Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Financial Accounting, Process Management, People Management, Go To Market Strategy, Branding, Capital Budgeting, Marketing, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Brand Management, Marketing Strategies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Ideation, UI/UX Research, Brainstorming, Innovation, Design Thinking, User Research, Generative AI, Competitive Analysis, Human Centered Design, Data Ethics, Persona (User Experience), Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Responsible AI, User Research, Human Centered Design, User Experience Design, Design Thinking, Prototyping, Ideation, Generative AI, Brainstorming, UI/UX Research, Innovation, User Experience, Usability Testing, Data Ethics, Artificial Intelligence, Prompt Engineering, Critical Thinking, Problem Solving, Data Analysis, Business Consulting
Beginner · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Governance, Data Ethics, Data Pipelines, Data Architecture, Data Management, Governance, Data Integrity, Artificial Intelligence, Metadata Management, Automation, Generative AI, Data Security
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Data Governance, Data Strategy, Data Ethics, Responsible AI, Data Management, Data Architecture, Metadata Management, Data Store, Data Loss Prevention, Data Security, Interoperability, Docker (Software), Data Storage, Data Processing, Semantic Web, Generative AI Agents, Real Time Data, Large Language Modeling, Machine Learning, Agentic systems
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Marketing, Target Audience, Social Media Campaigns, Style Guides, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Content Marketing, Google Analytics, Digital Media Strategy, Marketing Analytics, Market Intelligence, Personalized Service, Automation
Advanced · Course · 1 - 4 Weeks
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Google Gemini, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement
Intermediate · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Operations Management, Process Analysis, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Production Management, Business Process Management, Financial Accounting, Quality Management, Capital Budgeting, Branding, Financial Modeling, Accrual Accounting, Strategic Marketing, Marketing, Analysis, Case Studies, Business Analysis
Beginner · Specialization · 3 - 6 Months