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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Introduction to Business Analysis Using Spreadsheets: Basics

    Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Plot (Graphics), Statistical Visualization, Data Analysis, Business Analytics, Descriptive Analytics, Productivity Software, Business Analysis, Data Manipulation, Google Workspace, Analytics, Descriptive Statistics, Statistics, Data Cleansing

    ★ 4.4 (1K) · Beginner · Guided Project · Less Than 2 Hours

  • A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentations, Oral Expression, Product Marketing, General Sales Practices, Verbal Communication Skills, Product Promotion, Selling Techniques, English Language, Advertising, Marketing, Marketing Communications, Language Competency, Presentations, Business Correspondence, Promotional Strategies, Persuasive Communication, Concision, Business Communication, User Feedback, Influencing

    ★ 5 (8) · Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    商管統計資料分析二 (Analytics for Business and Management (II))

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Plot (Graphics), Statistical Programming, R Programming, Box Plots, Statistical Visualization, R (Software), Histogram, Statistical Analysis, Case Studies, Business Analytics, Exploratory Data Analysis, Statistical Software, Probability & Statistics, Predictive Modeling, Advanced Analytics, Analytics, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

    Skills you'll gain: Brand Management, Marketing, Marketing Management, Customer Relationship Management, Strategic Marketing, Branding, Customer Retention, Brand Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer Relationship Building, Consumer Behaviour, Brand Awareness, Brand Strategy, Market Dynamics, Customer experience improvement, Customer Engagement, Data-Driven Marketing, Target Market, Customer Insights

    ★ 4.8 (129) · Beginner · Course · 1 - 3 Months

  • N

    National Taiwan University

    商管統計資料分析三 (Analytics for Business and Management (III))

    Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Programming, Statistical Analysis, R Programming, Business Analytics, Predictive Modeling, Estimation, Probability & Statistics, Statistical Inference

    Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Strategic Decision-Making, Data-Driven Marketing, Data Strategy, Analytics, Financial Data, Social Media Analytics, Marketing Analytics, Market Analysis, Customer Insights, Big Data, Analysis, Social Media, Customer Analysis, Business, Retail Store Operations, Marketing Strategies, Brand Management, Banking

    ★ 4.8 (414) · Beginner · Course · 1 - 3 Months

  • U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Brand Strategy, Financial Statement Analysis, Branding, Communication Strategies, Market Opportunities, Business Modeling, Customer experience strategy (CX), New Business Development, E-Commerce, Market Trend, Product Development

    ★ 4.7 (6.3K) · Mixed · Course · 1 - 3 Months

  • G

    Google

    Google Data Analysis with Python

    Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Code Reusability, Data Preprocessing, Data Wrangling, Package and Software Management, Data Analysis, Data Processing, Data Integration, JSON, Object Oriented Programming (OOP), Data Science, Data Structures, Python Programming, Exploratory Data Analysis, Computer Programming, Programming Principles, Data Storage, Computational Logic

    ★ 4.8 (145) · Beginner · Specialization · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    ★ 4.5 (402) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Top AI Program
    Top AI Program
  • C

    Coursera

    Introduction to Data Analysis using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Data Analysis, Data Manipulation, Microsoft Office, Data Mining

    ★ 4.7 (4.7K) · Intermediate · Guided Project · Less Than 2 Hours

  • I

    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software, Data Wrangling, Microsoft Excel, Data Analysis, Data Quality, Google Sheets, Data Manipulation, Data Integrity, Data Entry, Data Import/Export, Data Science, Information Privacy

    ★ 4.7 (11K) · Beginner · Course · 1 - 3 Months

  • I

    IBM

    Databases and SQL for Data Science with Python

    Skills you'll gain: SQL, Database Management, Relational Databases, Stored Procedure, Databases, Query Languages, Database Theory, Data Access, Jupyter, Data Manipulation, Data Analysis, Transaction Processing, Python Programming

    ★ 4.7 (23K) · Beginner · Course · 1 - 3 Months

1…808182…492

In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Business Analysis Using Spreadsheets: Basics: Coursera
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • 商管統計資料分析二 (Analytics for Business and Management (II)): National Taiwan University
  • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
  • 商管統計資料分析三 (Analytics for Business and Management (III)): National Taiwan University
  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • Management of Fashion and Luxury Companies: Università Bocconi
  • Google Data Analysis with Python: Google
  • Microsoft AI Product Manager: Microsoft
  • Introduction to Data Analysis using Microsoft Excel: Coursera

Skills you can learn in Marketing

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