Google Ads courses can help you learn keyword research, ad creation, campaign management, and performance analysis. You can build skills in budget allocation, audience targeting, and A/B testing to optimize your advertising efforts. Many courses introduce tools like Google Ads Editor and Google Analytics, that support tracking campaign success and understanding user behavior.

Coursera
Skills you'll gain: Instagram, Meta Ads Manager, Advertising Campaigns, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media Content, Digital Advertising, E-Commerce, Account Management
★ 4.4 (46) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data-Driven Decision-Making, Project Performance, Product Improvement
★ 4.8 (31) · Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Marketing Channel, Digital Transformation, Product Development, Marketing Strategies, Digital Marketing, Customer Advocacy, Promotional Strategies, New Product Development, Consumer Behaviour, Market Dynamics, Customer Engagement, Online Advertising, E-Commerce, Innovation
★ 4.8 (71) · Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Data-Driven Marketing, Big Data, R (Software), Customer experience improvement, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Data Visualization, Data Strategy, Customer experience strategy (CX), Digital Transformation, Data Engineering, Marketing Analytics, Data Visualization Software, Plot (Graphics), Statistical Visualization, R Programming, Analytics, Marketing
★ 4.3 (62) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Journey Mapping, Customer Retention, Marketing
★ 4.6 (55) · Intermediate · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Cloud-Native Computing, Cloud Platforms, Cloud Management, Cloud Computing, Cloud Solutions, Cloud Applications, Cloud Computing Architecture
★ 4.9 (53) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Campaign Planning, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Content Creation
★ 5 (8) · Intermediate · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Data-Driven Marketing, Customer Relationship Building, Customer Data Management, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, AI Personalization, Data Ethics, Digital Marketing
★ 4.6 (56) · Intermediate · Specialization · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Search Engine Marketing, Digital Brand Strategy, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Digital Media Strategy, Social Media Strategy, Online Advertising, Content Strategy, Social Media Marketing, Marketing Strategies, Digital Content, Digital Marketing Tools, Web Presence, Social Media, Digital Analysis, Web Content, Digital Advertising, Email Marketing, Content Creation
★ 4.8 (66) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Operating System Administration, Network Security, IT Security Architecture, Package and Software Management, IT Infrastructure, Computer Networking, Information Systems Security, Systems Administration, Microsoft Windows, Technical Support and Services, Cybersecurity, OSI Models, Cloud Management, Technical Support, Desktop Support, Network Troubleshooting, Disaster Recovery, Operating Systems, Help Desk Support, TCP/IP
★ 4.9 (37) · Beginner · Professional Certificate · 3 - 6 Months

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Responsible AI, Team Collaboration, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
★ 4.5 (45) · Intermediate · Specialization · 1 - 4 Weeks

LearnKartS
Skills you'll gain: AWS Identity and Access Management (IAM), Identity and Access Management, Amazon Web Services, Cloud Computing, Cloud Security, Cloud Services, Cloud Infrastructure, User Provisioning, Role-Based Access Control (RBAC), Cloud Technologies, Cloud Platforms, Cloud Deployment, Amazon Elastic Compute Cloud, Authorization (Computing), Solution Architecture
★ 3.4 (27) · Beginner · Course · 1 - 4 Weeks