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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


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    IBM

    Generative AI for Business Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, ChatGPT, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Business Requirements, AI Product Strategy, Requirements Elicitation, Requirements Analysis, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Business Strategy, Image Quality, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Beginner · Specialization · 1 - 3 Months

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    Edureka

    Building and Optimizing Decision Systems

    Skills you'll gain: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Performance Analysis, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Adobe InDesign Masterclass

    Skills you'll gain: Adobe InDesign, Color Theory, Multimedia, Typography, Graphic and Visual Design, Design, Adobe Creative Cloud, Design Elements And Principles, Style Guides, Document Management, Digital Publishing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Vanderbilt University

    ChatGPT + Excel: AI-Enhanced Data Analysis & Insight

    Skills you'll gain: Data Storytelling, Prompt Engineering, ChatGPT, Prompt Patterns, Excel Macros, Excel Formulas, Microsoft Excel, LLM Application, Productivity, OpenAI, Data Visualization, Data Analysis, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Data Integration, Data Transformation, Data Validation, Artificial Intelligence and Machine Learning (AI/ML)

    4.8
    Rating, 4.8 out of 5 stars
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    7.4K reviews

    Beginner · Specialization · 1 - 3 Months

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    Pontificia Universidad Católica del Perú

    Conquista Audiencias: Diseña y lanza tu Plan de Marketing con IA Generativa

    Skills you'll gain: Marketing Planning, Marketing Automation, Marketing Strategies, AI Personalization, Generative AI Agents, Content Creation, Strategic Marketing, Digital Marketing, Marketing, Marketing Analytics, Digital Content, Web Content, Social Media Content, Prompt Engineering, Automation, Branding, Video Production

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Data Visualization and Dashboards with Excel and Cognos

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Dashboard, Data Visualization Software, IBM Cognos Analytics, Microsoft Excel, Looker (Software), Scatter Plots, Tree Maps, Pivot Tables And Charts, Histogram, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    4.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Business Data Management and Communication

    Skills you'll gain: Data Storytelling, Revenue Recognition, Data Presentation, Data Visualization, Accrual Accounting, Infographics, Cash Flows, Accounting, Data Collection, Data Quality, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model

    4.7
    Rating, 4.7 out of 5 stars
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    6.3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    University of Virginia

    Agile Development

    Skills you'll gain: Usability Testing, Agile Product Development, User Story, Continuous Delivery, Persona Development, Agile Software Development, Sprint Planning, Peer Review, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Customer Analysis, Analytics, Product Development, Business Analytics, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
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    4.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    SkillsBooster Academy

    AI Video Generation: A Comprehensive guide

    Skills you'll gain: Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Digital Content, Content Creation, Video Editing, Social Media Content, Marketing, Creative Design, Business, Marketing Automation, HR Tech, Content Marketing, Design and Product, Education and Training, Influencing, Digital Marketing, Personal Development

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Pennsylvania

    AI For Business

    Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, People Analytics, HR Tech, AI Product Strategy, Data Governance, Big Data, Machine Learning Algorithms, Governance, Business Strategy, Human Resources, Credit Risk, Business Transformation, Artificial Intelligence, Machine Learning, Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Edureka

    Generative Engine Optimization (GEO)

    Skills you'll gain: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Earned Media, Content Marketing, ChatGPT, Google Analytics, Shared Media, Content Creation, Owned Media, Metadata Management, Market Intelligence, Copywriting, Information Architecture, Automation, No-Code Development

    Beginner · Specialization · 3 - 6 Months

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    LearnKartS

    AI Marketing Mastery

    Skills you'll gain: Google Gemini, Marketing Automation, ChatGPT, Marketing, Generative AI, Content Marketing, Business Marketing, Content Creation, Digital Content, Prompt Engineering, Branding, Social Media, Google Ads, Search Engine Optimization, Digital Assets, Digital Advertising, Productivity, Facebook, Sales Pipelines, Web Development

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular digital analytics courses

  • Generative AI for Business Analysts: IBM
  • Building and Optimizing Decision Systems: Edureka
  • Adobe InDesign Masterclass: Packt
  • ChatGPT + Excel: AI-Enhanced Data Analysis & Insight: Vanderbilt University
  • Conquista Audiencias: Diseña y lanza tu Plan de Marketing con IA Generativa: Pontificia Universidad Católica del Perú
  • Data Visualization and Dashboards with Excel and Cognos: IBM
  • Business Data Management and Communication: University of Illinois Urbana-Champaign
  • Agile Development: University of Virginia
  • AI Video Generation: A Comprehensive guide: SkillsBooster Academy
  • AI For Business: University of Pennsylvania

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

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