Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, UI/UX Research, Usability Testing, Jest (JavaScript Testing Framework), Git (Version Control System), Data Structures, Kotlin, Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, React.js, Code Reusability, Javascript
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months
Skills you'll gain: Brand Strategy, Prompt Engineering, Branding, Brand Marketing, Brand Management, AI Personalization, Digital Brand Strategy, Generative AI, AI Enablement, Prompt Engineering Tools, Customer experience improvement, Content Marketing, Customer Engagement, Responsible AI, Content Creation, Business Ethics, Customer Service, Marketing Analytics, Digital Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Email Marketing, Campaign Management, Presentations, Microsoft Outlook, Oral Expression, Content Performance Analysis, Verbal Communication Skills, Campaign Planning, Workflow Management, Email Automation, Marketing Effectiveness, Performance Reporting, Report Writing, Digital Marketing Campaigns, Brand Strategy, Social Media Campaigns, Marketing Planning, Marketing Automation, Marketing Communications, Marketing Analytics
Beginner · Course · 3 - 6 Months

Skills you'll gain: Cloud Platforms, Collaborative Software, Technology Strategies, Cloud Infrastructure, Enterprise Application Management, Digital Transformation, Cybersecurity, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Data Integration, Business Transformation, Enterprise Resource Planning, Telecommuting, Recruitment, General Networking, Professional Networking
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Instagram, Video Editing, Content Scheduling, Content Performance Analysis, Drive Engagement, Storytelling, Social Media Analytics, Social Media Content, Canva (Software), Content Optimization, Content Creation, Design Elements And Principles, Paid media, Graphic and Visual Design, Driving engagement, Competitive Analysis, Content Strategy, Analytics, Visual Design, Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: NoSQL, Database Administration, Data Warehousing, SQL, Data Pipelines, Apache Hadoop, Database Architecture and Administration, Database Design, Database Management, Relational Databases, Data Security, Linux Commands, Data Migration, Data Governance, MongoDB, Apache Spark, Apache Kafka, Extract, Transform, Load, Data Architecture, Data Store
Beginner · Professional Certificate · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Contextual Advertising, Pay Per Click Advertising, Performance marketing, Marketing, Paid media, Digital Marketing, Data Ethics, Data-Driven Marketing, Campaign Management, Augmented Reality, Customer Data Management, Bidding, Consumer Behaviour
Beginner · Course · 1 - 3 Months
Skills you'll gain: Storyboarding, Wireframing, Information Architecture, Figma (Design Software), User Story, User Experience Design, User Experience, Prototyping, User Interface and User Experience (UI/UX) Design, User Interface (UI), Persona (User Experience), Interactive Design, User Research, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Operations, Production Process, Manufacturing and Production, Market Trend, Cost Estimation, Global Marketing, Market Analysis, Natural Resource Management, Prospecting and Qualification
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Presentation, B2B Sales, Sales Presentations, Selling Techniques, General Sales Practices, Sales, Value Propositions, Peer Review, Key Performance Indicators (KPIs), Presentations, Return On Investment, Decision Making, Business Priorities, Marketing, Microsoft PowerPoint, Marketing Communications, Business
Intermediate · Course · 1 - 4 Weeks