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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • O

    O.P. Jindal Global University

    Introduction to Decision Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Predictive Modeling, Personalized Service, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Personalized Campaigns, Customer Engagement, Strategic Marketing, Marketing Strategy and Techniques, Consumer Behaviour

    Beginner · Course · 3 - 6 Months

  • S

    Simplilearn

    Analytics, ROI, and Evaluation

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Marketing, Data-Driven Decision-Making, Return On Investment, Digital Analysis, Analytics, Heat Maps, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze Marketing Data: Drive Campaign Success

    Skills you'll gain: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Media Buying, Data Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    832 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Digital Marketing Tools, Data Visualization, Data Entry, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Query Languages, Digital Marketing, Data Management, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    GenAI for Marketing Analysts: Innovate Marketing Strategies

    Skills you'll gain: Marketing Analytics, Content Performance Analysis, Data-Driven Marketing, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Customer Insights, Data Ethics, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Customer Data Analytics for Marketers

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Probability & Statistics, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Analytical Skills, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Statistical Visualization, Statistical Modeling, Predictive Analytics, Descriptive Analytics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Analyze and Visualize Marketing Funnels

    Skills you'll gain: Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Data-Driven Marketing, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Business Marketing, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Statistical Machine Learning, Personalized Service, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Time, Change, and Decisions for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Time Series Analysis and Forecasting, Markov Model, Simulation and Simulation Software, Predictive Analytics, Predictive Modeling, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Decision Making, Autoencoders

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Visualize and Chart Marketing Data Fast

    Skills you'll gain: Performance Reporting, Marketing Analytics, Business Intelligence, Business Intelligence Software, Dashboard Creation, Data-Driven Marketing, Data Visualization Software, Dashboard, Data Presentation, Power BI, Tableau Software, IBM Cognos Analytics, Grafana, Splunk, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Decision Science for Marketing: O.P. Jindal Global University
  • Analytics, ROI, and Evaluation: Simplilearn
  • Analyze Marketing Data: Drive Campaign Success: Coursera
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Create a Marketing Analysis dashboard using G-Spreadsheets: Coursera
  • GenAI for Marketing Analysts: Innovate Marketing Strategies: Coursera
  • Measurement and Analysis: Unilever
  • Customer Data Analytics for Marketers: University of Colorado System
  • Analyze and Visualize Marketing Funnels: Coursera
  • Machine Learning for Marketers: University of Colorado System

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