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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • M

    Microsoft

    Performance Analytics & Optimization

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Digital Analysis, Marketing Channel, Performance Measurement, Sales Pipelines, Social Media Campaigns, Performance Analysis, Marketing Budgets, Key Performance Indicators (KPIs), Performance Metric, Dashboard Creation, Dashboard, Data Storytelling, Power BI, Business Metrics, Cross-Channel Marketing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Preparing the Legal Foundation

    Skills you'll gain: Business Ethics, Target Market, Entrepreneurship, Ethical Standards And Conduct, Branding, Competitive Analysis, Legal Risk, Brand Strategy, Target Audience, Strategic Marketing, Business Planning, Organizational Structure, Regulation and Legal Compliance, Marketing, Brand Awareness, Regulatory Compliance, Law, Regulation, and Compliance, Commercial Laws, Marketing Strategies, Entrepreneurial Finance

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • G

    Google

    AI for Content Creation

    Skills you'll gain: AI powered creativity, Visual Storytelling, Multimodal Prompts, Generative AI, AI literacy, AI Personalization, Creative Design, Ideation, Artificial Intelligence, Google Workspace

    4.6 stars, 605 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (605) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • O

    Olay

    AI Beauty: Transforming Cosmetics via Prompt Engineering

    Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Information Privacy, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • A

    Alex Genadinik

    AI MBA With 17 Projects: Images, Video, Vibe Coding, Agents

    Skills you'll gain: Vibe coding, AI powered creativity, AI Workflows, Prompt Engineering, AI Product Strategy, AI literacy, Agentic Workflows, Marketing Planning, Media Production, Campaign Planning, AI Orchestration, Artificial Intelligence, Multimodal Prompts, Prompt Patterns, Generative AI, Marketing Strategies, Generative AI Agents, Marketing, Photo/Video Production and Technology, AI Integrations

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Davis

    Optimizing a Website for Google Search

    Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Content Development and Management, Competitive Analysis, Web Content, Content Performance Analysis, Performance Measurement, Marketing, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Client Services, Content Marketing, Web Analytics, Forecasting, Performance Reporting, Expectation Management

    4.7 stars, 1.7K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (1.7K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    Shopify Dropshipping Course: Build, Launch, Scale

    Skills you'll gain: Order Management, Order Fulfillment, Order Processing, Supplier Management, Market Opportunities, Customer Acquisition Management, Sales Strategy, E-Commerce, Upselling, Scalability, Entrepreneurship, Business Operations, Marketing Analytics, Market Research, Target Market, Operational Excellence, Go To Market Strategy, Business, Digital Marketing, Business Strategy

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy

    4.8 stars, 571 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (571) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • N

    Northwestern University

    The Importance of Listening

    Skills you'll gain: Social Media Analytics, Real Time Data, Social Media Content, Data Collection, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Data-Driven Marketing, Analytics, Social Media Strategy, Content Strategy, Text Mining, Data-Driven Decision-Making

    4.7 stars, 1.6K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Big Data, Credit Risk, Machine Learning, Analytics

    4.7 stars, 1.9K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (1.9K) · Beginner · Specialization · 3 - 6 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • P

    Packt

    The Complete OpenAI Ecosystem - Tools, Use Cases & Workflows

    Skills you'll gain: AI Workflows, ChatGPT, Agentic Workflows, OpenAI, Generative AI Agents, AI powered creativity, Agentic systems, Content Creation, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Content Development and Management, Multimodal Prompts, Artificial Intelligence, Prompt Engineering, Generative AI, AI literacy, LLM Application, Social Media Content, Social Media Campaigns, LinkedIn

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    4.7 stars, 826 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…606162…293

In summary, here are 10 of our most popular marketing courses

  • Performance Analytics & Optimization: Microsoft
  • Preparing the Legal Foundation: Pearson
  • AI for Content Creation: Google
  • AI Beauty: Transforming Cosmetics via Prompt Engineering: Olay
  • AI MBA With 17 Projects: Images, Video, Vibe Coding, Agents: Alex Genadinik
  • Optimizing a Website for Google Search: University of California, Davis
  • Shopify Dropshipping Course: Build, Launch, Scale: STARWEAVER
  • Global Challenges in Business: University of Illinois Urbana-Champaign
  • The Importance of Listening: Northwestern University
  • AI For Business: University of Pennsylvania

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