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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Job Skills
    Job Skills
    I

    IBM

    IBM AI Product Manager

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Product Planning, Responsible AI, Commercialization, Generative Adversarial Networks (GANs), Artificial Intelligence, Product Strategy, Project Management Life Cycle, Product Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    36K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Hot New Release
    Hot New Release
    G

    Google

    Google AI

    Skills you'll gain: Vibe coding, Prompt Patterns, AI powered creativity, Brainstorming, Planning, AI literacy, Visual Storytelling, Responsible AI, Prompt Engineering Tools, Generative AI, Data Wrangling, Data Analysis, Content Creation, Artificial Intelligence, Presentations, Business Communication, Data Visualization, Research, Project Management, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Content Optimization, Competitive Analysis, Web Analytics and SEO, Client Services, Target Audience, Content Creation, Social Media Strategy, Search Engine Marketing, Content Strategy, Social Media Content, Social Media Marketing, Data Analysis, Analytics, Branding, Forecasting, Content Performance Analysis, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Bestseller
    Bestseller
    I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Data Wrangling, Exploratory Data Analysis, Database Design, Ggplot2, Data Presentation, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Data Collection, Interactive Data Visualization, Predictive Modeling, Statistical Analysis, Microsoft Excel, Analytical Skills, R (Software), Excel Formulas, Data Cleansing, Data Manipulation

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    32K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google

    Foundations of Project Management

    Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Agile Project Management, Organizational Structure, Program Management, Project Planning, Agile Methodology, Waterfall Methodology, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    101K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Marketing Collateral

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    IBM AI Foundations for Business

    Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Generative Model Architectures, Decision Intelligence, Data Processing, Big Data, LLM Application, Information Architecture, AI literacy, Strategic Decision-Making, AI Integrations, Enterprise Architecture, Cloud Computing, Data Science, Data Architecture, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    100K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Top AI Program
    Top AI Program
    V

    Vanderbilt University

    ChatGPT: Master Free AI Tools to Supercharge Productivity

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI Agents, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, Context Engineering, AI powered creativity, Artificial Intelligence, Expense Reports, Communication, Planning, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    558 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Job Skills
    Job Skills
    A

    Adobe

    Adobe Content Creator: Launching Your Creative Career

    Skills you'll gain: Adobe Express, Content Scheduling, Content Creation, Responsible AI, Logo Design, AI powered creativity, Digital Design, Generative AI, Social Media, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Storytelling, Color Theory, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook

    Skills you'll gain: Email Marketing, A/B Testing, Campaign Planning, Key Performance Indicators (KPIs), Newsletters, Email Automation, Campaign Management, Stakeholder Communications, Marketing Analytics, Copywriting, Data-Driven Marketing, Dashboard Creation, Business Metrics, Marketing Automation, LinkedIn, Marketing Communications, Marketing Planning, Marketing, Data Analysis, Generative AI Agents

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • IBM AI Product Manager: IBM
  • Google AI: Google
  • Search Engine Optimization (SEO): University of California, Davis
  • IBM Data Analytics with Excel and R: IBM
  • Foundations of Project Management: Google
  • Generative AI for Sales Professionals: IBM
  • IBM AI Foundations for Business: IBM
  • ChatGPT: Master Free AI Tools to Supercharge Productivity: Vanderbilt University
  • Next-Gen Brand Management: Coursera
  • Global Challenges in Business: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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Professional Certificates

  • Google AI Certificate
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  • Google Data Analytics Certificate
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  • Google Project Management Certificate
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  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
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