• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Insights

Customer Insights Courses

Customer insights courses can help you learn techniques for gathering and analyzing consumer data, understanding buyer behavior, and developing effective marketing strategies. You can build skills in conducting surveys, interpreting qualitative feedback, and utilizing segmentation to target specific audiences. Many courses introduce tools like Google Analytics, CRM software, and data visualization platforms, that support transforming insights into actionable business strategies.

Popular Customer Insights Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Sell: An Overview of Fundamental Selling Techniques

    Skills you'll gain: Cold Calling, Selling Techniques, Closing (Sales), Overcoming Objections, General Sales Practices, Sales, Sales Process, Sales Presentations, Sales Strategy, Solution Selling, Lead Generation, Telephone Skills, Customer Relationship Building, Rapport Building, Active Listening, Communication Strategies, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    274 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    33 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Real Estate Transactions, Prospecting and Qualification, Sales Prospecting, Relationship Building, Prioritization, Goal Setting, Market Data, Market Analysis, Market Trend, Compensation Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    170 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Industry and Competitor Analysis

    Skills you'll gain: Competitive Analysis, Market Analysis, Business Strategy, Competitive Intelligence, Strategic Thinking, Market Dynamics, Market Intelligence, Strategic Decision-Making, Market Opportunities, Market Research, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Building a Modern Data Catalog with Microsoft Purview

    Skills you'll gain: Microsoft Azure, Data Lakes, Microsoft Power Platform, Data Governance, Data Quality, Data Dictionary, Metadata Management, Data Architecture, Data Management, Data Integration, Microsoft SQL Servers, Authorization (Computing), Taxonomy, Identity and Access Management, Data Access, Data Sharing, Role-Based Access Control (RBAC)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Data Preparation and Governance

    Skills you'll gain: Data Transformation, Power BI, Data Quality, Data Governance, Financial Data, Data Wrangling, Data Cleansing, Reconciliation, Month End Closing, Data Management, Data Integrity, Financial Controls, Quality Monitoring, Data Integration, Data Validation, Microsoft Copilot, Financial Analysis, Microsoft Excel, Financial Management, AI Integrations

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extended Reality for Everybody

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Interactive Design, Usability Testing, Design Thinking, 3D Assets, Virtual Environment, User Experience, Experience Design, Prototyping, Unity Engine, User Experience Design, Interaction Design, Visual Storytelling, Design, Disabilities, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    603 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Scrum Master

    Skills you'll gain: User Story, Sprint Retrospectives, Risk Analysis, Scrum (Software Development), Sprint Planning, Backlogs, Project Risk Management, Agile Methodology, Agile Project Management, Team Building, Team Management, Project Management Institute (PMI) Methodology, Risk Mitigation, Meeting Facilitation, Agile Product Development, Product Requirements, Stakeholder Engagement, Project Management, Risk Management, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    575 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    O

    Olay

    Cosmetic Product Development

    Skills you'll gain: Ideation, Market Analysis, Market Dynamics, Feasibility Studies, Verification And Validation, Performance Testing, Customer Insights, Good Manufacturing Practices, Supply Management, Process Optimization, Quality Control

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    STARWEAVER

    Technical Communication: Storytelling That Drives Decisions

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Big Data on Kubernetes

    Skills you'll gain: Apache Spark, PySpark, Apache Kafka, Apache Airflow, Kubernetes, Containerization, Docker (Software), Amazon Bedrock, Data Pipelines, Data Engineering, Cloud-Native Computing, Big Data, Data Processing, AI Workflows, Generative AI, Google Cloud Platform, Data Infrastructure, Data Lakes, Data Architecture, Building Design

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Eindhoven University of Technology

    Process Mining: Data science in Action

    Skills you'll gain: Business Process Improvement, Process Analysis, Process Improvement, Business Process Management, Data Mining, Process Design, Business Process Modeling, Process Modeling, Operational Analysis, Performance Analysis, Real Time Data, Data-Driven Decision-Making, Data Science, Predictive Modeling, Verification And Validation, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

1…818283…469

In summary, here are 10 of our most popular customer insights courses

  • How to Sell: An Overview of Fundamental Selling Techniques: Coursera
  • Generative AI for Marketers: Microsoft
  • The Principles of Real Estate: Keller Williams
  • Industry and Competitor Analysis: Pearson
  • Building a Modern Data Catalog with Microsoft Purview: Packt
  • Data Preparation and Governance: Microsoft
  • Extended Reality for Everybody: University of Michigan
  • Scrum Master: SkillUp
  • Cosmetic Product Development: Olay
  • Technical Communication: Storytelling That Drives Decisions: STARWEAVER

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok