Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Business Modeling, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience
Mixed · Course · 1 - 4 Weeks
Duke University
Skills you'll gain: Predictive Modeling, Predictive Analytics, Microsoft Excel, Classification Algorithms, Data-Driven Decision-Making, Business Analytics, Data Analysis, Model Evaluation, Business Risk Management, Financial Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising
Beginner · Specialization · 3 - 6 Months

Creo Incubator
Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)
Intermediate · Course · 1 - 3 Months