Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Classification And Regression Tree (CART), Model Evaluation, Predictive Analytics, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Applied Machine Learning, Data-Driven Decision-Making, Marketing Analytics, Data-Driven Marketing, Classification Algorithms, Model Optimization, Model Training, Marketing, Supervised Learning, Fine-tuning
Mittel · Kurs · 1–4 Wochen

LearnKartS
Kompetenzen, die Sie erwerben: AWS Kinesis, Amazon Redshift, Real Time Data, Data Pipelines, Serverless Computing, Amazon Web Services, Extract, Transform, Load, Apache Spark, Apache Airflow, Data Processing, Interactive Data Visualization, Analytics, Data Transformation, Data Security, Scalability
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Descriptive Statistics, Model Evaluation, Feature Engineering, Probability & Statistics, Supervised Learning, Statistical Hypothesis Testing, Exploratory Data Analysis, Box Plots, Regression Analysis, Statistics, Predictive Modeling, Time Series Analysis and Forecasting, Data Science, Statistical Programming, Histogram, Statistical Analysis, Database Application, Database Software, Integrated Development Environments, Python Programming
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Data-Driven Marketing, Customer Retention, Meta Ads Manager, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, Driving engagement, Keyword Research, Brand Marketing
Anfänger · Spezialisierung · 1–3 Monate

Macquarie University
Kompetenzen, die Sie erwerben: Value Propositions, Oral Expression, Selling Techniques, Digital Media Strategy, Social Media Strategy, Presentations, Storytelling, Goal Setting, Marketing Strategies, Sales Strategy, Entrepreneurship, Data-Driven Decision-Making, Customer Insights, Marketing Strategy and Techniques, Prospecting and Qualification, New Business Development, Brand Strategy, Business Communication, Customer Analysis, User Research
Anfänger · Kurs · 1–3 Monate
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Business-Analytik, Regressionsanalyse, Vorverarbeitung von Daten, Scikit Learn (Bibliothek für maschinelles Lernen), Algorithmen für maschinelles Lernen, Methoden des maschinellen Lernens, Maschinelles Lernen, Klassifizierungsalgorithmen, Python-Programmierung, Prädiktive Modellierung, Unüberwachtes Lernen, Analytik, Entscheidungsbaum-Lernen, Datenverarbeitung, Angewandtes maschinelles Lernen, Datenvorverarbeitung
Auf einen Abschluss hinarbeiten
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Google Cloud Platform, Cloud Computing Architecture, Cloud Services, Cloud Computing, Big Data, Cloud Technologies, Analytics, Cloud Platforms, Dataflow, Data Processing, Cloud Solutions, Cloud Storage, Cloud Deployment, Data Lakes, Microsoft Azure, Data Pipelines, Real Time Data, Amazon Web Services, Artificial Intelligence, Machine Learning
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Customer experience improvement, Customer experience strategy (CX), Integrated Marketing Communications, Service Design, Service Management, Customer Relationship Building, Service Improvement, Strategic Marketing, Marketing Communications, Employee Training, Product Marketing, Operational Excellence, Marketing Channel, Marketing, Product Strategy, Quality Management, Staff Management, Promotional Strategies, Quality Assessment, Branding
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Data Storytelling, Data Presentation, Conversion Funnel Analysis, Strategic Prioritization, Web Analytics, Product Roadmaps, Business Analytics, Analytics, Predictive Modeling, Prioritization, Customer Analysis, Root Cause Analysis, Performance Analysis, Forecasting, User Flows, Performance Metric, Customer Retention, Data Capture, Resource Allocation, Statistical Methods
Mittel · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Facebook, Customer experience improvement, Customer Engagement, Personalized Service, Social Media Management, Social Media, Social Media Marketing, Customer Relationship Building, Event Marketing, Customer Inquiries, Marketing, Promotional Strategies, Marketing Strategies, Strategic Communication, Communication Strategies, Business Strategy
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Social Media Campaigns, LinkedIn, Marketing Channel, Professional Networking, Pinterest, Web Presence, Digital Brand Strategy, Social Media Analytics, Driving engagement, Instagram, Facebook, Content Marketing, Digital Marketing, Drive Engagement, Brand Awareness, Branding
Gemischt · Kurs · 1–4 Wochen
Emory University
Kompetenzen, die Sie erwerben: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Strategic Partnership, New Business Development
Mittel · Spezialisierung · 3–6 Monate