Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kompetenzen, die Sie erwerben: Brand Management, Branding, Brand Awareness, Brand Strategy, Brand Marketing, Promotional Strategies, Digital Brand Strategy, Consumer Behaviour, Integrated Marketing Communications, Strategic Marketing, Brand Loyalty, Marketing Communications, Marketing, Marketing Strategy and Techniques, Marketing Management, Customer Engagement, Marketing Psychology, Promotions and Campaigns, Target Market, Marketing Effectiveness
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Operations Research, Probability & Statistics, Statistics, Excel Formulas, Data-Driven Decision-Making, Technical Analysis, Probability, Quantitative Research, Microsoft Excel, Sampling (Statistics), Probability Distribution, Operational Efficiency, Transportation Operations, Financial Analysis, Business Operations, Spreadsheet Software, Resource Utilization, Operations, Process Optimization, Finance
Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Consumer Behaviour, Marketing Psychology, Advertising, Data Collection, Market Research, Customer Analysis, Marketing, Surveys, Customer Insights, Target Market, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Qualitative Research, Global Marketing, Research Methodologies, Persuasive Communication, Marketing Communications, Marketing Strategy and Techniques
Anfänger · Spezialisierung · 1–3 Monate

Kompetenzen, die Sie erwerben: Integrated Marketing Communications, Advertising, Advertising Campaigns, Media Planning, Media and Communications, Marketing Communications, Consumer Behaviour, Target Market, Marketing, Digital Media Strategy, Digital Advertising, Online Advertising, Strategic Marketing, Customer Analysis, Media Strategy, Target Audience, Digital Marketing Campaigns, Communication, Planning, Design
Gemischt · Kurs · 1–3 Monate
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Marktanalyse, Branding, Zielpublikum, Wert-Angebote, Verbraucherverhalten, Markenstrategie, Markenmanagement, Strategisches Marketing, Kundeneinblicke, Kundenanalyse, Produktplanung, Marketing-Strategie und -Techniken, Marktforschung, Zielmarkt, Marketing, Marketing Management, Marketing-Strategien, Produktmarketing, Marketing-Planung, Produkt Marketing
Auf einen Abschluss hinarbeiten
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Data Storytelling, Product Marketing, Marketing Planning, Marketing Budgets, Data Presentation, Competitive Intelligence, Campaign Management, Project Planning, Product Management, Data Literacy, Campaign Planning, Go To Market Strategy, Document Management, Decision Intelligence, Project Controls, Product Planning, AI literacy, Competitive Analysis, Marketing Strategies, Leadership
Anfänger · Kurs · 3–6 Monate

Sage Publications
Kompetenzen, die Sie erwerben: Public Relations, Marketing and Public Relations, Media Relations, Marketing Management, Marketing, Music, Marketing Materials, Event Management, Marketing Planning, Branding, Event Marketing, Social Media Management, Brand Management, Promotional Strategies, Fiscal Management, Marketing Budgets, Business Marketing, Revenue Management, Financial Planning, Music History
Mittel · Kurs · 1–3 Monate

Board Infinity
Kompetenzen, die Sie erwerben: Personalisierte Kampagnen, Strategisches Marketing, Analytik, Marketing-Analytik, Prompt Engineering Tools, E-Mail-Automatisierung, Datengesteuertes Marketing, Werbung, Leistungsorientiertes Marketing, Werbekampagnen, A/B-Tests, AI-Arbeitsabläufe, Pay-Per-Click-Werbung, Verantwortungsvolle AI
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: People Analytics, Human Resource Strategy, Human Resources, Business Priorities, Organizational Strategy, Business Analytics, Data Storytelling, Business Metrics, Business Intelligence, Business Strategy, Data-Driven Decision-Making, Analytics, Strategic Decision-Making, Benchmarking, Business Acumen, Strategic Prioritization, Prioritization, Analysis, Storytelling, AI Workflows
Anfänger · Kurs · 1–4 Wochen

Dartmouth College
Kompetenzen, die Sie erwerben: Digital Transformation, Predictive Modeling, Customer experience strategy (CX), Analytics, Predictive Analytics, Simulations, Simulation and Simulation Software, Advanced Analytics, Business Transformation, Scikit Learn (Machine Learning Library), Model Evaluation, Data-Driven Decision-Making, Operations Research, Internet Of Things, Model Training, Ethical Standards And Conduct, Cloud Computing, Data Ethics, Business Analytics, Process Optimization
Mittel · Spezialisierung · 3–6 Monate

LearnKartS
Kompetenzen, die Sie erwerben: Prompt Engineering, Blogs, Content Scheduling, Google Gemini, Email Automation, Email Marketing, Social Media Marketing, Google Ads, Content Optimization, Search Engine Optimization, Digital Marketing, ChatGPT, Digital Advertising, Content Marketing, Content Creation, Copywriting, Keyword Research, Lead Generation, Artificial Intelligence, Brand Strategy
Anfänger · Spezialisierung · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Meta Ads Manager, Facebook, Social Media Analytics, Advertising Campaigns, Event Management, Advertising, Marketing Analytics, Social Media Management, Social Media, E-Commerce, Marketing, Business
Anfänger · angeleitetes Projekt · Weniger als 2 Stunden