• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Engineering

    Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, PyTorch (Machine Learning Library), Unsupervised Learning, Generative AI, PySpark, Computer Vision, Keras (Neural Network Library), Supervised Learning, Deep Learning, Reinforcement Learning, Regression Analysis, LLM Application, Scikit Learn (Machine Learning Library), Jupyter, Applied Machine Learning, Machine Learning, Python Programming, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    21K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Technology Strategies, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Technical Product Management, Product Improvement, Information Technology, Business Strategy, Business Analysis, Leadership and Management, Marketing, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    21K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Customer Relationship Management with Case Study

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Marketing Automation, Case Studies, Market Analysis, Analysis, Business Strategy, Spatial Data Analysis, Automation, Auditing, Business Metrics

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Process Data from Dirty to Clean

    Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Create your e-commerce store with Shopify

    Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    583 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Data Management and Communication

    Skills you'll gain: Data Storytelling, Revenue Recognition, Data Presentation, Data Visualization, Accrual Accounting, Infographics, Storytelling, Cash Flows, Accounting, Data Collection, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.3K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Data Analyst

    Skills you'll gain: Data Storytelling, Prompt Engineering, ChatGPT, Prompt Patterns, Microsoft Excel, LLM Application, Productivity, OpenAI, Data Visualization, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Productivity Software, Interactive Data Visualization, Data Integration, Marketing Automation, Databases

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    795 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, Data Mining, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Business Intelligence, Leadership, Content Creation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    98K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Social and Multimedia Content Creation

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Video Editing, Social Media Content, Cross-Channel Marketing, Media Production, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Strategies, Social Media Marketing, Multimedia, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    394 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Management

    Skills you'll gain: Data Storytelling, Dashboard, Data Warehousing, SQL, Data Presentation, Data Visualization, Interactive Data Visualization, Data Security, Data Migration, Database Design, Data Governance, MySQL, Data Store, Data Management, Relational Databases, Databases, Exploratory Data Analysis, Data Architecture, Excel Formulas, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Drug Development Product Management

    Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Good Clinical Practices (GCP), Pharmacology, Regulatory Affairs, Sales Management, Intellectual Property, Biotechnology, Business Modeling, Portfolio Management, Strategic Partnership, Medical Science and Research, Promotional Strategies, Regulatory Compliance, Marketing, Business Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.4K reviews

    Beginner · Specialization · 3 - 6 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…697071…385

In summary, here are 10 of our most popular marketing analytics courses

  • IBM AI Engineering: IBM
  • Leading the Modern Day Business: University of Virginia
  • Customer Relationship Management with Case Study: EDUCBA
  • Process Data from Dirty to Clean: Google
  • Create your e-commerce store with Shopify: Coursera
  • Business Data Management and Communication: University of Illinois Urbana-Champaign
  • Generative AI Data Analyst: Vanderbilt University
  • Increase SEO Traffic with WordPress: Coursera
  • IBM AI Foundations for Business: IBM
  • Social and Multimedia Content Creation: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok