance marketing, Data Compilation, Data Quality, Data Maintenance, Document Management, Record Keeping

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • 2026 Marketing Introduction And Fundamentals: Alex Genadinik
  • Brand Equity, Analytics & Marketing Intelligence: Coursera
  • Using AI & ChatGPT for Content: Strategy & SEO: Skillshare
  • Business Strategy: Business Model Canvas Analysis with Miro: Coursera
  • Advanced Tools for Digital Marketing Analytics: Unilever
  • Social Media Marketing with ChatGPT: SkillsBooster Academy
  • Healthcare Business Strategy and New Venture Design: University of Illinois Urbana-Champaign
  • IA Aplicada al Marketing y Growth Digital: Universidad de Palermo
  • GenAI for Social Media Marketing Specialists: Coursera
  • E-commerce Marketing and Email Campaigns: SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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