Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: SPSS, Correlation Analysis, SPSS (Software), Logistic Regression, Regression Analysis, Predictive Modeling, Predictive Analytics, Statistics, Descriptive Statistics, Statistical Software, Statistical Methods, Statistical Modeling, Advanced Analytics, Case Studies, Statistical Analysis, Probability & Statistics, Data Import/Export, Data Manipulation, Descriptive Analytics, Analysis
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Driving engagement, Social Media Strategy, Content Marketing, Social Media Marketing, Customer Engagement, Brand Marketing, Marketing Communications, Marketing Effectiveness, Social Media, Marketing Strategies, Cross-Channel Marketing, Shared Media, Marketing, Promotional Strategies, Digital Marketing, Strategic Communication, Earned Media, Digital Marketing Campaigns, Target Audience, Campaign Management
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Canva (Software), Animations, Video Editing, Marketing Materials, Video Production, Storytelling, Marketing Design, Content Marketing, Timelines, Content Creation, Visual Storytelling, Marketing, Driving engagement, Graphic Design
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Content Performance Analysis, Content Optimization, Web Analytics and SEO, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Content Marketing, Driving engagement, Content Management Systems, Web Analytics, Performance Measurement, Performance Metric, Performance Improvement, Data-Driven Marketing, Copywriting, Process Optimization, Benchmarking, Data-Driven Decision-Making
Anfänger · Kurs · 1–4 Wochen

SkillsBooster Academy
Kompetenzen, die Sie erwerben: Social Media Campaigns, Social Media Marketing, Social Media Strategy, ChatGPT, Content Creation, Campaign Management, Social Media Content, Customer Communications Management, Social Media Management, Advertising Campaigns, Personalized Campaigns, Digital Media Strategy, Social Media Analytics, Content Development and Management, Campaign Planning, Promotions and Campaigns, Content Scheduling, Generative AI, Artificial Intelligence, Data Analysis
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Data-Driven Marketing, Marketing Planning, Campaign Planning, Performance Measurement, Customer Retention, Integrated Marketing Communications, Digital Marketing Campaigns, Performance Analysis, Analysis, Customer Insights, Brand Management, Data Analysis
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Excel Macros, Data Validation, Scatter Plots, Plot (Graphics), Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Statistical Visualization, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Spreadsheet Software, Analytics, Financial Data, Financial Analysis, Automation
Anfänger · Spezialisierung · 1–3 Monate

Kompetenzen, die Sie erwerben: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Analytics, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Online Advertising, Digital Marketing Tools, Marketing, E-Commerce
Anfänger · Berufsbezogenes Zertifikat · 3–6 Monate

Kompetenzen, die Sie erwerben: Marketing Analytics, Time Series Analysis and Forecasting, Retrieval-Augmented Generation, AI Personalization, Feature Engineering, Personalized Service, Customer Insights, Generative AI, Data-Driven Marketing, Customer Analysis, Key Performance Indicators (KPIs), Data Transformation, Generative Model Architectures, Customer Engagement, Marketing Strategies, Generative Adversarial Networks (GANs), Predictive Modeling, Responsible AI, Predictive Analytics, Trend Analysis
Mittel · Spezialisierung · 3–6 Monate

Skillshare
Kompetenzen, die Sie erwerben: Content Optimization, Web Analytics and SEO, Content Development and Management, Writing and Editing, Maintainability, Information Architecture, Driving engagement, Social Media Marketing, Extensible Markup Language (XML), Frontend Performance, Digital Marketing Tools, Analysis, Prioritization, Performance Metric
Anfänger · Spezialisierung · 3–6 Monate
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Erkennung von Anomalien, Maschinelles Lernen, Unüberwachtes Lernen, Modellevaluation, Klassifizierungsalgorithmen, Überwachtes Lernen, Bewertung des Modells, Verantwortungsvolle AI, Technische Merkmale, Modell-Optimierung, Regressionsanalyse, Feature Technik, Software für maschinelles Lernen, Daten-Ethik, Modell Ausbildung, Scikit Learn (Bibliothek für maschinelles Lernen), Methoden des maschinellen Lernens, Statistisches maschinelles Lernen, Algorithmen für maschinelles Lernen, Angewandtes maschinelles Lernen, Entscheidungsbaum-Lernen
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Content Performance Analysis, Marketing Strategies, Digital Marketing Campaigns, Marketing Automation, Campaign Management, MarTech, Business Marketing, Marketing Channel, Marketing Effectiveness, Email Marketing, Social Media Marketing, Content Marketing, Social Media Strategy, Business Communication, Professional Development, Business Strategy, Analytics, Project Management, Data Analysis, Quality Assurance
Mittel · Kurs · 1–4 Wochen