Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

National Taiwan University
Skills you'll gain: Exploratory Data Analysis, Regression Analysis, R Programming, Statistical Analysis, R (Software), Statistical Modeling, Business Analytics, Analytics, Data Analysis, Statistics, Statistical Methods, Statistical Inference, Data Transformation, Estimation, Model Evaluation
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Process Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Microsoft Visio, Power BI, Stakeholder Engagement, Business Analysis, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Arizona State University
Skills you'll gain: Sales Presentations, Marketing Materials, Business Correspondence, Oral Expression, Business Writing, English Language, Selling Techniques, Business Communication, Employee Surveys, Concision, Brainstorming, Presentations, Promotional Materials, Marketing Budgets, Marketing, Graphic Design, Advertising, Persuasive Communication, Marketing Communications, Influencing
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Power BI, Dashboard Creation, Microsoft Excel, Data Integrity, Data Analysis, Data Visualization, Data Storage, Microsoft Power Platform, Data Quality, Business Intelligence, Advanced Analytics, Generative AI, Data Analysis Software, Business Intelligence Software, Statistical Reporting, Data Integration, Analytics, Timelines, Model Optimization, SQL
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Plot (Graphics), Statistical Visualization, Data Analysis, Business Analytics, Descriptive Analytics, Productivity Software, Business Analysis, Data Manipulation, Google Workspace, Analytics, Descriptive Statistics, Statistics, Data Cleansing
Beginner · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Brand Marketing, Customer Retention, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Strategies, Brand Awareness, Brand Strategy, Customer Engagement, Customer Data Management, Market Dynamics, Target Market, Customer Analysis, Market Analysis, Data-Driven Marketing, Digital Media Strategy
Beginner · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Plot (Graphics), Statistical Programming, R Programming, Box Plots, Statistical Visualization, R (Software), Histogram, Statistical Analysis, Case Studies, Business Analytics, Exploratory Data Analysis, Statistical Software, Probability & Statistics, Predictive Modeling, Advanced Analytics, Analytics, Data Analysis
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Programming, Statistical Analysis, R Programming, Business Analytics, Predictive Modeling, Estimation, Probability & Statistics, Statistical Inference
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Marketing Analytics, Social Media Analytics, Social Media, Data-Driven Marketing, Market Data, Business Analytics, Market Analysis, Customer Insights, Data Literacy, Financial Data, Banking, Big Data, Marketing Strategies, Data Strategy, Analytics, Data-Driven Decision-Making, Text Mining, FinTech, Financial Services, Brand Awareness
Beginner · Course · 1 - 3 Months

Università Bocconi
Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Brand Strategy, Financial Statement Analysis, Branding, Communication Strategies, Market Opportunities, Business Modeling, Customer experience strategy (CX), New Business Development, E-Commerce, Market Trend, Product Development
Mixed · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Code Reusability, Data Preprocessing, Data Wrangling, Package and Software Management, Data Analysis, Data Processing, Data Integration, JSON, Object Oriented Programming (OOP), Data Science, Data Structures, Python Programming, Exploratory Data Analysis, Computer Programming, Programming Principles, Data Storage, Computational Logic
Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months