Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of California, Davis
Skills you'll gain: Copywriting, Social Media Marketing, Content Marketing, Driving engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Search Engine Optimization
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft PowerPoint, Data Visualization, Sales Presentations, Public Speaking, Layout Design
Intermediate · Course · 3 - 6 Months

Erasmus University Rotterdam
Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Logistic Regression, Data Analysis, Analytics, Statistical Analysis, Statistics, Case Studies, Forecasting, Model Evaluation, Probability, Linear Algebra, Peer Review
Mixed · Course · 1 - 3 Months

Skills you'll gain: Statistical Reporting, Web Analytics, Statistical Process Controls, Data Analysis, Statistical Analysis, Strategic Decision-Making, Analytics, Statistical Methods, Business Metrics, Performance Metric, Performance Analysis, Anomaly Detection, Descriptive Analytics, Customer Engagement, Benchmarking
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Identity and Access Management, Google Cloud Platform, Cloud Infrastructure, Cloud Computing, Cloud Computing Architecture, Cloud Management, Data Storage, Cloud Security, Databases, System Monitoring, Scalability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Web Design, Cascading Style Sheets (CSS), User Interface (UI), Interactive Design, User Interface (UI) Design, Javascript, Front-End Web Development, Hypertext Markup Language (HTML), Animations, Web Development, Event-Driven Programming
Intermediate · Course · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Content Performance Analysis, Brand Strategy, ChatGPT, Storytelling, Brand Marketing, Corporate Communications, Performance Measurement, Key Performance Indicators (KPIs), Drive Engagement, Brand Awareness, Branding, Value Propositions, Prompt Engineering, Responsible AI, Data Ethics, Copywriting, Customer Engagement
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, LangChain, Retrieval-Augmented Generation, LLM Application, Generative AI, Vector Databases, Embeddings, User Interface (UI), UI Components, Semantic Web, Database Systems, Model Evaluation, Data Storage Technologies, Databases, NoSQL, AI Enablement, Large Language Modeling, Flask (Web Framework), Database Management, AI Personalization
Intermediate · Specialization · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Business Writing, Business Correspondence, Concision, Editing, Grammar, Proofreading, Business Communication, Report Writing, Global Marketing, Writing, Target Audience, Communication, Virtual Teams, Press Releases, Persuasive Communication, Presentations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Communication, Sales Prospecting, Sales Presentations, Sales Strategy, Consumer Behaviour, Sales, Sales Presentation, Sales Training, Marketing Psychology, Overcoming Objections, Initiative and Leadership, Solution Selling, Resilience, Sales Process, Persuasive Communication, Case Studies, Sales Support
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: 3D Modeling, Design Thinking, Autodesk, Design Software, 3D Assets, Creative Thinking, Intellectual Property, Conceptual Design, Hardware Troubleshooting, Computer-Aided Design, Visualization (Computer Graphics), Product Design, Computer Hardware, Innovation, Solution Design, Manufacturing Processes, Computer Graphics, Prototyping, Emerging Technologies, Business Transformation
Beginner · Specialization · 3 - 6 Months