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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Digital Campaign Management & Optimization

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Cybersecurity Analyst

    Skills you'll gain: Operating System Administration, Digital Forensics, Cyber Threat Hunting, Incident Response, IT Service Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Malware Protection, Identity and Access Management, Penetration Testing, Computer Security Incident Management, Linux Commands, Database Management, Networking Hardware, Network Security, Cybersecurity, Cyber Threat Intelligence, Interviewing Skills, Cyber Security Assessment

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    27K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Finance and Accounting

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Return On Investment, Accrual Accounting, Financial Accounting, Capital Budgeting, Financial Reporting, Accounting, Finance, Inventory Accounting, Financial Analysis, Balance Sheet, Income Statement, Portfolio Management, Capital Expenditure, Equities, Cash Flows, Corporate Finance, Forecasting, Cash Flow Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, Software Documentation, Anthropic Claude, LLM Application, Code Review, Apple iOS, AI Product Strategy, Machine Learning Methods, Software Development, CI/CD, Natural Language Processing, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM IT Project Manager

    Skills you'll gain: Software Development Life Cycle, Stakeholder Engagement, Software Architecture, Agile Software Development, Scrum (Software Development), Project Management Life Cycle, Resource Management, Peer Review, Earned Value Management, Stakeholder Management, Agile Methodology, Project Risk Management, Team Motivation, Project Management, Information Technology, Risk Management, Interviewing Skills, Agile Project Management, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Creative Content Creation Toolkit

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Campaigns, Content Creation, Visual Design, Social Media Marketing, Generative AI, Video Production, Content Marketing, Graphic Design, Video Editing, ChatGPT, Marketing Design, AI Workflows, Prompt Engineering, Content Strategy, Animations, Storytelling, Branding, Responsible AI

    4.4
    Rating, 4.4 out of 5 stars
    ·
    347 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Corporate Finance

    Skills you'll gain: Return On Investment, Capital Budgeting, Finance, Capital Expenditure, Forecasting, Cash Flow Forecasting, Financial Modeling, Financial Analysis, Cost Benefit Analysis, Financial Management, Financial Acumen, Corporate Finance, Business Valuation, Cash Flows, Risk Analysis, Depreciation, Loans, Working Capital

    4.6
    Rating, 4.6 out of 5 stars
    ·
    6.4K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    877 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Advanced Learning Algorithms

    Skills you'll gain: Transfer Learning, Machine Learning, Applied Machine Learning, Data Ethics, Decision Tree Learning, Model Evaluation, Tensorflow, Artificial Intelligence, Supervised Learning, Deep Learning, Classification Algorithms, Random Forest Algorithm, Artificial Neural Networks, Logistic Regression, Performance Tuning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Adobe

    Build and Market Your Creative Business Using Adobe Tools

    Skills you'll gain: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Social Media, Branding, Digital Content, Client Services, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Advanced SEO Keyword Research

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Google Analytics, Google Ads, Web Analytics, Content Strategy, Marketing, Market Research, Competitive Analysis, E-Commerce, Analytics

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Digital Campaign Management & Optimization: Coursera
  • IBM Cybersecurity Analyst: IBM
  • Introduction to Finance and Accounting: University of Pennsylvania
  • Generative AI for Mobile App Developers: IBM
  • IBM IT Project Manager: IBM
  • Creative Content Creation Toolkit: Coursera
  • Introduction to Corporate Finance: University of Pennsylvania
  • Launch Your Online Business: The State University of New York
  • Analyze AI to Amplify Brand Success: Coursera
  • Advanced Learning Algorithms: DeepLearning.AI

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