Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Business Analytics, Risk Analysis, Data-Driven Decision-Making, Business Analysis, Analytics, Analysis, Strategic Decision-Making, Data Analysis, Marketing Analytics, Decision Making, Business Modeling, Trend Analysis, Process Optimization, Risk Modeling, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning, Model Optimization, Spreadsheet Software
★ 4.8 (14) · Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: PySpark, Apache Spark, Customer Analysis, Big Data, Data Processing, Advanced Analytics, Statistical Modeling, Text Mining, Customer Insights, Data Analysis, Risk Modeling, Data Preprocessing, Unstructured Data, Simulation and Simulation Software, Data Manipulation, Business Intelligence, Marketing Analytics, Apache
★ 4.7 (15) · Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Marketing Analytics, Dashboard Creation, Marketing Budgets, Dashboard, Data-Driven Marketing, Regression Analysis, Marketing Effectiveness, Data-Driven Decision-Making, Statistical Reporting, Data Literacy, Analytics, Statistical Analysis, Statistical Methods, Marketing Strategies, Data Presentation, Data Analysis, Return On Investment, Data Visualization, Data Storytelling, Budgeting
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Business Metrics, Data-Driven Decision-Making, Data Transformation
Anfänger · Kurs · 1–4 Wochen

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: TikTok, Content Performance Analysis, Content Optimization, Social Media Analytics, Data-Driven Marketing, Content Strategy, Social Media Content, Marketing Analytics, Strategic Partnership, E-Commerce, Live Streaming, Direct Selling
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Brand Awareness, Marketing Analytics, Data Analysis, Brand Management, Data-Driven Marketing, Statistical Reporting, Market Share, Social Media Analytics, Research Reports, Google Analytics, Business Metrics, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Market Opportunities, Continuous Monitoring, Digital Marketing, Digital Marketing Tools
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Project Controls, Budget Management, Marketing Planning, Milestones (Project Management), Data-Driven Marketing, Marketing Communications, Marketing Analytics
Mittel · Kurs · 1–4 Wochen

Northwestern University
Kompetenzen, die Sie erwerben: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Social Media Analytics, Drive Engagement, Customer Relationship Building, Marketing, Driving engagement, Professional Networking, Data-Driven Marketing, Digital Brand Strategy, Digital Transformation, Marketing Analytics, Target Audience, Community Development, Peer Review
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Brand Awareness, Data-Driven Marketing, Digital Advertising, Marketing Effectiveness, Advertising Campaigns, Digital Marketing Campaigns, Marketing Analytics, Advertising, Branding, Performance Analysis, Customer Insights, Business Research, Data-Driven Decision-Making, Survey Creation, Performance Measurement, Target Audience, Data Collection
Anfänger · Kurs · 1–4 Wochen