• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • C

    Coursera

    Introduction to Generative AI Marketing

    Skills you'll gain: AI Personalization, Personalized Campaigns, Generative AI, Data Ethics, Market Opportunities, Responsible AI, Marketing Effectiveness, Campaign Management, Content Creation, AI Integrations, Marketing Materials, Marketing Strategies, Strategic Marketing, Innovation, Ethical Standards And Conduct

    ★ 4.3 (21) · Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Project Launch

    Skills you'll gain: Stakeholder Management, Communication Planning, Agile Project Management, Work Breakdown Structure, Project Scoping, Stakeholder Engagement, Agile Methodology, Project Management, Project Schedules, Project Management Software, Stakeholder Communications, Project Planning, Scope Management, Leadership and Management, Requirements Management, Stakeholder Analysis, Project Documentation, User Requirements Documents, Leadership, Communication

    ★ 4.6 (19) · Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Data Modeling and Architecture

    Skills you'll gain: Data Analysis Expressions (DAX), Data Ethics, Data Modeling, Data Governance, Data Architecture, Database Design, Power BI, Data Management, General Data Protection Regulation (GDPR), Star Schema, Personally Identifiable Information, Information Privacy, Data Synthesis, Data Visualization Software, Data Security, Data Integrity, Snowflake Schema, Relational Databases, Data Quality, Extract, Transform, Load

    ★ 4.8 (21) · Beginner · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Scrum Master Certification Practice

    Skills you'll gain: Backlogs, Sprint Planning, Test Driven Development (TDD), Sprint Retrospectives, User Story, Scrum (Software Development), Kanban Principles, Agile Methodology, Solution Delivery, Test Planning, Application Deployment, Meeting Facilitation

    ★ 4.4 (22) · Beginner · Course · 1 - 4 Weeks

  • L

    Logical Operations

    ITIL 4: Management Practices

    Skills you'll gain: Information Technology Infrastructure Library, Problem Management, IT Service Management, Service Management, Service Level, Incident Management, IT Management, Change Control, Information Technology Operations, Incident Response, Information Technology, Change Requests, Operations Management, Technical Management, Help Desk Support, Asset Management, Operations

    ★ 4.6 (11) · Mixed · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Agile Innovation and Problem Solving Skills

    Skills you'll gain: Creative Problem-Solving, Brainstorming, User Story, Innovation, Solution Design, Agile Methodology, Creativity, Agile Product Development, Systems Engineering, Requirements Analysis, Requirements Elicitation, Complex Problem Solving, Risk Management, Test Driven Development (TDD), Requirements Management

    ★ 4.5 (32) · Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Speaking to a Technical Group

    Skills you'll gain: Technical Communication, Verbal Communication Skills, Oral Expression, Presentations, Non-Verbal Communication, Public Speaking, Storytelling, Contingency Planning, Persuasive Communication, Technical Management, Communication, Target Audience, Professionalism, Adaptability

    ★ 4.3 (11) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    GenAI for Legal Document Management

    Skills you'll gain: Legal Technology, Document Management, Generative AI, AI Workflows, Compliance Management, AI Integrations, Contract Management, Automation, Contract Review

    ★ 3.5 (11) · Beginner · Course · 1 - 4 Weeks

  • T

    The State University of New York

    Mastering Remote Work and Online Study in U.S. in the post-COVID Era

    Skills you'll gain: Professional Development, Professionalism, Business Ethics, Intercultural Competence, Strong Work Ethic, Telecommuting, Cultural Diversity, Personal Development, Overcoming Obstacles, Learning Management Systems, Cultural Sensitivity, Education Software and Technology, Collaboration, Goal Setting, Teamwork, Problem Solving, Adaptability, Higher Education, digital literacy, Communication

    ★ 4.2 (16) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    AngularJS for Beginners: Getting Started

    Skills you'll gain: Angular, Development Environment, Integrated Development Environments, Program Development, Web Development Tools, JavaScript Frameworks, Code Reusability, Javascript, Front-End Web Development, Model View Controller, Web Development

    ★ 4.3 (21) · Beginner · Guided Project · Less Than 2 Hours

  • M

    MedCerts

    Applied Behavior Analysis (ABA) Introduction

    Skills you'll gain: Applied Behavior Analysis, Behavioral Management

    ★ 4.8 (19) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Designing Effective Science Communication

    Skills you'll gain: Oral Expression, Non-Verbal Communication, Learning Theory, Storytelling, Education Software and Technology, Human Learning, Motivational Interviewing, Conflict Management, Interpersonal Communications, Technical Communication, Education and Training, Pedagogy, Media and Communications, Driving engagement, Writing, Scientific Methods, Rapport Building, Diversity Awareness, Workplace inclusivity, Cultural Responsiveness

    ★ 4.3 (21) · Beginner · Specialization · 1 - 3 Months

1…580581582…834

In summary, here are 10 of our most popular brand management courses

  • Introduction to Generative AI Marketing: Coursera
  • Project Launch: University of California, Irvine
  • Data Modeling and Architecture: Microsoft
  • Scrum Master Certification Practice: LearnQuest
  • ITIL 4: Management Practices: Logical Operations
  • Agile Innovation and Problem Solving Skills: University of Maryland, College Park
  • Speaking to a Technical Group: University of Colorado Boulder
  • GenAI for Legal Document Management: Coursera
  • Mastering Remote Work and Online Study in U.S. in the post-COVID Era: The State University of New York
  • AngularJS for Beginners: Getting Started: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok