Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of California San Diego
Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmaceutical Sales, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Clinical Trials, Portfolio Management, Clinical Research, Strategic Partnership, Regulatory Affairs, Promotional Strategies, Marketing Strategies, Business Strategies
★ 4.7 (1.4K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Visualization Software, Spreadsheet Software, Correlation Analysis, Google Sheets, Dashboard, Dashboard Creation, Data Analysis, Data Storytelling, Tableau Software, Descriptive Statistics, Data Cleansing, Marketing Analytics, Data Wrangling, Exploratory Data Analysis, Data Manipulation, Statistical Analysis, Analysis, SQL, Query Languages
★ 4.6 (294) · Beginner · Course · 1 - 3 Months

University of Minnesota
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Machine Learning Methods, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Test Data, Machine Learning, Dimensionality Reduction, Performance Metric, Performance Testing, Spreadsheet Software, Analysis, Systems Design, Solution Design, Predictive Modeling, Microsoft Excel, Statistical Methods
★ 4.3 (834) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Responsible AI, ChatGPT, Prompt Patterns, AI literacy, Prompt Engineering Tools, Large Language Modeling, AI powered creativity, Data Ethics, AI Workflows, OpenAI, LLM Application, Generative AI, Artificial Intelligence, Data Quality, Decision Intelligence, Model Evaluation, AI Personalization, Model Training, AI Security
Intermediate · Course · 3 - 6 Months

Arizona State University
Skills you'll gain: Sales Presentations, Marketing Design, Brainstorming, Presentations, English Language, Marketing Materials, Advertising, Business Correspondence, Public Speaking, Persuasive Communication, Business Writing, Marketing Communications, Employee Surveys, Business Communication, Data Visualization, Communication Strategies, Marketing, Marketing Psychology, Professional Networking
★ 4.8 (325) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Bayesian Statistics, Descriptive Statistics, Statistical Hypothesis Testing, Statistical Inference, Statistical Software, Sampling (Statistics), Data Modeling, Statistics, Probability & Statistics, Statistical Analysis, Statistical Methods, Statistical Modeling, Marketing Analytics, Tableau Software, Data Analysis, Spreadsheet Software, Analytics, Descriptive Analytics, Time Series Analysis and Forecasting, Regression Analysis
★ 4.8 (411) · Beginner · Course · 1 - 3 Months

Dr. Ryan Ahmed
Skills you'll gain: Model Context Protocol, Anthropic Claude, AI Workflows, Agentic Workflows, AI Orchestration, Prompt Patterns, Prompt Engineering, Financial Modeling, Data Wrangling, Data Processing, Tool Calling, Data Cleansing, Workflow Management, Data Analysis, Generative AI Agents, Research Reports, Report Writing, Statistical Reporting, Business Reporting, Financial Forecasting
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Plot (Graphics), Data Visualization, Data Literacy, Statistical Methods, Data Science, Applied Machine Learning, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Data Processing, Analytics, Machine Learning, Data Manipulation
★ 4.6 (735) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, User Interface (UI), Interaction Design, Figma (Design Software), Adobe Illustrator, Design Reviews, Wireframing, User Interface (UI) Design, Marketing Materials, Marketing Design, Layout Design, Usability, Graphic and Visual Design, Graphic Design, AI powered creativity, Peer Review, Adobe Photoshop
★ 4.5 (112) · Beginner · Professional Certificate · 3 - 6 Months

Universidade de São Paulo
Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Market Research, User Feedback, Business Modeling, User Research, New Product Development, Marketing, Product Development, Business Planning, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategies, Ideation, Scalability, Entrepreneurial Finance, Business Strategy
★ 4.8 (614) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Anthropic Claude, Claude Code, Visual Storytelling, AI powered creativity, Prompt Patterns, Prompt Engineering, Game Design, Work Breakdown Structure, Storytelling, Procedure Development, AI Workflows, Project Scoping, Ideation, Generative AI, Design Research, LLM Application, Brainstorming, Creativity, Project Documentation, Content Creation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative Engine Optimization (GEO), Content Performance Analysis, Search Engine Optimization, Content Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Ethical Standards And Conduct, Data Strategy
★ 4.6 (50) · Intermediate · Course · 1 - 4 Weeks