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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing Data, Boost Conversions

    Skills you'll gain: Conversion Funnel Analysis, Marketing Analytics, Data-Driven Marketing, Web Analytics, Digital Analysis, Customer Analysis, Marketing Automation, Customer Insights, Correlation Analysis, Statistical Methods, Statistical Analysis, Web Analytics and SEO, Decision Intelligence, System Monitoring, Model Evaluation, Continuous Monitoring, Quality Assessment, Data Validation, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Build Your Marketing Insights Google Analytics Foundations

    Skills you'll gain: Google Analytics, Data Storytelling, Data Presentation, Data Literacy, Marketing Analytics, Web Analytics, Data Validation, Dashboard Creation, Data-Driven Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Predictive Analytics, Verification And Validation, Information Privacy, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Interpret Analytics: Boost Engagement & Optimize Content

    Skills you'll gain: Content Performance Analysis, Web Analytics, Multimedia, Content Optimization, Web Content, Driving engagement, Content Strategy, Content Development and Management, Analytics, Customer experience improvement, Content Management Systems, Data Analysis, Data-Driven Decision-Making, Data Literacy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize, Analyze, and Boost Marketing Performance

    Skills you'll gain: Dashboard, Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Business Intelligence, Business Intelligence Software, Conversion Funnel Analysis, Performance Measurement, Marketing Effectiveness, Interactive Data Visualization, Campaign Management, Business Workflow Analysis, Customer Analysis, Data Storytelling, Data Presentation, Data Analysis, Customer Insights, Performance Improvement, Gap Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    835 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Analytics, ROI, and Evaluation

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Marketing, Data-Driven Decision-Making, Return On Investment, Digital Analysis, Analytics, Heat Maps, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Mobile Marketing, Optimization Tactics, and Analytics

    Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Planning, Data-Driven Marketing, Marketing Effectiveness, Digital Media Strategy, A/B Testing, Web Analytics, Conversion Funnel Analysis, Content Performance Analysis, Digital Marketing, Customer experience improvement, Test Tools, Performance Metric, Performance Measurement, Marketing Strategies, Marketing, Driving engagement, Web Applications, Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Data-Driven Marketing, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Social Media Marketing Strategies & Analytics

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Social Media Analytics, Social Media Management, Social Media Content, Pinterest, Marketing Strategies, Marketing Planning, Instagram, Content Performance Analysis, Campaign Planning, LinkedIn, Smart Goals, Facebook, Customer Relationship Management, Marketing Channel, Goal Setting, Customer Engagement

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Analytics for Beginners: Marketing Essentials

    Skills you'll gain: Conversion Funnel Analysis, Web Analytics, Google Analytics, Ad Hoc Reporting, Customer Analysis, E-Commerce, Marketing Analytics, Event Monitoring, Performance Analysis, Performance Reporting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

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