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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • I

    IBM

    Generative AI for Human Resources (HR) Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Responsible AI, HR Tech, Human Resources Software, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, AI literacy, Human Resource Management, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Augmented and Virtual Reality (AR/VR), Employee Engagement, Recruitment, Machine Learning

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

  • A

    Alex Genadinik

    ABM - Account Based Marketing To Get The Biggest 5% Clients

    Skills you'll gain: Lead Generation, Search Engine Optimization, Account Strategy, Keyword Research, Prospecting and Qualification, Sales Prospecting, Upselling, B2B Sales, Sales Strategy, Marketing Strategy and Techniques, Sales Process, Content Marketing, Demand Generation, Personalized Campaigns, Content Creation

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP en Français

    Skills you'll gain: Google Cloud Platform, Unstructured Data, Tensorflow, MLOps (Machine Learning Operations), Applied Machine Learning, Data Pipelines, Big Data, Model Training, Model Deployment, Transfer Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Jupyter, Artificial Intelligence

    Intermediate · Course · 1 - 3 Months

  • G

    Goldman Sachs

    Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women

    Skills you'll gain: Marketing Effectiveness, Digital Marketing Tools, Marketing, Sales Process, Marketing Strategies, Sales Strategy, Marketing Planning, Value Propositions, Sales, Brand Strategy, Marketing Communications, Digital Marketing, Marketing Analytics, Branding, Brand Management, Business Metrics, Performance Metric, Goal Setting

    ★ 4.8 (220) · Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Bluesky Marketing - Grow With This Latest Social Media Site

    Skills you'll gain: Drive Engagement, Web Presence, Brand Marketing, Product Promotion, Brand Awareness, Product Marketing, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Content Creation, Promotional Strategies, Marketing, Driving engagement, Branding, User Feedback, Promotions and Campaigns

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer un tableau de bord d'analyse marketing à l'aide de Hubspot

    Skills you'll gain: Marketing Analytics, Dashboard, HubSpot CRM, Digital Marketing Tools, Management Reporting, Marketing, Performance Reporting, Business Strategy, Leadership and Management

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Adobe

    Social Media Content and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Social Media Content, Social Media, Social Media Analytics, Content Creation, Social Media Strategy, Social Media Marketing, Social Media Management, Intellectual Property, Target Audience, Visual Storytelling, Driving engagement, AI powered creativity, Drive Engagement, Content Strategy, Ethical Standards And Conduct, Regulation and Legal Compliance, Multimedia, Branding

    ★ 4.7 (389) · Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Smart Analytics, Machine Learning and AI on GC - 한국어

    Skills you'll gain: Model Deployment, Google Cloud Platform, Unstructured Data, Tensorflow, Applied Machine Learning, Data Pipelines, Model Training, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Cloud API, Prototyping, Artificial Intelligence

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    IBM Business Intelligence (BI) Analyst

    Skills you'll gain: Dashboard, Extract, Transform, Load, Data Storytelling, Data Visualization, Dashboard Creation, Database Design, Presentations, Data Presentation, Descriptive Statistics, IBM DB2, Business Intelligence, Data Visualization Software, Statistical Hypothesis Testing, Tableau Software, Relational Databases, Database Systems, Statistical Visualization, IBM Cognos Analytics, Interactive Data Visualization, Excel Formulas

    ★ 4.7 (16K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • C

    Coursera

    Create and Design Digital Products using Canva

    Skills you'll gain: Canva (Software), Digital Design, Design Elements And Principles, Product Design, Design Software, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, Product Promotion, Digital Marketing Tools, E-Commerce, Direct Selling, Color Matching, Digital Publishing, Digital Content, Digital Assets, Marketing

    ★ 4.4 (1.4K) · Advanced · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Smart Analytics, Machine Learning, and AI on GCP em Português Brasileiro

    Skills you'll gain: Google Cloud Platform, Tensorflow, Unstructured Data, Model Deployment, Applied Machine Learning, Transfer Learning, Jupyter, Model Training, Data Processing, Cloud API, Analytics, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence

    ★ 4.8 (12) · Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Health Informatics

    Skills you'll gain: Health Informatics, Clinical Informatics, Healthcare Project Management, Health Technology, Change Control, Health Systems, Health Policy, Informatics, Health Care, Health Assessment, Medical Records, Health Care Administration, Healthcare Industry Knowledge, Health Information Management, Clinical Leadership, Health Administration, Decision Intelligence, Decision Support Systems, Solution Design, Data Science

    ★ 4.4 (1K) · Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Generative AI for Human Resources (HR) Professionals: IBM
  • ABM - Account Based Marketing To Get The Biggest 5% Clients: Alex Genadinik
  • Smart Analytics, Machine Learning, and AI on GCP en Français: Google Cloud
  • Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women: Goldman Sachs
  • Bluesky Marketing - Grow With This Latest Social Media Site: Alex Genadinik
  • Créer un tableau de bord d'analyse marketing à l'aide de Hubspot: Coursera
  • Social Media Content and Strategy: Adobe
  • Smart Analytics, Machine Learning and AI on GC - 한국어: Google Cloud
  • IBM Business Intelligence (BI) Analyst: IBM
  • Create and Design Digital Products using Canva: Coursera

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