Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

University of Colorado Boulder
Kompetenzen, die Sie erwerben: Data Storytelling, Data Visualization, Descriptive Statistics, Data Presentation, Statistical Visualization, Business Analytics, Microsoft Excel, Business Analysis, Data-Driven Decision-Making, Spreadsheet Software, Decision Making, Statistics, Analytics, Data Analysis, Predictive Analytics, Business Modeling, Excel Formulas, Descriptive Analytics, Business Risk Management, Complex Problem Solving
★ 4.7 (5945) · Anfänger · Spezialisierung · 3–6 Monate

Emory University
Kompetenzen, die Sie erwerben: Marketing-Automatisierung, Modellierung großer Sprachen, Generative KI, Management der Kundenakquise, Erstellung von Inhalten, Marketing-Effektivität, Schnelles Engineering, Rechtliches Risiko, Werkzeuge für digitales Marketing, Engagement für Kunden, Marketing-Strategien, Geistiges Eigentum
★ 4.6 (23) · Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Psychology, Customer Insights, Data-Driven Marketing, Consumer Behaviour, Customer Analysis, Driving engagement, Brand Loyalty, Customer Engagement, Marketing Strategies, Customer Relationship Management, Customer Relationship Management (CRM) Software, Strategic Marketing, Behavioral Economics, Marketing Analytics, Marketing, Marketing Communications, Sustainable Business, Data-Driven Decision-Making, Growth Strategies, Business Ethics
★ 4.9 (12) · Gemischt · Kurs · 1–4 Wochen

LearnQuest
Kompetenzen, die Sie erwerben: Exploratory Data Analysis, Teradata SQL, JSON, Data Integration, Advanced Analytics, Analytics, Data Cleansing, Text Mining, Data Quality, Data Analysis, Customer Insights, Statistical Analysis, Data Manipulation, Application Programming Interface (API), Database Management, Natural Language Processing
Mittel · Kurs · 1–4 Wochen
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Strategic Marketing, Marketing Strategies, Marketing Communications, Consumer Behaviour, Brand Strategy, Marketing Channel, Product Marketing, Digital Marketing, Advertising Campaigns, Value Propositions, Marketing Analytics, Brand Management, Market Analysis, Promotional Strategies, Market Opportunities, Target Market, Market Research, Digital Transformation, Market Dynamics, Digital Media Strategy
★ 4.7 (19.057) · Mittel · Spezialisierung · 1–3 Monate
STARWEAVER
Kompetenzen, die Sie erwerben: Prompt Engineering, AI literacy, Data Storytelling, Analytics, Generative AI, Business Analytics, Large Language Modeling, Data Analysis, Data Presentation, Business Reporting, ChatGPT, Business Analysis, Cross-Functional Collaboration, Report Writing, Exploratory Data Analysis, Data Visualization, Data Management
Mittel · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Operations Research, Probability & Statistics, Statistics, Excel Formulas, Data-Driven Decision-Making, Technical Analysis, Probability, Quantitative Research, Microsoft Excel, Sampling (Statistics), Probability Distribution, Operational Efficiency, Transportation Operations, Financial Analysis, Business Operations, Spreadsheet Software, Resource Utilization, Operations, Process Optimization, Finance
★ 5 (13) · Anfänger · Spezialisierung · 3–6 Monate
University of Illinois Urbana-Champaign
Kompetenzen, die Sie erwerben: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Marketing Planning, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)
★ 4.6 (8005) · Anfänger · Spezialisierung · 3–6 Monate
Kompetenzen, die Sie erwerben: Datengestützte Entscheidungsfindung, Gemeinsame Nutzung von Daten, Datenanalyse, Software zur Datenvisualisierung, Tabellenkalkulations-Software, Bereinigung von Daten, SQL, Daten-Ethik, Analytik, Datenverarbeitung, Datenvisualisierung, Tableau-Software, Analytische Fähigkeiten
★ 4.8 (123.498) · Anfänger · Kurs · 1–4 Wochen

Dartmouth College
Kompetenzen, die Sie erwerben: Digital Transformation, Predictive Modeling, Customer experience strategy (CX), Analytics, Predictive Analytics, Simulations, Simulation and Simulation Software, Advanced Analytics, Business Transformation, Scikit Learn (Machine Learning Library), Model Evaluation, Data-Driven Decision-Making, Operations Research, Internet Of Things, Model Training, Ethical Standards And Conduct, Cloud Computing, Data Ethics, Business Analytics, Process Optimization
★ 4.8 (36) · Mittel · Spezialisierung · 3–6 Monate

Tecnológico de Monterrey
Kompetenzen, die Sie erwerben: Web Analytics, Google Analytics, Conversion Funnel Analysis, Marketing Analytics, Digital Analysis, Digital Marketing, Business Metrics, Data-Driven Marketing, Target Audience, Digital Marketing Tools, Analytics, Customer Analysis, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research
★ 4.7 (254) · Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Persona Development, Customer Analysis, Customer Insights, Marketing Analytics, Customer Retention, Customer Data Management, Data-Driven Marketing, Data Storytelling, Target Audience, Market Research, Revenue Management, Marketing Effectiveness, Pivot Tables And Charts, Marketing Strategies, Data Presentation, Strategic Marketing, Business Analytics, Data-Driven Decision-Making, Data Analysis, Return On Investment
Anfänger · Kurs · 1–4 Wochen