Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Microsoft
Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Content Performance Analysis, Marketing Effectiveness, Campaign Management, Digital Analysis, Marketing Channel, Performance Measurement, Sales Pipelines, Social Media Campaigns, Performance Analysis, Marketing Budgets, Key Performance Indicators (KPIs), Performance Metric, Dashboard Creation, Dashboard, Data Storytelling, Power BI, Business Metrics, Cross-Channel Marketing
Intermediate · Course · 1 - 3 Months

Pearson
Skills you'll gain: Business Ethics, Target Market, Entrepreneurship, Ethical Standards And Conduct, Branding, Competitive Analysis, Legal Risk, Brand Strategy, Target Audience, Strategic Marketing, Business Planning, Organizational Structure, Regulation and Legal Compliance, Marketing, Brand Awareness, Regulatory Compliance, Law, Regulation, and Compliance, Commercial Laws, Marketing Strategies, Entrepreneurial Finance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI powered creativity, Visual Storytelling, Multimodal Prompts, Generative AI, AI literacy, AI Personalization, Creative Design, Ideation, Artificial Intelligence, Google Workspace
★ 4.6 (605) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Information Privacy, Trend Analysis
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Vibe coding, AI powered creativity, AI Workflows, Prompt Engineering, AI Product Strategy, AI literacy, Agentic Workflows, Marketing Planning, Media Production, Campaign Planning, AI Orchestration, Artificial Intelligence, Multimodal Prompts, Prompt Patterns, Generative AI, Marketing Strategies, Generative AI Agents, Marketing, Photo/Video Production and Technology, AI Integrations
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Content Development and Management, Competitive Analysis, Web Content, Content Performance Analysis, Performance Measurement, Marketing, A/B Testing, Campaign Management, Key Performance Indicators (KPIs), Client Services, Content Marketing, Web Analytics, Forecasting, Performance Reporting, Expectation Management
★ 4.7 (1.7K) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Order Management, Order Fulfillment, Order Processing, Supplier Management, Market Opportunities, Customer Acquisition Management, Sales Strategy, E-Commerce, Upselling, Scalability, Entrepreneurship, Business Operations, Marketing Analytics, Market Research, Target Market, Operational Excellence, Go To Market Strategy, Business, Digital Marketing, Business Strategy
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy
★ 4.8 (571) · Beginner · Specialization · 3 - 6 Months

Northwestern University
Skills you'll gain: Social Media Analytics, Real Time Data, Social Media Content, Data Collection, Social Media, Social Media Marketing, Big Data, Marketing Analytics, Crisis Management, Data-Driven Marketing, Analytics, Social Media Strategy, Content Strategy, Text Mining, Data-Driven Decision-Making
★ 4.7 (1.6K) · Mixed · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, Data Strategy, People Analytics, HR Tech, Generative Model Architectures, AI Enablement, Human Resource Management, AI Product Strategy, Data Governance, Human Resources Management and Planning, Big Data, Credit Risk, Machine Learning, Analytics
★ 4.7 (1.9K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: AI Workflows, ChatGPT, Agentic Workflows, OpenAI, Generative AI Agents, AI powered creativity, Agentic systems, Content Creation, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Content Development and Management, Multimodal Prompts, Artificial Intelligence, Prompt Engineering, Generative AI, AI literacy, LLM Application, Social Media Content, Social Media Campaigns, LinkedIn
Beginner · Course · 1 - 3 Months

Northwestern University
Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing
★ 4.7 (826) · Mixed · Course · 1 - 4 Weeks