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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Marketing: Ethics and Trends

    Skills you'll gain: Risking, Responsible AI, Data Ethics, AI Personalization, Business Ethics, Ethical Standards And Conduct, Case Studies, Information Privacy, Data Governance

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Rural Marketing, Branding and Product Launch

    Skills you'll gain: Product Development, Market Opportunities, Market Research, Target Market, Communication Planning, Field Marketing, Consumer Behaviour, Product Marketing, Brand Marketing, Marketing Channel, Customer Analysis, Customer Insights, Market Analysis, Retail Management, Brand Management, Market Intelligence, Retail Sales, Marketing Analytics, Sales Strategy, Payment Systems

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • E

    EDUCBA

    Content Strategy, CMS & Digital Marketing Tools

    Skills you'll gain: Content Marketing, Web Analytics and SEO, Content Management, Social Media Marketing, Content Management Systems, Social Media Management, Content Strategy, Social Media, Marketing Strategies, Marketing Strategy and Techniques, Content Development and Management, Persona Development, Storytelling, Digital Marketing Tools, Search Engine Optimization, Social Media Content, MarTech, Digital Marketing, Social Media Campaigns, Digital Content

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Accelerating Analytics with Copilot in Power BI and Fabric

    Skills you'll gain: Microsoft Copilot, Power BI, Data Analysis Expressions (DAX), Microsoft Power Platform, Data Storytelling, Business Metrics, Performance Measurement, Key Performance Indicators (KPIs), Data Lakes, Business Intelligence, Data Presentation, Dashboard, Dashboard Creation, Analytics, Performance Metric, Microsoft Azure, Business Analytics, AI literacy, Management Reporting, AI Workflows

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Operations, Marketing Design, Marketing Strategies, Marketing Planning, Performance Reporting, Campaign Planning, Marketing Channel, Cross-Channel Marketing, Generative AI, Market Intelligence, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7 stars, 21 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (21) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidades Anáhuac

    Ciencia de Datos Aplicada al Marketing

    Skills you'll gain: Regression Analysis, Statistical Visualization, Data-Driven Marketing, Data Visualization, Marketing Analytics, Statistical Software, Data Mining, Data-Driven Decision-Making, Exploratory Data Analysis, Business Intelligence, Statistical Methods, Market Intelligence, Correlation Analysis, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Marketing, Market Research

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Automate, Evaluate, and Optimize Email Marketing

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Performance Analysis, Performance Measurement, Data-Driven Marketing, Quality Assurance, Campaign Management, Performance Improvement, Digital Marketing Tools, Performance Metric, Benchmarking, Marketing Effectiveness, Personalized Campaigns, HubSpot CRM, Automation, Marketing Analytics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Digital Marketing

    Skills you'll gain: Business Strategy, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Agile Methodology, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand, Data Storytelling, Internal Controls

    Graduate Certificate · 6 - 12 Months

    Category: Credit offered
    Credit offered
  • S

    SkillsBooster Academy

    AI Agents 101: Tools for Marketing & Business

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

    4.5 stars, 13 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (13) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Finanzas y Operaciones de Marketing y Ventas

    Skills you'll gain: Marketing Operations, Sales Management, Marketing Effectiveness, Sales Development, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Sales, B2B Sales, Sales Strategy, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Promotions and Campaigns, Key Performance Indicators (KPIs), Business Management, Financial Forecasting

    4.7 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (22) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Market Data, Data-Driven Marketing, Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Marketing Strategy and Techniques, Strategic Decision-Making, Analysis

    4.6 stars, 38 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (38) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Enhancing Patient Experience with Predictive Analytics

    Skills you'll gain: Patient Flow, Patient-centered Care, Hospital Experience, Predictive Analytics, Predictive Modeling, Health Care, Analytics, Healthcare Industry Knowledge, Care Management, Psychosocial Assessments, Data Analysis, Forecasting, Program Evaluation, Health Technology, Cardiology, Data Integration, Leadership

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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