Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

John Wiley & Sons
Skills you'll gain: Cybersecurity, Security Awareness, Computer Security Awareness Training, Cyber Attacks, Cyber Risk, Cyber Security Strategy, Information Systems Security, Security Management, Security Controls, Data Security, Computer Security, Risk Mitigation, Security Strategy, Incident Response, Risk Management, Vulnerability Management, Malware Protection, Encryption, Authorization (Computing), Authentications
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Responsible AI, Microsoft Excel, Prompt Engineering, Analytics, Data Analysis, Presentations, Analytical Skills, Management Reporting, Spreadsheet Software, Business Analytics, Prompt Patterns, Excel Formulas, Proposal Development, Data Ethics, Business Reporting, Microsoft Copilot, Data Science, Decision Support Systems, Business Operations, Strategic Decision-Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Responsible AI, ChatGPT, Prompt Patterns, AI literacy, Prompt Engineering Tools, Large Language Modeling, AI powered creativity, Data Ethics, AI Workflows, OpenAI, LLM Application, Generative AI, Artificial Intelligence, Data Quality, Decision Intelligence, Model Evaluation, AI Personalization, Model Training, AI Security
Intermediate · Course · 3 - 6 Months

Coursera
Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Brand Loyalty, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement
★ 4.5 (130) · Intermediate · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking
★ 4.8 (325) · Intermediate · Course · 1 - 3 Months

University of London
Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation
★ 4.6 (735) · Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement
★ 4.7 (665) · Beginner · Course · 1 - 3 Months

The State University of New York
Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Attacks, Cyber Governance, Network Infrastructure, Diplomacy, General Networking, Conflict Management, Law, Regulation, and Compliance, Security Management, Human Factors (Security), Political Sciences, Media and Communications, Social Studies, Psychology
★ 4.5 (1.6K) · Mixed · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Financial Statements, Financial Management, Financial Acumen, Management Accounting, Finance, Business Metrics, Accounts Payable and Receivable, Business Analysis
★ 4.8 (1.1K) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Data-Driven Marketing, Marketing Analytics, Email Automation, Dashboard Creation, Data-Driven Decision-Making, Web Analytics, Dashboard, Content Scheduling, Geospatial Information and Technology, Marketing, Data Analysis
★ 4.6 (275) · Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Research Design, Institutional Review Board (IRB), Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Sensory Systems Analysis, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Marketing Communications, Experimentation, Decision Making
★ 4.5 (49) · Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Financial Systems, Staff Management, People Management, Cultural Diversity, Cultural Responsiveness, Tax, Team Management, Purchasing, Cultural Sensitivity, Commercial Laws, Ethical Standards And Conduct, General Finance, Supply Chain Management, Risk Management, Risk Mitigation, Corporate Sustainability, Business Development
★ 4.7 (579) · Beginner · Specialization · 3 - 6 Months