Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Presentation, Matplotlib, Analytics, Probability Distribution, Tableau Software, Statistical Methods, Exploratory Data Analysis, Statistical Analysis, Probability, Data Cleansing, Computer Programming Tools, Data Collection, Performance Measurement, Python Programming, Technical Analysis
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: New Product Development, Product Management, Innovation, Technical Product Management, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Stakeholder Management, Business Modeling
Beginner · Course · 1 - 4 Weeks

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Data Presentation, Matplotlib, Probability Distribution, Tableau Software, Exploratory Data Analysis, Statistical Analysis, Probability, Performance Analysis, Image Analysis, Data Cleansing, Computer Programming Tools, Descriptive Analytics, Reinforcement Learning, Business Analytics, Performance Measurement, Statistical Methods, Media and Communications, Machine Learning, Artificial Intelligence, Data Collection
Beginner · Specialization · 3 - 6 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Analytics, Business Analytics, Data Sharing, Descriptive Analytics, Trend Analysis, Data-Driven Decision-Making, Advanced Analytics, Data Analysis, Analysis, Predictive Analytics, Case Studies, Spatial Analysis, Mathematical Modeling, Data Collection, Performance Reporting, Predictive Modeling, Innovation, Learning Styles, Leadership, Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hive, Big Data, JSON, Case Studies, Apache Hadoop, People Analytics, Policty Analysis, Research, and Development, Analytics, Data Analysis, Social Sciences, Data-Driven Decision-Making, Data Processing, Business Analytics, Data Manipulation, Data Transformation, Query Languages
Mixed · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Data Visualization Software, Text Mining, Data Presentation, Data Mining, Interactive Data Visualization, Data Storytelling, Dashboard, Tableau Software, Plot (Graphics), Natural Language Processing, Scatter Plots, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Graphing, Big Data, Anomaly Detection, Analytics
Intermediate · Specialization · 3 - 6 Months
University of Pennsylvania
Skills you'll gain: Game Design, Project Design, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Application Design, Community and Social Work, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Rmarkdown, Ggplot2, R (Software), R Programming, Data Analysis, Tidyverse (R Package), Data Visualization, Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Data Import/Export, Package and Software Management, Data Structures
Beginner · Course · 1 - 3 Months

Simplilearn
Skills you'll gain: Marketing Automation, Marketing Analytics, Digital Marketing, Marketing Strategies, Predictive Analytics, Image Analysis, Artificial Intelligence, Customer Engagement, Pay Per Click Advertising, Search Engine Optimization, HubSpot CRM, Visual Merchandising, Computer Vision
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Pandas (Python Package), Jupyter, NumPy, Data Manipulation, Data Science, Data Analysis, Statistical Analysis, Pivot Tables And Charts, Data Cleansing, Data Import/Export, Probability & Statistics, Python Programming, Programming Principles
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours