Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Coursera
Kompetenzen, die Sie erwerben: Schätzung, Statistische Analyse, Statistische Methoden, Statistische Inferenz, Validierung von Daten, Marketing-Analytik, Datengestützte Entscheidungsfindung, Datenanalyse, Datenvalidierung, Bewertung des Programms, Korrelationsanalyse
Mittel · Kurs · 1–4 Wochen

Google Cloud
Kompetenzen, die Sie erwerben: Google Gemini, Gemini, Google Cloud Platform, Customer Analysis, Generative AI, Marketing Analytics, Data-Driven Marketing, Analytics, Advanced Analytics, Customer Insights, Data-Driven Decision-Making, Data Analysis, Campaign Planning, Predictive Analytics, Predictive Modeling, LLM Application, Large Language Modeling, Forecasting
Anfänger · Kurs · 1–4 Wochen

Google Cloud
Kompetenzen, die Sie erwerben: Google Gemini, Gemini, Advanced Analytics, Marketing Analytics, Analytics, Data-Driven Marketing, Customer Analysis, Generative AI, Data Analysis, Customer Insights, Google Cloud Platform, Customer Data Management, Predictive Modeling, Customer Acquisition Management, Forecasting
Anfänger · Kurs · 1–4 Wochen

Google Cloud
Kompetenzen, die Sie erwerben: Google Gemini, Gemini, Data-Driven Marketing, Marketing Analytics, Generative AI, Big Data, Forecasting, Predictive Modeling, Predictive Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Anfänger · Kurs · 1–4 Wochen

Google Cloud
Kompetenzen, die Sie erwerben: Google Gemini, Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Data-Driven Marketing, Marketing Analytics, Generative AI, AI Integrations, Predictive Modeling, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Customer Acquisition Management, Marketing Strategies
Anfänger · Kurs · 1–4 Wochen

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Campaign Management, Data-Driven Marketing, Marketing Analytics, Microsoft Excel, Driving engagement, Trend Analysis, Data-Driven Decision-Making, Customer Engagement
Anfänger · Kurs · 1–4 Wochen

Universidad de los Andes
Kompetenzen, die Sie erwerben: Real-Time Operating Systems, Supervised Learning, Semantic Web, Cloud-Native Computing, LLM Application, Unsupervised Learning, Computer Vision, Reinforcement Learning, Data Storytelling, Classification Algorithms, Deep Learning, Engineering Management, Stakeholder Management, Biomedical Engineering, Natural Language Processing, Site Reliability Engineering, Artificial Intelligence, LangGraph, Marketing Analytics, Financial Statements
Abschluss · 1–4 Jahre
Universidad de los Andes
Kompetenzen, die Sie erwerben: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Statistical Machine Learning, Predictive Analytics, Financial Data, Interactive Data Visualization, Data Preprocessing, Marketing Management, Marketing Operations, Transfer Learning, Analytics, Financial Statement Analysis, Data Cleansing, Random Forest Algorithm, Operations Research, Model Optimization
MasterTrack · 6–12 Monate
Universidad de los Andes
Kompetenzen, die Sie erwerben: Social Network Analysis, Systems Thinking, Computer Vision, Deep Learning, Reinforcement Learning, Unsupervised Learning, Data Storytelling, Engineering Management, Natural Language Processing, Time Series Analysis and Forecasting, Predictive Modeling, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Financial Statements, Logistic Regression, Data-Driven Decision-Making, Financial Data, Environmental Management Systems, Transfer Learning
Abschluss · 1–4 Jahre