Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Data Transformation, Power BI, Data-Driven Decision-Making, Data Processing, Data Integration, Data Cleansing, Data Wrangling, Data Manipulation, Data Compilation, Microsoft Power Platform, Extract, Transform, Load, Data Preprocessing, Data Modeling, Data Integrity, Business Intelligence, Data Visualization Software, Data Import/Export, Data Analysis, Analytics
★ 4.2 (14) · Intermediate · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization
★ 4.5 (13) · Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Data-Driven Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Data Analysis, Strategic Decision-Making, Predictive Modeling, Analysis, Marketing
★ 4.6 (38) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Cloud Platform, Cloud Computing Architecture, Cloud Services, Cloud Computing, Big Data, Analytics, Cloud Platforms, Dataflow, Data Processing, Cloud Solutions, Cloud Storage, Data Lakes, Microsoft Azure, Data Pipelines, Real Time Data, Amazon Web Services, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing, Artificial Intelligence, Machine Learning
Intermediate · Course · 1 - 3 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Data Storytelling, Internal Controls
Graduate Certificate · 6 - 12 Months

Skills you'll gain: Data Visualization, Web Scraping, Data Presentation, Data-Driven Decision-Making, SQL, Database Systems, Pandas (Python Package), NumPy, Data Analysis, Databases, Data Manipulation, Database Management, Query Languages, Python Programming, Data Processing, Data Wrangling, Programming Principles, Data Collection
★ 4.2 (9) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Video Production, Post-Production, Digital Publishing, Videography, Photo/Video Production and Technology, Target Audience, Marketing, Marketing Planning, Visual Storytelling, Content Marketing, Product Promotion, Promotional Materials, Promotional Strategies, Storyboarding, Oral Expression, Content Creation, Public Speaking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Portfolio Risk, Portfolio Management, Derivatives, Investment Management, Asset Management, Investments, Equities, Risk Management, Financial Management, Financial Market, Financial Trading, Risk Mitigation, Market Data, Data Import/Export, Financial Data, Return On Investment, Data Entry, Financial Analysis, Data Maintenance, Financial Reporting
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Global Marketing, Diversity Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Strategic Marketing, Cultural Sensitivity, Target Audience, Marketing Strategies, Innovation, Cultural Diversity, Cultural Responsiveness, Culture, Brand Strategy, Marketing Communications, Demography
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Presentation, Digital Analysis, E-Commerce, Analytics, Key Performance Indicators (KPIs), Google Analytics, Marketing Analytics, Generative AI, Data-Driven Marketing, Data Analysis, Business Strategy, Data Processing, Artificial Intelligence
★ 4.8 (30) · Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Data Visualization, Exploratory Data Analysis, Statistical Visualization, Plot (Graphics), Statistical Analysis, Data Presentation, Policy Analysis, Research, and Development, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), R Programming, Statistical Methods, Public Policies, Case Studies, Political Sciences
★ 4.6 (128) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Email Marketing, Marketing Strategies, Data-Driven Marketing, Online Advertising, Digital Media Strategy, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Campaign Management, Digital Marketing, Marketing Analytics, Content Performance Analysis, Driving engagement, Customer Engagement, Marketing, Advertising, Data-Driven Decision-Making
Mixed · Course · 1 - 4 Weeks