Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California San Diego
Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Data Mining, Data Management, Applied Machine Learning, Data Presentation, Scalability, Data Processing, Statistical Analysis, NoSQL, Database Management Systems, MongoDB
Beginner · Specialization · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Biotechnology, Food and Beverage, Sustainable Technologies, Scalability, Manufacturing and Production, Sustainability Standards, Process Engineering, Product Development, Global Marketing, Chemical Engineering, Innovation, Market Trend, Market Analysis, Microbiology, Workforce Development
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Database Administration, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Data Visualization, Relational Databases, Dashboard
Beginner · Professional Certificate · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Prompt Patterns, LLM Application, Productivity, OpenAI, Agentic systems, Tool Calling, Generative AI, Artificial Intelligence, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Application Development, Creative Problem-Solving, Prototyping, Persona (User Experience), Business Logic, Application Programming Interface (API)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Warehousing, Extract, Transform, Load, Apache Airflow, Linux Commands, SQL, IBM Cognos Analytics, Data Pipelines, Apache Kafka, Bash (Scripting Language), Shell Script, Data Visualization, Dashboard, File Management, Star Schema, IBM DB2, Business Intelligence, Interactive Data Visualization, Relational Databases, Stored Procedure, Databases
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Statistical Inference, Business Analytics, Supply And Demand, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Statistical Hypothesis Testing, Financial Systems, Statistics, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Statistical Analysis, Economics, Peer Review, Analytics
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Case Studies, Proposal Development, Promotional Strategies, Event Marketing, Professional Networking, Stakeholder Engagement, Stakeholder Communications, Strategic Partnership, Branding, Stakeholder Analysis, Brand Awareness, Marketing Communications, Business Marketing, Business Relationship Management, Business Development, Communication
Beginner · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Command-Line Interface, Amazon CloudWatch, AWS CloudFormation, Root Cause Analysis, Amazon DynamoDB, Customer Relationship Building, Network Troubleshooting, Amazon Web Services, Customer Relationship Management, Software Architecture, IT Automation, Linux Commands, Cloud Computing, Linux, Web Applications, Information Technology, Customer Service, Software Development
Beginner · Professional Certificate · 3 - 6 Months

Duke University
Skills you'll gain: Oil and Gas, Market Dynamics, Energy and Utilities, Transportation Operations, Operations, Production Process, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management
Mixed · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory
Intermediate · Course · 1 - 3 Months