Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

American Psychological Association
Kompetenzen, die Sie erwerben: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Statistics, Sampling (Statistics), Statistical Analysis, Probability, Scientific Methods, Data Analysis, Research, Psychology
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Geschichtenerzählen, Bearbeitung von, Kreatives Denken, Kreative Problemlösung, Visuelles Storytelling, Farbenlehre, KI-gestützte Kreativität, Marketing-Design
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Brand Awareness, Data-Driven Marketing, Digital Advertising, Marketing Effectiveness, Advertising Campaigns, Digital Marketing Campaigns, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Business Research, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Target Audience, Data Collection
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Threat Modeling, Feature Engineering, Anomaly Detection, Data Visualization, Data Presentation, MLOps (Machine Learning Operations), Agentic Workflows, Interactive Data Visualization, AI Orchestration, AI Security, A/B Testing, Generative AI Agents, Threat Management, Model Optimization, Open Web Application Security Project (OWASP), Technical Communication, Agentic systems, Continuous Monitoring, CI/CD, Reinforcement Learning
Mittel · Berufsbezogenes Zertifikat · 3–6 Monate

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Copywriting, Advertising, Advertising Campaigns, Online Advertising, Writing and Editing, Promotional Materials, Design, Visual Design, Media Strategy, Marketing Collateral, Ideation, Graphic Design, Electronic Media, Marketing Communications, Strategic Communication, Design and Product, Design Elements And Principles, Social Media, Design Thinking, Business Communication
Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)
Mittel · Kurs · 3–6 Monate

Universidade de São Paulo
Kompetenzen, die Sie erwerben: Network Analysis, Social Network Analysis, Data Visualization, Scientific Visualization, Graphing, Graph Theory, Exploratory Data Analysis, Environmental Science, R (Software), Data Analysis, Descriptive Statistics, R Programming, Data Science
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Canva (Software), Marketing Materials, Graphic and Visual Design, Promotional Materials, Driving engagement, Graphic Design, Advertising, Design, Online Advertising, Graphic and Visual Design Software, Marketing Design, Design Software, Target Audience, Design Elements And Principles, Digital Advertising, Drive Engagement, Marketing, Social Media Content, User Accounts, Business
Mittel · angeleitetes Projekt · Weniger als 2 Stunden

Kompetenzen, die Sie erwerben: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Meta Ads Manager, Social Media, Social Media Marketing
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Sungkyunkwan University
Kompetenzen, die Sie erwerben: Regression Analysis, Predictive Analytics, Predictive Modeling, Investment Management, Risk Analysis, Investments, Machine Learning Methods, R Programming, Statistical Methods, Machine Learning, Statistical Analysis, Financial Analysis, Machine Learning Algorithms, R (Software), Logistic Regression, Financial Data
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Instagram, Advertising Campaigns, Advertising, Marketing Budgets, Target Audience, Online Advertising, Social Media Management, Social Media Campaigns, Social Media, Target Market, Marketing, Budget Management, Budgeting
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Coursera
Kompetenzen, die Sie erwerben: Marketing Channel, Facebook, Sales, Marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Analytics, Web Analytics, Business Strategy, Analytics
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden