Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Case Western Reserve University
Kompetenzen, die Sie erwerben: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Methods, Statistical Modeling, R Programming, Statistical Analysis, R (Software), Probability & Statistics, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Correlation Analysis, Data Validation, Simulations, Histogram, Box Plots
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Project Documentation, Internal Communications, Data Security, File Management, User Accounts, Information Privacy, Account Management
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

HubSpot Academy
Kompetenzen, die Sie erwerben: Sales Enablement, Prospecting and Qualification, Sales Strategy, Sales, Target Audience, Customer Success Management, Sales Prospecting, Content Strategy, Persona Development, Content Creation, Service Level Agreement, Meeting Facilitation, Goal Setting, Business Writing, Writing
Anfänger · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Design Reviews, Graphic and Visual Design, Creative Design, Graphic and Visual Design Software, Typography, Design Elements And Principles, Layout Design, Content Creation, Animations, Advertising
Anfänger · Kurs · 3–6 Monate

Saïd Business School, University of Oxford
Kompetenzen, die Sie erwerben: AI Personalization, Generative Engine Optimization (GEO), Machine Learning Methods, Media Strategy, Responsible AI, Machine Learning Algorithms, Machine Learning, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, AI Enablement, Content Performance Analysis, Algorithms, Driving engagement, Generative AI, Marketing, Marketing Communications, Data Storytelling, Target Audience, Strategic Thinking
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Prompt Engineering, Prompt Engineering Tools, AI powered creativity, Canva (Software), AI Workflows, AI Integrations, Responsible AI, Content Creation, Quality Control, Quality Assurance, Creative Design, Campaign Planning, Marketing Materials, Ethical Standards And Conduct
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Project Management Software, Workflow Management, Collaborative Software, Project Coordination, Digital Marketing Tools, Coordinating, Project Management, Organizational Skills, Marketing Operations, Timelines, Communication, Marketing Planning, Vocabulary, Accountability
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Canva (Software), Social Media Marketing, Video Editing, Graphic and Visual Design Software, Web Content, Content Creation, Photo/Video Production and Technology, Video Production, Graphical Tools, Marketing, Digital Marketing
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Alex Genadinik
Kompetenzen, die Sie erwerben: Vibe coding, LLM Application, Generative AI Agents, Email Automation, Agentic Workflows, Large Language Modeling, AI Integrations, Sales Enablement, AI Workflows, Agentic systems, Marketing Automation, Software As A Service, Prompt Engineering, Tool Calling, Sales Process, Sales Development, Sales Operations, Business Logic, No-Code Development, Development Testing
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: AI-Integrationen, Projektdurchführung, Datenkompetenz, Datengestützte Entscheidungsfindung, Explorative Datenanalyse, Business Intelligence, Analyse des Geschäftsablaufs, Automatisierung von Geschäftsprozessen, Daten-Ethik, Verantwortungsvolle AI, Generative KI, Business-Analytik
Mittel · Kurs · 1–4 Wochen

Amazon Web Services
Kompetenzen, die Sie erwerben: Amazon Web Services, AWS Identity and Access Management (IAM), Amazon S3, Network Planning And Design, Identity and Access Management, Cloud Solutions, Cloud Management, Cloud Computing, Cloud Computing Architecture, Public Cloud, User Provisioning, Network Architecture, Virtual Networking, Cloud Infrastructure, Cloud Services, User Accounts, Solution Architecture
Anfänger · Kurs · 1–4 Wochen
Kompetenzen, die Sie erwerben: Customer Service, Customer experience improvement, Customer Engagement, Customer Analysis, Customer Retention, Facebook, Customer Insights, Goal Setting, Google Sheets, Marketing, Purchasing, Communication, Business
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden