Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

University of Glasgow
Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Process Mapping, Key Performance Indicators (KPIs), Hospitality Management, Hospitality, Customer Analysis, Innovation, Customer Insights, Corporate Sustainability, Continuous Improvement Process, Feasibility Studies, Collaboration, Empathy
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Ideation, Marketing Effectiveness, Social Media Content, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Video Editing, Social Media, Photography, Photo Editing, Branding, Brand Awareness, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Technion - Israel Institute of Technology
Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Management, Project Management, Product Management, Project Planning, Agile Product Development, Scheduling, Innovation, Business Strategy, Technology Strategies, Simulation and Simulation Software
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Competitive Analysis, Value Propositions, Target Market, Product Improvement, Product Management, User Experience, Product Development, Product Design, Product Strategy, New Product Development, Customer Analysis, Market Analysis, Product Requirements, User Feedback, Product Testing, Needs Assessment, Ideation
Beginner · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Computational Thinking, Data Collection, Microsoft Visual Studio, Program Development, C (Programming Language), Programming Principles, Algorithms, Data Storage, Computer Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Service Level, Database Management, Acceptance Testing, Software Engineering, Web Applications, Performance Testing, Scalability, Microservices, Software Architecture, Data Architecture, Distributed Computing, Data Infrastructure, System Monitoring, Functional Requirement, Application Deployment, User Acceptance Testing (UAT), Application Development, Prototyping, Predictive Modeling, Big Data
Build toward a degree
Advanced · Specialization · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Telephone Skills, Rapport Building, Product Demonstration
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis
Mixed · Course · 1 - 4 Weeks