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Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.


Popular Customer Insights Courses and Certifications


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    Coursera

    Copilot Studio

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, AI Workflows, AI Enablement, Generative AI Agents, Model Deployment, No-Code Development, Performance Tuning, Business Logic, Application Deployment, Scalability, Data Integration, User Feedback

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Digital Marketing Analytics in Theory

    Skills you'll gain: Marketing Analytics, AI Personalization, Digital Marketing, Marketing Effectiveness, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML), Consumer Behaviour, Marketing Strategies, Content Creation, Digital Advertising, Cross-Channel Marketing, Generative AI, Analytics, Integrated Marketing Communications, Social Media, Data Analysis, Data Visualization, Data Collection

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    4.8K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Build, Evaluate, and Perfect Marketing Dashboards

    Skills you'll gain: Dashboard, Data Storytelling, Data Presentation, Marketing Analytics, Marketing Effectiveness, Key Performance Indicators (KPIs), Data Visualization, Google Analytics, Performance Reporting, Consumer Behaviour, Business Reporting, Stakeholder Engagement, Performance Metric, Data Integration, Decision Making

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Applied Financial Analysis

    Skills you'll gain: Financial Modeling, Variance Analysis, Key Performance Indicators (KPIs), Bookkeeping, Financial Forecasting, Revenue Forecasting, Budget Management, Financial Statement Analysis, Business Reporting, Dashboard, Capital Budgeting, Financial Controls, Financial Reporting, Financial Analysis, Process Improvement, Financial Services, Financial Data, Investments, Predictive Analytics, Data-Driven Decision-Making

    Intermediate · Specialization · 3 - 6 Months

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    Università Bocconi

    Food & Beverage Management

    Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Innovation, Brand Management, Growth Strategies, Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    5K reviews

    Mixed · Course · 1 - 3 Months

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    Google

    Decisions, Decisions: Dashboards and Reports

    Skills you'll gain: Dashboard, Business Intelligence, Tableau Software, Interactive Data Visualization, Business Reporting, Data Storytelling, Data Presentation, Data Visualization Software, Data Visualization, Stakeholder Communications, Performance Tuning, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
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    1.3K reviews

    Advanced · Course · 1 - 3 Months

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    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Financial Modeling, Variance Analysis, Financial Statements, Revenue Forecasting, Budget Management, Financial Statement Analysis, Financial Forecasting, Business Intelligence, Power BI, Financial Analysis, Cash Flows, Cost Management, Spreadsheet Software, Balance Sheet, Financial Reporting, Microsoft Excel, Dashboard, Data Visualization, Key Performance Indicators (KPIs), Capital Budgeting

    Intermediate · Specialization · 1 - 3 Months

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    Alex Genadinik

    Facebook Marketing And Facebook Ads To Get More Engagement

    Skills you'll gain: Facebook, Copywriting, Social Media Marketing, Social Media Strategy, Instagram, Social Media Campaigns, Digital Advertising, Drive Engagement, Content Creation, Advertising, Customer Engagement, Target Audience

    Mixed · Course · 1 - 3 Months

  • Status: New
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    Edureka

    Designing & Deploying Scalable Power BI Solutions

    Skills you'll gain: Dashboard, Interactive Data Visualization, Power BI, Data Storytelling, Data Visualization Software, Key Performance Indicators (KPIs), Business Intelligence, Data Ethics, Collaboration, Data Governance, Data Sharing, Performance Reporting, Data-Driven Decision-Making, Statistical Reporting, Business Analytics, Data Management, Data Security, Performance Management, Continuous Deployment, Cloud-Based Integration

    Intermediate · Course · 1 - 4 Weeks

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    IE Business School

    Market Research and Consumer Behavior

    Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making

    4.4
    Rating, 4.4 out of 5 stars
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    4.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Edureka

    Modern Financial Operations(FinOps) with Generative AI

    Skills you'll gain: Accounts Payable and Receivable, Accounting and Finance Software, Financial Data, Make.com, Financial Forecasting, Financial Management, Credit Risk, Generative AI, Financial Controls, Financial Analysis, Finance, Billing & Invoicing, Financial Auditing, Artificial Intelligence, ChatGPT, Accounting, Tax Compliance, Tax Management, Automation, No-Code Development

    Intermediate · Course · 1 - 4 Weeks

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    Packt

    Effective .NET Memory Management

    Skills you'll gain: Scalability, Performance Tuning, .NET Framework, C# (Programming Language), System Programming, Application Performance Management, C (Programming Language), Debugging, Data Structures, Object Oriented Programming (OOP), Software Engineering, Interoperability

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular customer insights courses

  • Copilot Studio: Coursera
  • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
  • Build, Evaluate, and Perfect Marketing Dashboards: Coursera
  • Applied Financial Analysis: Coursera
  • Food & Beverage Management: Università Bocconi
  • Decisions, Decisions: Dashboards and Reports: Google
  • Financial Analysis in Practice: Coursera
  • Facebook Marketing And Facebook Ads To Get More Engagement: Alex Genadinik
  • Designing & Deploying Scalable Power BI Solutions: Edureka
  • Market Research and Consumer Behavior: IE Business School

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