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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • I

    Indian Institute of Technology Guwahati

    User Research Methods and Practices

    Skills you'll gain: User Research, UI/UX Research, Design Research, Competitive Analysis, Qualitative Research, User Experience, User Experience Design, User Centered Design, Research Methodologies, Focus Group, Interviewing Skills, Research, Data Collection, Stakeholder Analysis, Discussion Facilitation, Process Modeling

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Apply Market-Scan for Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Risk Management, Supplier Management, Procurement, Vendor Management, Supplier Relationship Management, Project Scoping, Supply Management, Keyword Research, Market Analysis, Market Intelligence, Market Research, Market Data, Scope Management, Business Research, Report Writing, Data Collection, Project Documentation

    3.6 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.6 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Research and Draft a Competitive Analysis

    Skills you'll gain: Benchmarking, Competitive Analysis, Market Research, Market Dynamics, Research Reports, Business Research, Competitive Intelligence, Market Analysis, Performance Measurement, Report Writing, Market Intelligence, Business Strategy, Marketing, Strategic Thinking, Strategic Decision-Making, Business Communication, Communication Strategies

    4.9 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Creo Incubator

    Startups Market Study & Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Analysis, Market Opportunities, Market Research, Target Market, Market Intelligence, Business Strategy, Competitive Intelligence, Go To Market Strategy, Market Dynamics, Entrepreneurship, Focus Group, Business Metrics, Return On Investment, Interviewing Skills

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Strategic Marketing, Business Strategy, Analysis, Marketing Strategy and Techniques, Growth Strategies

    4.5 stars, 15 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (15) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making

    3.7 stars, 33 reviews, Mixed, Course, 1 - 3 Months

    ★ 3.7 (33) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Market Analysis and Trend Forecasting with Data

    Skills you'll gain: Trend Analysis, Market Data, Market Share, Market Trend, Market Opportunities, Forecasting, Market Analysis, Competitive Analysis, Market Research, Market Intelligence, Go To Market Strategy, Time Series Analysis and Forecasting, Growth Strategies, Data Analysis, Data Visualization, Data-Driven Decision-Making, Data Presentation, Data Storytelling, Quantitative Research, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Marketing Planning & Strategy

    Skills you'll gain: Marketing Planning, Marketing Budgets, Market Analysis, Strategic Marketing, Marketing Strategies, Market Research, Marketing Effectiveness, Marketing Strategy and Techniques, Performance Measurement, Budgeting, Business Strategy, Competitive Analysis, Consumer Behaviour, Marketing Psychology, Business Ethics, Marketing Communications, Strategic Decision-Making, Trend Analysis, Analysis, Decision Making

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Data Analytics for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Dashboard Creation, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Extract, Transform, Load, Descriptive Analytics, Data Presentation, Market Analysis, Statistical Methods, Marketing, Marketing Effectiveness, Marketing Strategies, Forecasting, Statistical Modeling

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
  • U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    4.6 stars, 185 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (185) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, Decision Intelligence, System Monitoring, Model Evaluation, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Market Intelligence and Audience Insights

    Skills you'll gain: Product Marketing, Market Research, Competitive Intelligence, Market Intelligence, Customer Insights, Go To Market Strategy, Customer Analysis, Strategic Marketing, Market Analysis, Market Dynamics, Pivot Tables And Charts, Internal Communications, Target Market, Competitive Analysis, Market Opportunities, Customer Retention, Demand Planning, Report Writing, Microsoft Excel, Target Audience

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
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In summary, here are 10 of our most popular market research courses

  • User Research Methods and Practices: Indian Institute of Technology Guwahati
  • Apply Market-Scan for Top Suppliers: Coursera
  • Research and Draft a Competitive Analysis: Coursera
  • Startups Market Study & Competitive Analysis: Creo Incubator
  • Marketing Management Essentials: Market Analysis: IE Business School
  • Customer Insights: Quantitative Techniques: University of Illinois Urbana-Champaign
  • Market Analysis and Trend Forecasting with Data: Coursera
  • Marketing Planning & Strategy: Sage Publications
  • Data Analytics for Marketing: Packt
  • Research Report: Delivering Insights: University of California, Davis

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