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Search Engine Marketing Courses

Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Popular Search Engine Marketing Courses and Certifications


  • E

    EDUCBA

    Analyze Marketing Performance Using R and Excel

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Marketing Effectiveness, Customer Retention, Advanced Analytics, Marketing Strategies, Market Analysis, Sales Management, Customer Insights, Data-Driven Decision-Making, Customer experience improvement, Customer Service, Predictive Analytics, Consumer Behaviour, Case Studies, Predictive Modeling, R Programming, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Canva to Create Social Media Visuals for Business

    Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Marketing Materials, Social Media Marketing, Instagram, Dashboard, Graphic Design, Brand Management, Digital Marketing

    ★ 4.5 (1.4K) · Beginner · Guided Project · Less Than 2 Hours

  • B

    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Data-Driven Marketing, Conversion Funnel Analysis, Customer Analysis, Digital Analysis, Campaign Management, Journey Mapping, Customer Insights, Ad Hoc Reporting

    Beginner · Course · 1 - 4 Weeks

  • A

    AI Business School

    AI agents and creator tools for marketing professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, Digital Transformation, Marketing, Artificial Intelligence, AI Integrations, Automation, Business Technologies, Innovation

    ★ 4.3 (9) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Personalized Campaigns, Email Automation, ChatGPT, Dashboard, Email Marketing, Workflow Management, Marketing Analytics, Customer Relationship Management (CRM) Software, AI Integrations, Key Performance Indicators (KPIs)

    ★ 4.8 (11) · Intermediate · Guided Project · Less Than 2 Hours

  • S

    Simplilearn

    Generative AI Course for Marketing, Sales, and Campaigns

    Skills you'll gain: Responsible AI, Lead Generation, Personalized Campaigns, Data Ethics, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Business Marketing, Marketing Automation, Cross Selling, Demand Generation, Prospecting and Qualification, Sales Prospecting, Ethical Standards And Conduct, Data-Driven Marketing, Sales Development, MarTech, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • S

    Skillshare

    ChatGPT for Creatives: AI for SEO, Marketing & Workflow

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Engineering Tools, Copywriting, AI Personalization, AI Workflows, AI literacy, Blogs, Content Creation, Large Language Modeling, Writing and Editing, Social Media Content

    ★ 4.3 (15) · Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Build and Deploy an Agent with Reasoning Engine in Vertex AI

    Skills you'll gain: Model Deployment, Google Cloud Platform, Generative AI Agents, Cloud Deployment, AI Orchestration, AI Workflows, Application Deployment, Agentic Workflows, Agentic systems, Artificial Intelligence, LangChain

    Intermediate · Project · Less Than 2 Hours

  • S

    Starweaver

    Gen AI Sales Forecasting and Marketing Analysis

    Skills you'll gain: Responsible AI, Data-Driven Marketing, Data Ethics, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, Business Marketing, Personalized Campaigns, Governance, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create a Custom Marketing Analytics Dashboard in Data Studio

    Skills you'll gain: Data Visualization, Data Literacy, Data Presentation, Business Analytics, Dashboard Creation, Dashboard, Data Analysis, Analytics, Data Storytelling, Looker (Software), Marketing Analytics, Data-Driven Decision-Making, Data-Driven Marketing, Data Integration, Google Ads

    ★ 4.4 (119) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Sales Presentation, Business Marketing, Customer experience strategy (CX), Operations Management, MarTech, Marketing, Marketing Management, Marketing Automation, Strategic Marketing, Marketing Planning, Media Planning, Marketing Strategy and Techniques, Customer experience improvement, Marketing Strategies, Customer Relationship Management, Sales Presentations, Branding, Supply Chain, Forecasting

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Notion for Beginners: Intro to AI Marketing Template Mastery

    Skills you'll gain: Marketing Automation, Campaign Planning, Marketing Planning, AI Enablement, Marketing Strategies, Marketing, Campaign Management, ChatGPT, Database Management, Automation, Project Planning, Artificial Intelligence

    ★ 4.8 (22) · Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular search engine marketing courses

  • Analyze Marketing Performance Using R and Excel: EDUCBA
  • Use Canva to Create Social Media Visuals for Business: Coursera
  • Google Analytics Hacks: Boost Your Marketing Performance: Board Infinity
  • AI agents and creator tools for marketing professionals: AI Business School
  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • Generative AI Course for Marketing, Sales, and Campaigns: Simplilearn
  • ChatGPT for Creatives: AI for SEO, Marketing & Workflow: Skillshare
  • Build and Deploy an Agent with Reasoning Engine in Vertex AI: Google Cloud
  • Gen AI Sales Forecasting and Marketing Analysis: Starweaver
  • Create a Custom Marketing Analytics Dashboard in Data Studio: Coursera

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