Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

University of Maryland, College Park
Kompetenzen, die Sie erwerben: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, AI Enablement, Enterprise Modeling, Innovation, Product Planning, Governance Risk Management and Compliance, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Culture Transformation, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: TikTok, Performance Reporting, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Social Media Content, Social Media, Social Media Management, Performance Analysis, Content Performance Analysis, Social Media Analytics, Marketing Effectiveness, Driving engagement, Marketing Strategies, Digital Media Strategy, Performance Measurement, Campaign Planning, Campaign Management, Content Strategy, Influencing
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Purchasing, Supplier Management, Proposal Development, Proposal Writing, Vendor Management, Bidding, Market Research, Standard Operating Procedure, Data-Driven Decision-Making, Keyword Research, Decision Making
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Software Quality Assurance, Quality Assurance, Software Testing, Test Tools, Jira (Software), Development Testing, Regression Testing, Functional Testing, Software Quality (SQA/SQC), Test Planning, Test Case, Technical Communication, Issue Tracking, Agile Methodology, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Content Optimization, Driving engagement, Content Creation, Video Production, Performance Analysis, Social Media Management, Social Media Content, Content Development and Management, Digital Publishing, Video Editing, Performance Measurement, Post-Production, Branding, Graphic and Visual Design Software, Performance Improvement, Graphic and Visual Design, Key Performance Indicators (KPIs), Workflow Management
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Sales Training, B2B Sales, Customer Analysis, Selling Techniques, Retail Sales, Marketing Psychology, Overcoming Objections, Consumer Behaviour, Sales, Storytelling, Sales Strategy, Closing (Sales), Non-Verbal Communication, Sales Process, Customer Engagement, Behavioral Economics, Stakeholder Engagement, Negotiation, Analysis, Empathy
Mittel · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Content Scheduling, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Target Market, Web Analytics
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Arbeitsablauf-Management, Finanzberichte, Datengestützte Entscheidungsfindung, Künstliche Intelligenz, Unstrukturierte Daten, Verarbeitung natürlicher Sprache, Investitionsmanagement, Finanzielle Daten, Generative KI, Finanzielle Analyse, AI-Integrationen, Entscheidungsintelligenz, Investment Management, Text Mining, Analyse, Finanzmarkt, Trendanalyse, Marktinformationen, Competitive Intelligence, Analyse der Jahresabschlüsse, Analyse der Finanzausweise
Mittel · Kurs · 1–4 Wochen

Alex Genadinik
Kompetenzen, die Sie erwerben: Prompt Engineering, Prompt Patterns, Context Engineering, Token Optimization, Data Ethics, Fine-tuning, Large Language Modeling
Gemischt · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Marketing Analytics, Target Audience, Performance Analysis, Data-Driven Marketing, Return On Investment, Customer Analysis, Marketing Effectiveness, Performance Review, Marketing Strategy and Techniques, Strategic Marketing, Data Integration, Lead Generation, Customer Engagement, Consumer Behaviour, Continuous Improvement Process
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden

Google Cloud
Kompetenzen, die Sie erwerben: Exploratory Data Analysis, Google Analytics, Data Integration, Data Manipulation, SQL, Database Administration, Data Validation
Anfänger · Projekt · Weniger als 2 Stunden