Marketing-Analytics-Kurse können Ihnen helfen zu verstehen, wie Daten genutzt werden, um Kampagnen zu bewerten und Entscheidungen zu treffen. Sie können Fähigkeiten in Tracking, Kennzahlen, Segmentierung und Analysewerkzeugen aufbauen. Viele Kurse nutzen Beispiele und Dashboards, um Ergebnisse sichtbar zu machen.

Kennesaw State University
Kompetenzen, die Sie erwerben: Generative KI, Verantwortungsvolle AI, ChatGPT, Fallstudien, Unternehmensstrategie, Schnelles Engineering, Analyse
Anfänger · Kurs · 1–4 Wochen

The State University of New York
Kompetenzen, die Sie erwerben: Facility Management, Event Management, Legal Risk, Contract Management, Facility Operations, Events and Conferences, Calendar Management, People Analytics, Performance Analysis, Financial Data, Business Analytics, Driving engagement, Analytics, Data Management, Data Literacy, Scheduling, Labor Relations, Data Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making
★ 4.8 (55) · Anfänger · Spezialisierung · 3–6 Monate

Kompetenzen, die Sie erwerben: Online Advertising, Pay Per Click Advertising, Performance marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Strategy, Customer Engagement, Customer Insights
Anfänger · Kurs · 1–4 Wochen

University of Arizona
Kompetenzen, die Sie erwerben: Integrated Marketing Communications, Persona Development, Consumer Behaviour, Marketing Psychology, Target Audience, Customer Analysis, Marketing Strategies, Strategic Marketing, Customer Insights, Brand Strategy, Marketing Management, Marketing Communications, Marketing Effectiveness, Branding, Storytelling, Influencing
Mittel · Kurs · 1–4 Wochen

IE Business School
Kompetenzen, die Sie erwerben: Marketing Effectiveness, Marketing Strategies, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Analysis, Branding, Key Performance Indicators (KPIs), Brand Management, Brand Strategy, Value Propositions, Performance Measurement, Cross-Channel Marketing
★ 4.7 (12) · Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Marketing Budgets, Marketing Effectiveness, Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Marketing Strategies, Marketing Channel, Data-Driven Marketing, Performance marketing, Budgeting, Data Validation, Web Analytics, Real Time Data, Performance Analysis, Verification And Validation, Event Monitoring, Digital Marketing Tools, Data Capture, Data Quality
Anfänger · Kurs · 1–4 Wochen

University of Maryland, College Park
Kompetenzen, die Sie erwerben: Digital Transformation, Business Transformation, Customer experience improvement, Applied Machine Learning, Business Modeling, Analytics, Organizational Change, Machine Learning Software, Technology Strategies, Customer Insights, Innovation, Organizational Strategy, Machine Learning, Business Strategy, Data-Driven Decision-Making, Workforce Development, Strategic Decision-Making, Competitive Analysis
Anfänger · Kurs · 1–3 Monate

Fundação Instituto de Administração
Kompetenzen, die Sie erwerben: Data-Driven Marketing, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Marketing, MarTech, Data-Driven Decision-Making, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Digital Marketing, Customer Engagement, Machine Learning Algorithms, Machine Learning, Advanced Analytics, Innovation, Brand Strategy, Deep Learning, Artificial Intelligence
★ 4.8 (8) · Anfänger · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: HR Tech, Human Resources Software, People Analytics, Human Resources Information System (HRIS), Human Resource Strategy, Human Resource Management, Employee Performance Management, Human Resources, Human Resources Management and Planning, Workflow Management, Workforce Management, Performance Appraisal, Performance Management, Performance Measurement, Data-Driven Decision-Making, Employee Training, Payroll Systems, Training and Development, Automation, Payroll Processing
Gemischt · Kurs · 1–4 Wochen

Kompetenzen, die Sie erwerben: Product Management, A/B Testing, Analytics, Value Propositions, User Experience, Data Analysis, Product Improvement, Customer Analysis, Conversion Funnel Analysis, User Research, Customer experience improvement, Performance Metric, Customer Insights, Driving engagement, Data-Driven Decision-Making, Customer Retention, Customer Engagement, Drive Engagement
Mittel · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Dashboard, Personenbezogene Analytik, Leistungsanalyse, Lohn- und Gehaltsabrechnung, Tabellenkalkulations-Software, Strategie der Humanressourcen, Microsoft Excel, Personalwesen, Gehaltsabrechnung, Datenvisualisierung, Leistungsberichte, Arbeitskräfteplanung, Mitarbeiterbindung, Datengestützte Entscheidungsfindung, Gehaltsabrechnungssysteme, Excel-Formeln, Engagement der Mitarbeiter, Vergütungsanalyse, Verwaltung der Arbeitskräfte
Gemischt · Kurs · 1–3 Monate

Kompetenzen, die Sie erwerben: Persona Development, Customer Analysis, Customer Insights, Pivot Tables And Charts, Data-Driven Marketing, Target Audience, Target Market, Marketing Analytics, Data-Driven Decision-Making, Market Research, Data Literacy, Data Analysis, Persona (User Experience), Data Synthesis, Consumer Behaviour, Statistical Reporting, Descriptive Analytics, Data Presentation
Anfänger · Kurs · 1–4 Wochen