Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Marketing Strategies, Market Analysis, Sales Management, Customer Insights, Data-Driven Decision-Making, Customer experience improvement, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Brand Management, Digital Marketing
★ 4.5 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Customer Analysis, Digital Analysis, Campaign Management, Journey Mapping, Customer Insights, Ad Hoc Reporting
Beginner · Course · 1 - 4 Weeks

AI Business School
Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, Digital Transformation, Marketing, Artificial Intelligence, AI Integrations, Automation, Business Technologies, Innovation
★ 4.3 (9) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Personalized Campaigns, Email Automation, ChatGPT, Dashboard, Email Marketing, Workflow Management, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations, Key Performance Indicators (KPIs)
★ 4.8 (11) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Responsible AI, Lead Generation, Personalized Campaigns, Data Ethics, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Business Marketing, Marketing Automation, Cross Selling, Demand Generation, Prospecting and Qualification, Sales Prospecting, Ethical Standards And Conduct, Data-Driven Marketing, Sales Development, MarTech, Email Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Engineering Tools, Copywriting, AI Personalization, AI Workflows, AI literacy, Blogs, Content Creation, Large Language Modeling, Writing and Editing, Social Media Content
★ 4.3 (15) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Model Deployment, Google Cloud Platform, Generative AI Agents, Cloud Deployment, AI Orchestration, AI Workflows, Application Deployment, Agentic Workflows, Agentic systems, Artificial Intelligence, LangChain
Intermediate · Project · Less Than 2 Hours
Skills you'll gain: Responsible AI, Data-Driven Marketing, Data Ethics, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, Business Marketing, Personalized Campaigns, Governance, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Literacy, Data Presentation, Business Analytics, Dashboard Creation, Dashboard, Data Analysis, Analytics, Data Storytelling, Looker (Software), Marketing Analytics, Data-Driven Decision-Making, Data-Driven Marketing, Data Integration, Google Ads
★ 4.4 (119) · Intermediate · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Marketing Operations, Sales Presentation, Business Marketing, Customer experience strategy (CX), Operations Management, MarTech, Marketing, Marketing Management, Marketing Automation, Strategic Marketing, Marketing Planning, Media Planning, Marketing Strategy and Techniques, Customer experience improvement, Marketing Strategies, Customer Relationship Management, Sales Presentations, Branding, Supply Chain, Forecasting
Beginner · Course · 1 - 3 Months

Skills you'll gain: Marketing Automation, Campaign Planning, Marketing Planning, AI Enablement, Marketing Strategies, Marketing, Campaign Management, ChatGPT, Database Management, Automation, Project Planning, Artificial Intelligence
★ 4.8 (22) · Beginner · Guided Project · Less Than 2 Hours