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Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.


Popular Customer Journey Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    246 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Effective Service Innovation by Design in Hotel Management

    Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Process Mapping, Key Performance Indicators (KPIs), Hospitality Management, Hospitality, Customer Analysis, Innovation, Customer Insights, Corporate Sustainability, Continuous Improvement Process, Feasibility Studies, Collaboration, Empathy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Ideation, Marketing Effectiveness, Social Media Content, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Creating Engaging Content for Instagram

    Skills you'll gain: Content Performance Analysis, Video Editing, Social Media, Photography, Photo Editing, Branding, Brand Awareness, Drive Engagement

    4.1
    Rating, 4.1 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technion - Israel Institute of Technology

    New Product Development - develop your own new product

    Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Management, Project Management, Product Management, Project Planning, Agile Product Development, Scheduling, Innovation, Business Strategy, Technology Strategies, Simulation and Simulation Software

    4.4
    Rating, 4.4 out of 5 stars
    ·
    141 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    188 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Establishing Product-Market Fit

    Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    89 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Algorithms, Data Collection, and Starting to Code

    Skills you'll gain: Computational Thinking, Data Collection, Microsoft Visual Studio, Program Development, C (Programming Language), Programming Principles, Algorithms, Data Storage, Computer Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    377 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Software Architecture for Big Data

    Skills you'll gain: Service Level, Database Management, Acceptance Testing, Software Engineering, Web Applications, Performance Testing, Scalability, Microservices, Software Architecture, Data Architecture, Distributed Computing, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Prototyping, Predictive Modeling, Big Data

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
    ·
    103 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Telephone Skills, Rapport Building, Product Demonstration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    92 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    339 reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular customer journey courses

  • MBA Essentials: University of Glasgow
  • Effective Service Innovation by Design in Hotel Management : Starweaver
  • Generative AI for Marketers: Microsoft
  • Creating Engaging Content for Instagram: Coursera
  • New Product Development - develop your own new product: Technion - Israel Institute of Technology
  • Brand Management: Strategies for a Strong Brand: Coursera
  • Establishing Product-Market Fit: University of Maryland, College Park
  • Algorithms, Data Collection, and Starting to Code: University of Colorado System
  • B2B and Territory Sales Strategies and Techniques: Coursera
  • Software Architecture for Big Data: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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