• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • J

    John Wiley & Sons

    Information Security and Cybersecurity Essentials

    Skills you'll gain: Cybersecurity, Security Awareness, Computer Security Awareness Training, Cyber Attacks, Cyber Risk, Cyber Security Strategy, Information Systems Security, Security Management, Security Controls, Data Security, Computer Security, Risk Mitigation, Security Strategy, Incident Response, Risk Management, Vulnerability Management, Malware Protection, Encryption, Authorization (Computing), Authentications

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Data Analysis and Business Applications

    Skills you'll gain: Responsible AI, Microsoft Excel, Prompt Engineering, Analytics, Data Analysis, Presentations, Analytical Skills, Management Reporting, Spreadsheet Software, Business Analytics, Prompt Patterns, Excel Formulas, Proposal Development, Data Ethics, Business Reporting, Microsoft Copilot, Data Science, Decision Support Systems, Business Operations, Strategic Decision-Making

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    AI Literacy Masterclass: ChatGPT and Prompting

    Skills you'll gain: Prompt Engineering, Responsible AI, ChatGPT, Prompt Patterns, AI literacy, Prompt Engineering Tools, Large Language Modeling, AI powered creativity, Data Ethics, AI Workflows, OpenAI, LLM Application, Generative AI, Artificial Intelligence, Data Quality, Decision Intelligence, Model Evaluation, AI Personalization, Model Training, AI Security

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
  • C

    Coursera

    Customer Analytics & Intelligence

    Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Brand Loyalty, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement

    4.5 stars, 130 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (130) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Inglés Empresarial: el márketing y ventas

    Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking

    4.8 stars, 325 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (325) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of London

    Foundations of Data Science: K-Means Clustering in Python

    Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation

    4.6 stars, 735 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (735) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement

    4.7 stars, 665 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (665) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Attacks, Cyber Governance, Network Infrastructure, Diplomacy, General Networking, Conflict Management, Law, Regulation, and Compliance, Security Management, Human Factors (Security), Political Sciences, Media and Communications, Social Studies, Psychology

    4.5 stars, 1.6K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.5 (1.6K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Statements, Financial Management, Financial Acumen, Management Accounting, Finance, Business Metrics, Accounts Payable and Receivable, Business Analysis

    4.8 stars, 1.1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (1.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Data-Driven Marketing, Marketing Analytics, Email Automation, Dashboard Creation, Data-Driven Decision-Making, Web Analytics, Dashboard, Content Scheduling, Geospatial Information and Technology, Marketing, Data Analysis

    4.6 stars, 275 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (275) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    Johns Hopkins University

    Neuromarketing

    Skills you'll gain: Research Design, Institutional Review Board (IRB), Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Sensory Systems Analysis, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Marketing Communications, Experimentation, Decision Making

    4.5 stars, 49 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.5 (49) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    International Business

    Skills you'll gain: International Finance, Transportation, Supply Chain, and Logistics, Transportation Operations, Financial Systems, Staff Management, People Management, Cultural Diversity, Cultural Responsiveness, Tax, Team Management, Purchasing, Cultural Sensitivity, Commercial Laws, Ethical Standards And Conduct, General Finance, Supply Chain Management, Risk Management, Risk Mitigation, Corporate Sustainability, Business Development

    4.7 stars, 579 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (579) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…656667…293

In summary, here are 10 of our most popular marketing courses

  • Information Security and Cybersecurity Essentials: John Wiley & Sons
  • Data Analysis and Business Applications: Microsoft
  • AI Literacy Masterclass: ChatGPT and Prompting: Packt
  • Customer Analytics & Intelligence: Coursera
  • Inglés Empresarial: el márketing y ventas: Arizona State University
  • Foundations of Data Science: K-Means Clustering in Python: University of London
  • Principles of Public Relations: University of Colorado Boulder
  • International Cyber Conflicts: The State University of New York
  • Finance for Managers: IESE Business School
  • Building Custom Regional Reports with Google Analytics: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok