Performance marketing courses can help you learn digital advertising strategies, conversion rate optimization, search engine marketing, and social media advertising. You can build skills in data analysis, audience targeting, and crafting compelling ad copy. Many courses introduce tools like Google Ads, Facebook Ads Manager, and analytics platforms to help you track campaign performance and optimize your marketing efforts.

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Retrieval-Augmented Generation, AI powered creativity, Generative AI Agents, Ideation, Verification And Validation, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, Responsible AI, AI Enablement, Risking, Artificial Intelligence, Expense Reports
★ 4.8 (9.1K) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Pinterest, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Social Media Content, Content Strategy, Social Media Marketing, Content Scheduling, Paid media, Social Media Campaigns, Marketing Strategies, Social Media, Marketing Automation, Social Media Strategy, Marketing, Social Media Analytics, Content Marketing, Digital Marketing Tools, Business Marketing
Mixed · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, LLM Application, HR Tech, Human Resources, Management Training And Development, Employee Performance Management, Performance Review, Professional Development, Policy Development, New Hire Orientations, Communication, Communication Planning, Human Development, Recruitment, Interviewing Skills, Talent Recruitment, Policy Analysis
★ 4.8 (8.3K) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: LinkedIn, Email Marketing, Email Automation, Campaign Management, Marketing Automation, Interviewing Skills, Professional Networking, Marketing, Marketing Strategies, Data-Driven Marketing, Marketing Communications, Digital Marketing, Market Analysis
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Financial Statements, Financial Statement Analysis, Accrual Accounting, Financial Accounting, Financial Reporting, Accruals, Accounting, Financial Analysis, Balance Sheet, Income Statement, Generally Accepted Accounting Principles (GAAP), Cash Flows, Bookkeeping, Revenue Recognition, Business Metrics, Accounting Records, Return On Investment, Performance Measurement, Operational Performance Management
★ 4.7 (8.5K) · Mixed · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Writing, Goal Setting, Negotiation, Time Management, Business Planning, Creative Thinking, Project Controls, Feasibility Studies, Cash Management, Entrepreneurship, Team Leadership, Business Correspondence, Financial Statement Analysis, Project Planning, Team Performance Management, Cost Control, Concision, Smart Goals, Project Management, Communication
★ 4.6 (45K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, Relationship Management, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Service, Customer Relationship Building, Customer Engagement, Web Analytics, Digital Marketing, Product Improvement, Customer Analysis, Digital Analysis, Digital Marketing Tools, Conversion Funnel Analysis, Performance Analysis, Customer Insights, Presentations
★ 4.8 (6K) · Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Financial Reporting, Return On Investment, Financial Acumen, Financial Data, Capital Budgeting, Financial Statement Analysis, Financial Statements, Financial Accounting, Business Modeling, Mathematical Modeling, Finance, Regression Analysis, Financial Modeling, Statistical Modeling, Income Statement, Spreadsheet Software, Predictive Modeling, Financial Forecasting, Microsoft Excel, Corporate Finance
★ 4.5 (17K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Presentation, Interactive Data Visualization, Google Gemini, Analytics, Business Analytics, Performance Measurement, Data Wrangling, AI Personalization, Artificial Intelligence, Performance Analysis, AI Enablement, AI Workflows, Generative AI, Simulation and Simulation Software, Google Workspace, Responsible AI
★ 4.7 (272) · Beginner · Course · 1 - 4 Weeks

Intuit
Skills you'll gain: Bookkeeping, Ledgers (Accounting), Financial Accounting, Financial Reporting, Accounting, Financial Statements, Accounting Records, General Accounting, General Ledger, Standard Accounting Practices, Transaction Processing, Balance Sheet, Income Statement, Business Ethics, Accounting Software, Ethical Standards And Conduct, Cash Flows, Equities, Journals
★ 4.6 (6.7K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Advertising Campaigns, Campaign Management, Contextual Advertising, Data-Driven Marketing, Google Ads, Online Advertising, Digital Advertising, Campaign Planning, Media Planning, Advertising, Target Audience, Marketing Strategies, Brand Awareness
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Stakeholder Engagement, Stakeholder Communications, Marketing Communications, Drive Engagement, Campaign Management, Email Marketing, Strategic Communication, Business Writing, Business Correspondence, Communication Strategies, Communication, Concision, Writing
Beginner · Course · 1 - 4 Weeks