• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • L

    LearnKartS

    Google Analytics Course: Track, Analyze & Grow

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Conversion Funnel Analysis, Looker (Software), Real Time Data, Digital Analysis, Data-Driven Marketing, Analytics, Data Analysis, Customer Insights, Statistical Reporting, Business Reporting, Dashboard, Target Audience, Campaign Management, Dashboard Creation, Performance Analysis, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • T

    Technical University of Munich (TUM)

    Lean Production Fundamentals

    Skills you'll gain: Process Mapping, Lean Manufacturing, Process Analysis, Production Process, Process Design, Lean Methodologies, Process Management, Process Flow Diagrams, Process Optimization, Production Management, Workflow Management, Production Planning, Process Improvement, Manufacturing Operations, Resource Utilization, Capacity Management, Waste Minimization

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    GenAI for Sales Operations Specialists

    Skills you'll gain: Responsible AI, Sales Process, General Sales Practices, Generative AI Agents, Sales Management, Sales, Data Ethics, Business Ethics, Forecasting, Customer Relationship Management, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • S

    Skillshare

    Easy Instagram Reels in Canva: Strategy & Setup

    Skills you'll gain: Instagram, Content Scheduling, Social Media Content, Content Strategy, Social Media, Content Development and Management, Video Production, Content Creation, Social Media Marketing, Workflow Management, Drive Engagement, Ideation, Editing

    Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    2026 AI And ChatGPT At Work: Productive AI Use For Beginners

    Skills you'll gain: Prompt Engineering, AI Integrations, ChatGPT, AI powered creativity, AI literacy, Presentations, AI Personalization, AI Workflows, Artificial Intelligence, Content Creation, Brainstorming

    ★ 4.4 (8) · Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Getting started with Prezi for small businesses

    Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • T

    The State University of New York

    Career Self-Management Advanced Certification

    Skills you'll gain: Communication Planning, Strategic Communication, Peer Review, Professional Development, Communication Strategies, Web Presence, Digital Brand Strategy, Collaboration, Personal Development, Self-Awareness, Brand Management, Planning, Digital Assets, Goal Setting, Branding, Promotional Strategies, Marketing Strategies, Market Opportunities, Constructive Feedback, Investigation

    ★ 4.2 (11) · Intermediate · Course · 1 - 4 Weeks

  • 2

    28DIGITAL

    Capstone Value Creation through Innovation

    Skills you'll gain: Design Thinking, Business Modeling, Business Strategy, Innovation, Strategic Marketing, Product Development, Marketing Planning, Product Improvement, Strategic Thinking, New Product Development, Commercialization, Ideation, Technology Strategies, Marketing Strategies, Value Propositions, Forecasting, Emerging Technologies, Continuous Improvement Process

    ★ 4.5 (11) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    How To Measure Your Campaign On Pinterest

    Skills you'll gain: Pinterest, Online Advertising, Campaign Management, Social Media Campaigns, Digital Advertising, Social Media Analytics, Advertising Campaigns, Promotions and Campaigns, Campaign Planning, Content Performance Analysis, Marketing Analytics, Marketing, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Driving engagement, Customer Analysis, Customer Engagement, Persona Development, Customer Insights, Customer Retention, Data-Driven Marketing, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Consumer Behaviour, Data Analysis, Business Ethics

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer du contenu pour les réseaux sociaux avec Piktochart

    Skills you'll gain: Instagram, Social Media Content, LinkedIn, Social Media, Facebook, Content Creation, Social Media Marketing, User Accounts, Graphic Design, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crear boletines para empresas con Canva

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Email Marketing, Content Creation, Event Marketing, Events and Conferences, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…99100101…253

In summary, here are 10 of our most popular marketing courses

  • Google Analytics Course: Track, Analyze & Grow: LearnKartS
  • Lean Production Fundamentals: Technical University of Munich (TUM)
  • GenAI for Sales Operations Specialists: Coursera
  • Easy Instagram Reels in Canva: Strategy & Setup: Skillshare
  • 2026 AI And ChatGPT At Work: Productive AI Use For Beginners: Alex Genadinik
  • Getting started with Prezi for small businesses: Coursera
  • Career Self-Management Advanced Certification: The State University of New York
  • Capstone Value Creation through Innovation: 28DIGITAL
  • How To Measure Your Campaign On Pinterest: Coursera
  • How to Identify Your Target Audience: Coursera

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok