Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Data-Driven Marketing, Spreadsheet Software, Marketing Analytics, Pivot Tables And Charts, Trend Analysis, Marketing Budgets, Marketing Strategies, Microsoft Excel, Google Sheets, Business Reporting, Data-Driven Decision-Making, Performance Reporting, Excel Formulas, Time Series Analysis and Forecasting, Strategic Marketing, Descriptive Analytics, Performance Metric, Business Metrics, Performance Measurement, Strategic Decision-Making
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Performance Reporting, Marketing Analytics, Business Intelligence, Business Intelligence Software, Dashboard Creation, Data-Driven Marketing, Data Visualization Software, Dashboard, Data Presentation, Power BI, Analytics, Tableau Software, IBM Cognos Analytics, Grafana, Data Integration, Splunk
Anfänger · Kurs · 1–4 Wochen

University of California, Irvine
Kompetenzen, die Sie erwerben: Wichtige Leistungsindikatoren (KPIs), Marketing, Verbesserung der Kundenerfahrung, Marketing-Strategien, Digitales Marketing, Leistungsmetrik, Datengesteuertes Marketing, Vertrieb, A/B-Tests, Web-Anwendungen, Web-Analytik, Engagement fördern, Leistungsmessung, Konversionstrichter-Analyse, Marketing-Planung, Test-Tools, Inhaltliche Leistungsanalyse, Marketing-Analytik, Marketing-Effektivität, Digitale Medienstrategie, Verkauf
Anfänger · Kurs · 1–4 Wochen

University of Colorado System
Kompetenzen, die Sie erwerben: Marketing Analytics, Data-Driven Marketing, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Forecasting, Marketing Strategies, Strategic Decision-Making, Time Series Analysis and Forecasting, Markov Model, Simulation and Simulation Software, Predictive Analytics, Customer Engagement, Bayesian Statistics, Customer Retention, Autoencoders
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Web Analytics, Trend Analysis, Marketing Analytics, Digital Analysis, Customer Analysis, Data-Driven Marketing, Variance Analysis, Target Audience, Data Literacy, Demography, Statistical Reporting, Analysis, Data Analysis, Marketing Strategies, Descriptive Analytics, Strategic Marketing, Data Access
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Performance Reporting, Content Performance Analysis, Web Analytics, Google Analytics, Driving engagement, Performance Analysis, Content Optimization, Marketing Analytics, Performance Metric, Data-Driven Marketing, Data Analysis, Data-Driven Decision-Making, Target Audience, Analytics, Customer Insights, Trend Analysis, Process Optimization, Multimedia
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Conversion Funnel Analysis, Dashboard Creation, Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: A/B Testing, Key Performance Indicators (KPIs), Data-Driven Marketing, Dashboard Creation, Email Marketing, Business Metrics, Performance Metric, Performance Measurement, Dashboard, Performance Reporting, Marketing Analytics, Business Reporting, Report Writing, Content Performance Analysis, Web Analytics, Campaign Management, Google Sheets, Microsoft Excel, Data Visualization, Stakeholder Analysis
Mittel · Kurs · 3–6 Monate

Kompetenzen, die Sie erwerben: Data Storytelling, Data Presentation, Conversion Funnel Analysis, Dashboard, Data Pipelines, Strategic Prioritization, Customer Retention, Customer Analysis, Product Strategy, SQL, Data Analysis, Business Intelligence, Data Warehousing, Pandas (Python Package), Performance Metric, Statistical Analysis, Scikit Learn (Machine Learning Library), Decision Making, Resource Allocation, Python Programming
Mittel · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Marketing Analytics, Business Intelligence, Predictive Modeling, Google Analytics, Customer Analysis, Analytics, Model Evaluation, Predictive Analytics, Customer Insights, Data Validation, Artificial Intelligence
Anfänger · Kurs · 1–4 Wochen

Unilever
Kompetenzen, die Sie erwerben: Web Analytics, Social Media Campaigns, Campaign Management, Web Analytics and SEO, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Digital Media Strategy, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Online Advertising, Marketing Analytics, A/B Testing, Social Media, Campaign Planning, Advertising Campaigns, Value Propositions
Anfänger · Kurs · 1–4 Wochen