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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • N

    National Taiwan University

    商管統計資料分析一 (Analytics for Business and Management (I))

    Skills you'll gain: Exploratory Data Analysis, Regression Analysis, R Programming, Statistical Analysis, R (Software), Statistical Modeling, Business Analytics, Analytics, Data Analysis, Statistics, Statistical Methods, Statistical Inference, Data Transformation, Estimation, Model Evaluation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Job Skills
    Job Skills
    M

    Microsoft

    Microsoft Business Analyst

    Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Process Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Diagram Design, Microsoft Visio, Power BI, Stakeholder Engagement, Business Analysis, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentations, Marketing Materials, Business Correspondence, Oral Expression, Business Writing, English Language, Selling Techniques, Business Communication, Employee Surveys, Concision, Brainstorming, Presentations, Promotional Materials, Marketing Budgets, Marketing, Graphic Design, Advertising, Persuasive Communication, Marketing Communications, Influencing

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Job Skills
    Job Skills
    M

    Microsoft

    Microsoft Power BI Data Analyst

    Skills you'll gain: Power BI, Dashboard Creation, Microsoft Excel, Data Integrity, Data Analysis, Data Visualization, Data Storage, Microsoft Power Platform, Data Quality, Business Intelligence, Advanced Analytics, Generative AI, Data Analysis Software, Business Intelligence Software, Statistical Reporting, Data Integration, Analytics, Timelines, Model Optimization, SQL

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Introduction to Business Analysis Using Spreadsheets: Basics

    Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Plot (Graphics), Statistical Visualization, Data Analysis, Business Analytics, Descriptive Analytics, Productivity Software, Business Analysis, Data Manipulation, Google Workspace, Analytics, Descriptive Statistics, Statistics, Data Cleansing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • N

    National Taiwan University

    行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

    Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Brand Marketing, Customer Retention, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Strategies, Brand Awareness, Brand Strategy, Customer Engagement, Customer Data Management, Market Dynamics, Target Market, Customer Analysis, Market Analysis, Data-Driven Marketing, Digital Media Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    129 reviews

    Beginner · Course · 1 - 3 Months

  • N

    National Taiwan University

    商管統計資料分析二 (Analytics for Business and Management (II))

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Plot (Graphics), Statistical Programming, R Programming, Box Plots, Statistical Visualization, R (Software), Histogram, Statistical Analysis, Case Studies, Business Analytics, Exploratory Data Analysis, Statistical Software, Probability & Statistics, Predictive Modeling, Advanced Analytics, Analytics, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    商管統計資料分析三 (Analytics for Business and Management (III))

    Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Programming, Statistical Analysis, R Programming, Business Analytics, Predictive Modeling, Estimation, Probability & Statistics, Statistical Inference

    Intermediate · Course · 1 - 3 Months

  • N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Marketing Analytics, Social Media Analytics, Social Media, Data-Driven Marketing, Market Data, Business Analytics, Market Analysis, Customer Insights, Data Literacy, Financial Data, Banking, Big Data, Marketing Strategies, Data Strategy, Analytics, Data-Driven Decision-Making, Text Mining, FinTech, Financial Services, Brand Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Brand Strategy, Financial Statement Analysis, Branding, Communication Strategies, Market Opportunities, Business Modeling, Customer experience strategy (CX), New Business Development, E-Commerce, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Bestseller
    Bestseller
    G

    Google

    Google Data Analysis with Python

    Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Code Reusability, Data Preprocessing, Data Wrangling, Package and Software Management, Data Analysis, Data Processing, Data Integration, JSON, Object Oriented Programming (OOP), Data Science, Data Structures, Python Programming, Exploratory Data Analysis, Computer Programming, Programming Principles, Data Storage, Computational Logic

    4.8
    Rating, 4.8 out of 5 stars
    ·
    145 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Top AI Program
    Top AI Program
    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    402 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • 商管統計資料分析一 (Analytics for Business and Management (I)): National Taiwan University
  • Microsoft Business Analyst: Microsoft
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • Microsoft Power BI Data Analyst: Microsoft
  • Introduction to Business Analysis Using Spreadsheets: Basics: Coursera
  • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
  • 商管統計資料分析二 (Analytics for Business and Management (II)): National Taiwan University
  • 商管統計資料分析三 (Analytics for Business and Management (III)): National Taiwan University
  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • Management of Fashion and Luxury Companies: Università Bocconi

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