• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • G

    Google

    Foundations of Project Management

    Skills you'll gain: Project Management Life Cycle, Change Management, Project Management, Agile Project Management, Organizational Structure, Program Management, Project Planning, Agile Methodology, Waterfall Methodology, Strategic Thinking

    ★ 4.9 (101K) · Beginner · Course · 1 - 4 Weeks

  • V

    Vanderbilt University

    ChatGPT + Zapier: AI-Powered Email Mastery

    Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, AI literacy, AI Enablement, Calendar Management, Organizational Skills, AI powered creativity, Generative AI, Artificial Intelligence, Large Language Modeling, Gmail, AI Personalization, HubSpot CRM, Email Marketing, Google Sheets, Workflow Management, Automation

    ★ 4.8 (7.9K) · Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, User Interface and User Experience (UI/UX) Design, Web Presence, Interviewing Skills

    ★ 4.8 (99K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
  • C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Marketing, Brand Strategy, Social Media Analytics, Branding, Content Scheduling, Logo Design, Digital Marketing Tools, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Content Creation, Marketing Analytics

    ★ 4.6 (1.8K) · Intermediate · Specialization · 3 - 6 Months

  • I

    IBM

    IBM Data Analytics with Excel and R

    Skills you'll gain: Data Storytelling, Data Wrangling, Exploratory Data Analysis, Database Design, Ggplot2, Data Presentation, Data Visualization Software, Data Visualization, Relational Databases, Statistical Visualization, Data Collection, Interactive Data Visualization, Predictive Modeling, Statistical Analysis, Microsoft Excel, Analytical Skills, R (Software), Excel Formulas, Data Cleansing, Data Manipulation

    ★ 4.7 (32K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • I

    IBM

    Generative AI for Business Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, AI Enablement, AI Integrations, Business Analytics, AI literacy, Data Storytelling, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Augmented and Virtual Reality (AR/VR)

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

  • U

    University of Virginia

    Leading the Modern Day Business

    Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, IT Management, Product Development, Technology Strategies, Agile Product Development, Innovation, Creativity, Strategic Thinking, Information Technology Architecture, Thought Leadership, Business Strategy, Leadership and Management, Marketing, Storytelling

    ★ 4.7 (21K) · Beginner · Specialization · 3 - 6 Months

  • V

    Vanderbilt University

    Generative AI Cybersecurity & Privacy for Leaders

    Skills you'll gain: Prompt Engineering, AI Security, ChatGPT, Retrieval-Augmented Generation, Prompt Patterns, Generative AI Agents, Crisis Management, Generative AI, LLM Application, Incident Response, Responsible AI, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, Cyber Governance, AI powered creativity, Cybersecurity

    ★ 4.8 (8.5K) · Beginner · Specialization · 3 - 6 Months

  • I

    Indian School of Business

    Trading Strategies in Emerging Markets

    Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Portfolio Risk, Securities Trading, Income Statement, Data Collection, Market Liquidity, Financial Market, Investment Management, Financial Analysis, Performance Analysis, Market Dynamics, Performance Measurement, Accruals, Return On Investment, Accrual Accounting

    ★ 4.2 (2.7K) · Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Intercultural Competence, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Consumer Behaviour, Ethical Standards And Conduct, Environmental Issue, Market Analysis, Branding, Solution Design, Culture, Business Strategy

    ★ 4.8 (558) · Beginner · Specialization · 3 - 6 Months

  • C

    California Institute of the Arts

    UI / UX Design

    Skills you'll gain: Information Architecture, Wireframing, User Interface and User Experience (UI/UX) Design, Persona (User Experience), User Experience, Mockups, User Experience Design, Responsive Web Design, Web Design, UI/UX Strategy, User Interface (UI), Adobe XD, User Interface (UI) Design, Visual Design, Digital Design, User Centered Design, Interaction Design, Prototyping, Graphic and Visual Design, User Research

    ★ 4.7 (8.1K) · Beginner · Specialization · 3 - 6 Months

1…707172…480

In summary, here are 10 of our most popular marketing strategy courses

  • Foundations of Project Management: Google
  • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
  • Facebook Content Creator Pro: Coursera
  • Google UX Design: Google
  • Next-Gen Brand Management: Coursera
  • IBM Data Analytics with Excel and R: IBM
  • Generative AI for Business Analysts: IBM
  • Leading the Modern Day Business: University of Virginia
  • Generative AI Cybersecurity & Privacy for Leaders: Vanderbilt University
  • Trading Strategies in Emerging Markets: Indian School of Business

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok