Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.
University of Pennsylvania
Skills you'll gain: Go To Market Strategy, Branding, Marketing, Marketing Analytics, Brand Strategy, Brand Management, Customer Insights, Customer experience strategy (CX), Target Market, Marketing Communications, Marketing Channel, Consumer Behaviour, Integrated Marketing Communications
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Data Visualization, Graphic Design, Digital Publishing, Brand Management, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: NoSQL, Data Warehousing, Extract, Transform, Load, SQL, Apache Hadoop, Data Security, Linux Commands, Data Migration, Database Design, Apache Kafka, Apache Airflow, Data Governance, MySQL, Database Administration, Apache Spark, Database Management, Bash (Scripting Language), Data Pipelines, Data Store, Data Architecture
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Social Media Marketing, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, Extract, Transform, Load, Linux Commands, Apache Kafka, SQL, Apache Airflow, IBM Cognos Analytics, Bash (Scripting Language), Data Pipelines, Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Business Economics, Peer Review, Analytics
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Copywriting, ChatGPT, Lead Generation, Social Media Content, Digital Publishing, Sales Process, Web Content, Marketing Materials, Content Creation, Digital Content, Advertising, Email Marketing, Entrepreneurship, Persona Development
Beginner · Course · 1 - 4 Weeks

Unilever
Skills you'll gain: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions
Beginner · Course · 1 - 4 Weeks
University of California, Irvine
Skills you'll gain: Business Writing, Negotiation, Work Breakdown Structure, Project Performance, Business Correspondence, Concision, Stakeholder Engagement, Project Planning, Communication Planning, Editing, Change Control, Grammar, Project Management, Risk Management, Emotional Intelligence, Performance Metric, Open Mindset, Relationship Building, Team Management, Communication
Beginner · Specialization · 3 - 6 Months
Duke University
Skills you'll gain: Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, Web Applications, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Manipulation, Data Analysis, Web Servers, Cascading Style Sheets (CSS)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Jupyter, Data Transformation, Health Informatics, Applied Machine Learning, Machine Learning, Data Processing, Predictive Modeling, Scikit Learn (Machine Learning Library), NumPy, Predictive Analytics, Analytics, Supervised Learning, Pandas (Python Package), Software Installation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, Extract, Transform, Load, SQL, Linux Commands, Database Design, Apache Kafka, Apache Airflow, IBM Cognos Analytics, MySQL, Database Administration, Database Management, Bash (Scripting Language), Data Pipelines, Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Data Visualization, Relational Databases, Dashboard
Beginner · Professional Certificate · 3 - 6 Months