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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Edureka

    Building and Optimizing Decision Systems

    Skills you'll gain: Responsible AI, Decision Support Systems, Strategic Decision-Making, Operational Efficiency, Predictive Modeling, Process Optimization, Business Modeling, Predictive Analytics, Data-Driven Decision-Making, Data Pipelines, Business Intelligence, Data Ethics, Scenario Testing, Forecasting, Governance, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization, Scikit Learn (Machine Learning Library), Python Programming, Regression Testing

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Product Intelligence: Unlock Insights for Product Success

    Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    Coursera

    Video Content Creation in Canva

    Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Animations, Multimedia, Storytelling, Typography, Branding, Data Import/Export, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create your e-commerce store with Shopify

    Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business

    4.5
    Rating, 4.5 out of 5 stars
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    587 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
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    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    489 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    An Introduction to Consumer Neuroscience & Neuromarketing

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    3.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Uncover Product Insights: Analyze User Funnels

    Skills you'll gain: Web Analytics, Customer Analysis, Customer Insights, Analytics, User Feedback, Business Analytics, Analysis, Root Cause Analysis, User Flows, Performance Analysis, Data Presentation, Performance Metric, Key Performance Indicators (KPIs), Statistical Analysis, Data Capture, Taxonomy

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    Alex Genadinik

    5 Sales-Video Formats For A Website Or YouTube Monetization

    Skills you'll gain: Sales Strategy, Advertising Sales, Video Production, Marketing Materials, Facebook, Promotional Strategies, Content Creation, Content Marketing, Drive Engagement, Target Audience

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Duke University

    Mastering Data Analysis in Excel

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Microsoft Excel, Classification Algorithms, Data-Driven Decision-Making, Business Analytics, Data Analysis, Model Evaluation, Business Risk Management, Financial Analysis

    4.2
    Rating, 4.2 out of 5 stars
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    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Brand Loyalty, Customer Retention, Social Media Management, Customer Relationship Management, Customer Engagement, Shipping and Receiving, Customer Analysis, E-Commerce, Digital Marketing, Content Creation, Personalized Service, Employee Surveys, Process Optimization, User Feedback, Business Marketing, Contextual Advertising

    5
    Rating, 5 out of 5 stars
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    22 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
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    Creo Incubator

    Entrepreneurship: Scaling & GTM Growth Strategy

    Skills you'll gain: Go To Market Strategy, Competitive Analysis, Growth Strategies, Product Development, Market Opportunities, User Experience, Market Analysis, Sales Strategy, Brand Strategy, Marketing Strategies, Product Marketing, Entrepreneurship, Business Strategy, Product Management, Market Research, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Building and Optimizing Decision Systems: Edureka
  • Product Intelligence: Unlock Insights for Product Success: Coursera
  • Video Content Creation in Canva: Coursera
  • Create your e-commerce store with Shopify: Coursera
  • Technology & Software Sales Fundamentals: Coursera
  • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
  • Uncover Product Insights: Analyze User Funnels: Coursera
  • Introduction to Generative Engine Optimization (GEO): Edureka
  • 5 Sales-Video Formats For A Website Or YouTube Monetization: Alex Genadinik
  • Mastering Data Analysis in Excel: Duke University

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Brand Management (7)

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