Kurse in digitalem Marketing können Ihnen helfen, Online-Kampagnen zu planen, Zielgruppen zu erreichen und Inhalte zu optimieren. Sie können Fähigkeiten in Suchmaschinenmarketing, Social Media, Analyse und Content-Strategien aufbauen. Viele Kurse zeigen Tools und Plattformen, die moderne Marketingarbeit unterstützen.

ESSEC Business School
Kompetenzen, die Sie erwerben: Digitale Transformation, Prädiktive Analytik, Vorhersage, R Programmierung, Statistische Methoden, Business Marketing, Erweiterte Analytik, Datengesteuertes Marketing, Komplexe Problemlösung, Peer Review, Daten-Synthese, R (Software), Statistische Programmierung, Analytische Fähigkeiten, Business-Analytik, Informationstechnologie, Marketing-Analytik, Präsentation der Daten, Kundenanalyse, Fallstudien
Fortgeschritten · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Email Marketing, Regulatory Compliance, Compliance Management, Email Automation, Governance Risk Management and Compliance, HubSpot CRM, Compliance Auditing, Law, Regulation, and Compliance, Campaign Management, Auditing, Risk Mitigation, Risk Control, Legal Risk, Direct Marketing, Regulation and Legal Compliance, Regulatory Requirements, Customer Data Management, Business Risk Management, Continuous Monitoring, Data Integrity
Anfänger · Kurs · 1–4 Wochen

Johns Hopkins University
Kompetenzen, die Sie erwerben: Einheitliche Prüfung, Javascript, JavaScript-Frameworks, Anwendungs-Rahmenwerke, Cloud-Anwendungen, Front-End-Webentwicklung, Software-Architektur, Wiederverwendbarkeit von Code, UI-Komponenten, Web-Komponenten, Eckig, Web-Anwendungen, Web-Entwicklung, Software Architektur, Einheitstest, Ajax
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Email Marketing, Cross-Channel Marketing, Email Security, Marketing Strategies, HubSpot CRM, Risk Mitigation, Authentications, Marketing Channel, Persona Development, AI Personalization, Campaign Management, Integrated Marketing Communications, Compliance Management, Governance Risk Management and Compliance, Risk Analysis, Compliance Auditing, Data Governance, General Data Protection Regulation (GDPR), Data Security, Data Management
Anfänger · Kurs · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Email Automation, Email Marketing, ChatGPT, Prompt Engineering, AI Workflows, Content Performance Analysis, Generative AI, Workflow Management, Copywriting, Performance Analysis, Editing, Writing and Editing, Writing, Branding, Program Standards, Version Control
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Instagram, Content Performance Analysis, Social Media Content, Social Media, Content Strategy, Social Media Management, Social Media Strategy, Social Media Marketing, Content Development and Management, Content Scheduling, Brand Strategy, Driving engagement, Content Marketing, Content Creation, Drive Engagement, Growth Strategies, Target Audience, Content Optimization, Branding, Workflow Management
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Conversion Funnel Analysis, Marketing Analytics, Customer Analysis, Customer Insights, Data-Driven Marketing, Marketing Effectiveness, Customer Retention, Target Audience, Customer Success Management, Marketing Channel, Journey Mapping, Customer Engagement, Trend Analysis, Return On Investment, Cross-Channel Marketing, Performance Analysis, Marketing Budgets, Stakeholder Engagement, Paid media, Budgeting
Anfänger · Kurs · 1–3 Monate

Coursera
Kompetenzen, die Sie erwerben: Customer Relationship Management (CRM) Software, Sales Pipelines, Customer Relationship Management, Marketing Automation, Customer Retention, Personalized Campaigns, Lead Generation, Marketing Analytics, Sales Process, Customer Analysis, Sales Development, Customer Engagement, Prospecting and Qualification, Customer Insights, Workflow Management, Customer Communications Management, Target Audience, Business Metrics, Process Analysis, Sales Support
Anfänger · Kurs · 1–4 Wochen

University of California, Davis
Kompetenzen, die Sie erwerben: Forschungsmethodologien, Entwicklung von Vorschlägen, Stichproben (Statistik), Quantitative Forschung, Erleichterung der Diskussion, Statistische Methoden, Wirtschaftliche Forschung, Qualitative Forschung, Datengesteuertes Marketing, Erhebungen, Datenvisualisierung, Daten-Synthese, Erstellung von Umfragen, Fokusgruppe, Marktforschung, Marketing-Analytik, Statistische Analyse, Präsentation der Daten, Schreiben von Vorschlägen, Daten-Storytelling
Anfänger · Spezialisierung · 3–6 Monate

Coursera
Kompetenzen, die Sie erwerben: Google Analytics, Web Analytics, Journey Mapping, Digital Analysis, Marketing Analytics, Data Validation, Data-Driven Marketing, Data Collection, Analytics, Auditing, Debugging, Exploratory Data Analysis, Performance Measurement, Event Monitoring, Performance Reporting, Data Quality, Gap Analysis, Issue Tracking
Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Planogram, Inventory and Warehousing, Product Assortment, Retail Management, Global Marketing, Merchandising, Warehouse Operations, Warehouse Management, Reverse Logistics, Inventory Management System, Marketing, Supply Chain, Operations Management, Warehousing, Logistics, Product Management, Business Strategy, Sales, Operational Efficiency, Customer Relationship Management
Anfänger · Spezialisierung · 3–6 Monate