Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Emory University
Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, MarTech, Data-Driven Marketing, AI Enablement, Predictive Modeling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Photo Editing, Content Creation, Creative Design, Image Quality, Graphic Design, Data Sharing, Graphic and Visual Design Software, Graphic and Visual Design, Editing, Digital Marketing
★ 4.3 (7) · Beginner · Guided Project · Less Than 2 Hours

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security
★ 4.8 (20) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Strategic Decision-Making, Business Acumen, Competitive Analysis, Sales Strategy, Strategic Thinking, Business Strategy, Business Leadership, Market Trend, Market Analysis, Sales, Business Planning, Financial Acumen, Market Intelligence, Trend Analysis, Leadership, Campaign Planning, Marketing Strategies, Marketing, Market Dynamics, Consumer Behaviour
★ 4.5 (17) · Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Brand Strategy, Brand Management, Branding, Storytelling, Brand Awareness, Brand Loyalty, Digital Brand Strategy, Strategic Marketing, Marketing Psychology, Marketing Strategies, Target Audience, Target Market, Diversity Marketing, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Value Propositions, Customer Insights, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Proposal Writing, Business Communication, Proposal Development, Communication, Writing, Crisis Management, Persuasive Communication, Corporate Communications, Presentations, Communication Strategies, Public Speaking
★ 4.7 (19) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Keyword Research, Search Engine Optimization, Generative AI, AI Integrations
★ 4.6 (38) · Intermediate · Course · 1 - 4 Weeks

Harvard Business Review
Skills you'll gain: Diversity and Inclusion, Diversity Training, Business Planning, Diversity Awareness, Diversity Programs, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Selling Techniques, Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making
Intermediate · Specialization · 1 - 3 Months

The State University of New York
Skills you'll gain: Event Management, Facility Management, Performance Analysis, Financial Data, Facility Operations, Business Analytics, Law, Regulation, and Compliance, Data-Driven Decision-Making, Analytics, Data Management, People Analytics, Data Literacy, Data Analysis, Performance Measurement, Team Performance Management, Team Management, Regulation and Legal Compliance, Legal Risk, Contract Management, Operations Management
★ 4.8 (31) · Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Content Marketing, Data-Driven Marketing, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Customer Analysis, Artificial Intelligence
★ 4.2 (9) · Mixed · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Product Management, New Product Development, Product Development, Product Lifecycle Management, Product Improvement, Product Marketing, Innovation, Product Planning, Business Modeling, Stakeholder Engagement, Sales Presentations, Leadership and Management, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Customer Analysis, Data-Driven Decision-Making
★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Oral Expression, Emotional Intelligence, Empathy & Emotional Intelligence, Business Planning, Verbal Communication Skills, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Marketing, Marketing Planning, Microsoft Excel, Financial Analysis, Market Research, Social Media Strategy, Digital Marketing, Data Visualization
Beginner · Specialization · 3 - 6 Months