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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Foundations

    Skills you'll gain: Financial Statements, Operations Management, Operational Efficiency, Financial Statement Analysis, Return On Investment, Accrual Accounting, Human Capital, Process Analysis, Financial Accounting, Process Management, People Management, Go To Market Strategy, Branding, Capital Budgeting, Marketing, Financial Reporting, Finance, Peer Review, Project Design, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Omnichannel Retail Strategy

    Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Employee Training, Talent Management, Digital Transformation, Organizational Strategy, Human Resources, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Supply Chain, Brand Strategy, Analytics, Brand Management, Marketing Strategies, Customer Insights, Performance Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    411 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI in User Research and Design Thinking

    Skills you'll gain: Ideation, UI/UX Research, Brainstorming, Innovation, Design Thinking, User Research, Generative AI, Competitive Analysis, Human Centered Design, Data Ethics, Persona (User Experience), Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Mastering User Centric Design with Generative AI

    Skills you'll gain: Responsible AI, User Research, Human Centered Design, User Experience Design, Design Thinking, Prototyping, Ideation, Generative AI, Brainstorming, UI/UX Research, Innovation, User Experience, Usability Testing, Data Ethics, Artificial Intelligence, Prompt Engineering, Critical Thinking, Problem Solving, Data Analysis, Business Consulting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    187 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Data Lineage & Ethical Frameworks for Responsible AI

    Skills you'll gain: Responsible AI, Data Governance, Data Ethics, Data Pipelines, Data Architecture, Data Management, Governance, Data Integrity, Artificial Intelligence, Metadata Management, Automation, Generative AI, Data Security

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Advanced Data Techniques for Enterprise AI Systems

    Skills you'll gain: Data Governance, Data Strategy, Data Ethics, Responsible AI, Data Management, Data Architecture, Metadata Management, Data Store, Data Loss Prevention, Data Security, Interoperability, Docker (Software), Data Storage, Data Processing, Semantic Web, Generative AI Agents, Real Time Data, Large Language Modeling, Machine Learning, Agentic systems

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Marketing, Target Audience, Social Media Campaigns, Style Guides, Digital Advertising, Data Visualization, Email Marketing, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative Engine Optimization (GEO) Business Applications

    Skills you'll gain: Content Marketing, Google Analytics, Digital Media Strategy, Marketing Analytics, Market Intelligence, Personalized Service, Automation

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    From Likes to Leads: Interact with Customers Online

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Google Gemini, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    24 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Fundamentos Empresariales

    Skills you'll gain: Operations Management, Process Analysis, Balance Sheet, Operational Efficiency, Financial Statement Analysis, Financial Statements, Finance, Production Management, Business Process Management, Financial Accounting, Quality Management, Capital Budgeting, Branding, Financial Modeling, Accrual Accounting, Strategic Marketing, Marketing, Analysis, Case Studies, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    444 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Business Foundations: University of Pennsylvania
  • Omnichannel Retail Strategy: University of Pennsylvania
  • Generative AI in User Research and Design Thinking: Fractal Analytics
  • Mastering User Centric Design with Generative AI: Fractal Analytics
  • Data Lineage & Ethical Frameworks for Responsible AI: Fractal Analytics
  • Advanced Data Techniques for Enterprise AI Systems: Fractal Analytics
  • Next-Gen Brand Management: Coursera
  • Generative Engine Optimization (GEO) Business Applications: Edureka
  • Search Engine Optimization (SEO): University of California, Davis
  • From Likes to Leads: Interact with Customers Online: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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