
University of Michigan
Skills you'll gain: Writing and Editing, Writing, Storytelling, Editing, Detail Oriented, Resourcefulness, Decision Making, Creativity, Communication Strategies, Learning Strategies, Professionalism, Time Management
★ 4.7 (2K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Digital Publishing, Version Control, Web Content, Asset Management, Scalability, Business Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Performance Reporting, Business Reporting, Report Writing, Performance Analysis, Marketing Analytics, Campaign Management, Data-Driven Decision-Making, Performance Metric, Data Storytelling, Email Marketing, Concision
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
★ 4.5 (217) · Beginner · Specialization · 3 - 6 Months

Anthropic
Skills you'll gain: Model Context Protocol, AI Integrations, Anthropic Claude, AI Workflows, Tool Calling, Prompt Engineering, Program Development, Test Tools, Servers, Debugging, Document Management
★ 4.8 (26) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, AI powered creativity, Advertising, Advertising Campaigns, Content Creation, ChatGPT, AI Enablement, Large Language Modeling, Responsible AI, Video Editing
★ 4.5 (138) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Management Reporting, Performance Reporting, Business Reporting, Content Performance Analysis, Audit Planning, Data Import/Export, Analysis, Data Sharing, Data-Driven Decision-Making, Trend Analysis, Stakeholder Analysis, Data Management, Data Integration, Digital Assets
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Content Optimization, Search Engine Optimization, Generative Engine Optimization (GEO), Web Analytics and SEO, Content Creation, Content Strategy, Blogs, Target Audience, Web Content, Conversion Funnel Analysis, Content Marketing, Persona Development, Style Guides, Customer Engagement, Social Media Content, Brand Strategy, Driving engagement, Brand Management, Digital Content
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Presentations, Verbal Communication Skills, Oral Expression, Persuasive Communication, Concision, Storytelling, Professional Development, Stakeholder Communications, Time Management, Analysis, Business Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Optimization, Blogs, Content Development and Management, Content Creation, Content Performance Analysis, Content Strategy, Web Analytics, Digital Content, Content Marketing, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Google Analytics, Content Management, Marketing Analytics, Data-Driven Marketing, Brand Strategy, Data Analysis, Audit Planning, Safety Audits
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Microsoft Copilot, Content Marketing, Personalized Campaigns, Content Creation, Ideation, AI Personalization, Social Media Content, Content Strategy, Brainstorming, Calendar Management, Search Engine Optimization
★ 5 (11) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Storytelling, Content Development and Management, Content Strategy, AI powered creativity, ChatGPT, Prompt Engineering, Content Creation, Content Marketing, Driving engagement, Social Media Content, Target Audience, Persona Development, AI literacy, User Research, Problem Solving, Brainstorming, Ideation
Beginner · Course · 1 - 4 Weeks