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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    S

    Stanford University

    Introduction to Statistics

    Skills you'll gain: Descriptive Statistics, Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Data Analysis, Statistical Modeling, Statistical Hypothesis Testing, Regression Analysis, Statistical Inference, Probability, Exploratory Data Analysis, Quantitative Research, Probability Distribution

    4.6
    Rating, 4.6 out of 5 stars
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    4.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Dashboard, Exploratory Data Analysis, Data Wrangling, Statistical Analysis, Data Visualization, IBM Cognos Analytics, Data Manipulation, Data Collection, Data Analysis, Looker (Software), Web Scraping, Data Transformation, Box Plots, Pandas (Python Package), Scatter Plots, Histogram

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Advanced · Course · 1 - 3 Months

  • I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Financial Statement Analysis, Machine Learning Algorithms, Culture Transformation, Product Lifecycle Management, Digital Transformation, Market Dynamics, Paid media, Capital Budgeting, Design Thinking, Leadership and Management, Game Theory, Microsoft Excel, Business Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Content Marketing, Plan Execution, Performance Measurement, Marketing Strategies, Content Strategy, Campaign Management, Marketing, Communication Strategies, Goal Setting, Customer Engagement

    4.5
    Rating, 4.5 out of 5 stars
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    531 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    Microsoft

    Master Microsoft Office 365 and Power Platform

    Skills you'll gain: Microsoft Power Platform, Microsoft Copilot, Prompt Engineering, Microsoft Power Automate/Flow, Power BI, Microsoft 365, Multimedia, Microsoft PowerPoint, Dashboard, Microsoft Excel, Excel Formulas, Microsoft Word, Data Visualization, No-Code Development, Spreadsheet Software, Collaborative Software, Microsoft Office, Microsoft Outlook, Presentations, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    6.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    Inclusive Analytic Techniques

    Skills you'll gain: Data Ethics, Data Collection, Quantitative Research, Qualitative Research, Data Analysis, Statistical Analysis, Analytical Skills, Statistical Methods, Regression Analysis, Research, Focus Group, Correlation Analysis, Diversity and Inclusion, Surveys, Business Analytics, Stakeholder Analysis, Probability, Stakeholder Engagement

    4.8
    Rating, 4.8 out of 5 stars
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    80 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    C

    Copenhagen Business School

    Strategy Formulation

    Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Resource Management, Competitive Analysis, Strategic Leadership, Strategic Planning, Market Analysis, Global Marketing, Market Opportunities, Value Propositions, Market Dynamics

    4.5
    Rating, 4.5 out of 5 stars
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    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Google

    Get Started with Python

    Skills you'll gain: Object Oriented Programming (OOP), Data Structures, Python Programming, NumPy, Pandas (Python Package), Data Analysis, Scripting, Data Manipulation, Data Visualization, Algorithms, Debugging

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
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    Status: Preview
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    G

    Google Cloud

    Enterprise Search on Generative AI App Builder

    Skills you'll gain: Generative AI, AI Product Strategy, Web Analytics and SEO, Google Cloud Platform, LLM Application, Data Management, Information Management, Analytics, Information Architecture, Data Integration, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management, Authorization (Computing)

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Channel Management and Retailing

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

    4.5
    Rating, 4.5 out of 5 stars
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    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Design, Process Mapping, Brochures, Marketing Collateral, Graphic Design, Presentations, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
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    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala

    Skills you'll gain: Scala Programming, Apache Spark, Apache Hadoop, User Interface (UI), Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Data Visualization Software, Interactive Data Visualization, Distributed Computing, Computer Programming, Data Processing, Real Time Data, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Statistics: Stanford University
  • IBM Data Analyst Capstone Project: IBM
  • Master of Business Administration (MBA): Illinois Institute of Technology
  • Requerimientos, planeación, ejecución y medición de estrategias para redes sociales: Tecnológico de Monterrey
  • Master Microsoft Office 365 and Power Platform: Microsoft
  • Inclusive Analytic Techniques: University of Toronto
  • Strategy Formulation: Copenhagen Business School
  • Get Started with Python: Google
  • Enterprise Search on Generative AI App Builder: Google Cloud
  • Channel Management and Retailing : IE Business School

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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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