Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Shared Media, Video Editing, Web Design, Storytelling, Content Marketing
★ 4.5 (80) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Modeling, Entrepreneurship, Business Leadership, Promotional Strategies, New Business Development, Entrepreneurial Finance, Innovation, Digital Content, Market Opportunities, Content Creation, Digital Transformation, Fundraising and Crowdsourcing, Consumer Behaviour, Marketing Strategies, Intellectual Property
★ 4.6 (165) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Employee Surveys, Data Collection, Analysis, Business Research, Data Analysis, User Feedback, Market Research, Data Analysis Software, Business Software
★ 4.5 (427) · Beginner · Guided Project · Less Than 2 Hours

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Marketing, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, AI Product Strategy, Generative AI Agents
★ 4.6 (33) · Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Sensory Systems Analysis, Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy
★ 4.5 (41) · Intermediate · Course · 1 - 3 Months

Queen Mary University of London
Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Proposal Writing, Research Reports, Research Methodologies, Business Research, Marketing Management, Marketing, Surveys, Report Writing, Research, Qualitative Research, Data Analysis, Focus Group, Business Ethics
★ 4.5 (80) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Social Media, Multimedia, Marketing Design, Content Creation, Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Animations, Editing, Marketing, Product Promotion
★ 4.6 (71) · Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Customer experience improvement, Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Hospitality Services, Capital Expenditure, Organizational Change, Content Creation, Hospitality Management, Financial Forecasting, Finance, Operations Management, Search Engine Optimization, Prototyping, Strategic Planning, Capital Budgeting, Key Performance Indicators (KPIs)
★ 4.5 (126) · Intermediate · Specialization · 3 - 6 Months

Starweaver
Skills you'll gain: Hospitality Management, Hospitality Services, Hospitality, Hospitality and Food Services, Brand Management, Branding, Brand Marketing, Brand Strategy, Business Ethics, Digital Transformation, Sustainable Business, Market Dynamics, Corporate Sustainability, Quality Management, Customer experience improvement, Innovation
★ 4.4 (172) · Intermediate · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Brand Marketing, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Value Propositions, Cross-Channel Marketing, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Business Valuation, Continuous Monitoring
★ 4.6 (23) · Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Training, Sales Management, Sales Development, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Accountability Frameworks, Business Marketing, Service Management, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX), Customer Retention
★ 4.8 (123) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Online Advertising, Campaign Management, Digital Advertising, Search Engine Marketing, Marketing
★ 3.9 (20) · Beginner · Guided Project · Less Than 2 Hours