• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • L

    LearnKartS

    Marketing Analytics Mastery: KPIs, Funnels & Growth

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Web Analytics, Analytics, Customer Analysis, Marketing, Business Analytics, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • L

    LearnKartS

    Email Marketing: Automate, Convert & Scale Revenue

    Skills you'll gain: Email Marketing, Email Automation, Lead Generation, Marketing Automation, A/B Testing, Content Performance Analysis, Campaign Management, Content Optimization, Performance Analysis, Data-Driven Marketing, Conversion Funnel Analysis, Personalized Campaigns, Content Creation, Target Audience

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Management Essentials: Price and Place

    Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, Content Management, Product Strategy, New Product Development, Branding, Product Marketing, Brand Strategy, Brand Management, Commercialization, Marketing Channel, Strategic Marketing, Revenue Management, Marketing

    Beginner · Course · 1 - 4 Weeks

  • S

    SkillUp

    CPC Exam Strategy and Case-Based Practice

    Skills you'll gain: ICD Coding (ICD-9/ICD-10), CPT Coding, Medical Coding, Medical Billing and Coding, Clinical Documentation, Medical Terminology

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Master LinkedIn Marketing for B2B Growth

    Skills you'll gain: LinkedIn, Professional Networking, Content Marketing, Business Marketing, Content Development and Management, Advertising Campaigns, Sales Prospecting, Content Creation, Campaign Planning, Campaign Management, Social Media Campaigns, B2B Sales, Brand Marketing, Performance Measurement, Prospecting and Qualification, Content Performance Analysis, Brand Strategy, Digital Marketing Tools, Brand Awareness, General Networking

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Rural Marketing, Branding and Product Launch

    Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Applied Machine Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Model Training, Machine Learning Algorithms, Transfer Learning, Text Mining, Model Evaluation, Data Manipulation, Marketing Analytics, Python Programming, Embeddings, Classification Algorithms, Marketing, Artificial Neural Networks, Performance Metric

    3.2 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.2 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • P

    Packt

    Advanced Strategy and Automation for Trading Bots

    Skills you'll gain: Technical Analysis, Financial Trading, Regression Analysis, Business Process Automation, Trend Analysis, Market Data, Predictive Modeling, Market Trend, Advanced Analytics, Securities Trading, Computational Logic, Automation, Data-Driven Decision-Making, Market Dynamics, Decision Intelligence, Financial Market, Workflow Management, Back-End Web Development, Data Visualization, Algorithms

    Advanced · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Transform Analytics: Impactful Marketing Insights

    Skills you'll gain: Stakeholder Engagement, Business Metrics, Web Analytics, Business Analytics, Analytics, Key Performance Indicators (KPIs), Data Storytelling, Performance Analysis, Data Presentation, Digital Analysis, Presentations, Stakeholder Communications, Marketing Analytics, Strategic Communication, Data-Driven Marketing, Persuasive Communication

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI: Accelerate your Digital Marketing Career

    Skills you'll gain: Responsible AI, Digital Advertising, Email Automation, Email Marketing, Data Ethics, Generative AI, Personalized Campaigns, Marketing Automation, Digital Marketing Tools, AI Personalization, Digital Marketing Campaigns, Advertising Campaigns, AI Integrations, Content Creation, Keyword Research, Content Optimization, Search Engine Optimization, Social Media Marketing, Copywriting, E-Commerce

    4.8 stars, 61 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (61) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Google Analytics for Beginners: Marketing Essentials

    Skills you'll gain: Conversion Funnel Analysis, Web Analytics, Google Analytics, Ad Hoc Reporting, Customer Analysis, E-Commerce, Marketing Analytics, Event Monitoring, Performance Analysis, Performance Reporting

    4.3 stars, 16 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.3 (16) · Beginner · Guided Project · Less Than 2 Hours

  • W

    Whizlabs

    Design and Implement a Source Control Strategy

    Skills you'll gain: Application Deployment, Azure DevOps, Cloud Deployment, Continuous Deployment, Git (Version Control System), Version Control, Microsoft Azure, Release Management, IT Automation, Code Review

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…636465…549

In summary, here are 10 of our most popular marketing strategy courses

  • Marketing Analytics Mastery: KPIs, Funnels & Growth: LearnKartS
  • Email Marketing: Automate, Convert & Scale Revenue: LearnKartS
  • Marketing Management Essentials: Price and Place: IE Business School
  • CPC Exam Strategy and Case-Based Practice: SkillUp
  • Master LinkedIn Marketing for B2B Growth: EDUCBA
  • Rural Marketing, Branding and Product Launch: EDUCBA
  • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Advanced Strategy and Automation for Trading Bots: Packt
  • Transform Analytics: Impactful Marketing Insights: Coursera
  • Generative AI: Accelerate your Digital Marketing Career: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok