Les cours en copywriting peuvent vous aider à apprendre à rédiger des textes clairs et adaptés à différents supports. Vous pouvez développer des compétences en structure, ton, argumentation et communication ciblée. De nombreux cours présentent des méthodes et exemples pour créer des contenus efficaces.

University of California, Davis
Compétences que vous acquerrez: Gestion des relations, Marketing de contenu, Services à la clientèle, Analyse de la performance du contenu, Optimisation des moteurs de recherche, Marketing, Développement et gestion du contenu, Optimisation pour les moteurs de recherche (SEO), Retour sur investissement, Analyse Web et SEO, Gestion des campagnes, Tests A/B, Stratégie de contenu, Google Analytics, Gestion des attentes, Rapports de performance, Optimisation du contenu, Analyse concurrentielle, Recherche de mots-clés, Indicateurs clés de performance (ICP)
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Storytelling, Instagram, Visual Storytelling, Content Creation, Drive Engagement, Driving engagement, Writing and Editing, Social Media Content, AI powered creativity, Writing
Débutant · Cours · 1 à 4 semaines

Skillshare
Compétences que vous acquerrez: Storytelling, Journalism, Writing and Editing, Editing, Blogs, Writing, Creativity
Débutant · Cours · 1 à 4 semaines
Madecraft
Compétences que vous acquerrez: Google Analytics, Lead Generation, Digital Marketing, Value Propositions, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Pay Per Click Advertising, Marketing Effectiveness, Social Media Marketing, Strategic Marketing, Marketing Analytics, Web Analytics, Data-Driven Marketing, Search Engine Optimization, Analytics, Search Engine Marketing, Customer Retention
Débutant · Spécialisation · 3 à 6 mois
Starweaver
Compétences que vous acquerrez: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Search Engine Marketing, Content Optimization, Google Analytics, Digital Marketing, Web Analytics, Competitive Analysis, Content Performance Analysis, Content Strategy, WordPress, Web Content, Market Opportunities, Content Creation, ChatGPT, Earned Media, AI Workflows, Technical Communication, Core Data (Software)
Intermédiaire · Cours · 1 à 3 mois
University of Illinois Urbana-Champaign
Compétences que vous acquerrez: Marketing Analytics, Strategic Marketing, Digital Marketing Campaigns, Web Analytics and SEO, MarTech, Social Media Campaigns, Web Content, Cross-Channel Marketing, Social Media Marketing, Search Engine Optimization, Marketing Automation, Marketing Channel, AI Personalization, Marketing, Media and Communications, Content Management Systems, Content Performance Analysis, Integrated Marketing Communications, Media Planning, Key Performance Indicators (KPIs)
Débutant · Spécialisation · 3 à 6 mois

Edureka
Compétences que vous acquerrez: Responsible AI, Incident Management, Governance, Incident Response, Data Governance, Compliance Management, Policy Development, Risk Management, Governance Risk Management and Compliance, Data Ethics, AI Security, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Data Quality, Data Analysis, Data-Driven Decision-Making, Digital Analysis, Data Collection, Search Engine Optimization
Débutant · Spécialisation · 1 à 3 mois

Coursera
Compétences que vous acquerrez: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Data Storytelling, Content Performance Analysis, Dashboard, Looker (Software), Business Reporting, Dashboard Creation, Web Analytics and SEO, Conversion Funnel Analysis, Management Reporting, Campaign Management, Customer Analysis, Data Cleansing, Search Engine Optimization, Marketing Operations, Media Planning, SQL
Débutant · Spécialisation · 3 à 6 mois
Compétences que vous acquerrez: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing
Débutant · Cours · 1 à 3 mois
Madecraft
Compétences que vous acquerrez: Lead Generation, Digital Marketing, Digital Brand Strategy, Marketing Strategies, Target Audience, Marketing Automation, Pay Per Click Advertising, Social Media Marketing, Content Marketing, Demand Generation, Brand Marketing, Persona Development, Digital Advertising, A/B Testing, Search Engine Optimization, Marketing Analytics, Content Strategy, Advertising, Journey Mapping, Automation
Débutant · Cours · 1 à 3 mois

Compétences que vous acquerrez: Prompt Engineering, Surveys, Google Analytics, Search Engine Optimization, Competitive Intelligence, Keyword Research, Survey Creation, Product Marketing, Marketing Analytics, Data-Driven Marketing, Web Analytics and SEO, Prompt Engineering Tools, Competitive Analysis, Target Audience, Market Intelligence, Web Analytics, Product Strategy, Go To Market Strategy, Market Research, Content Strategy
Intermédiaire · Spécialisation · 3 à 6 mois

SkillsBooster Academy
Compétences que vous acquerrez: Google Gemini, Digital Marketing, Anthropic Claude, Marketing Strategy and Techniques, Marketing Strategies, Digital Marketing Campaigns, Microsoft Copilot, Email Marketing, Digital Marketing Tools, Social Media Marketing, Search Engine Optimization, Prompt Engineering, Content Optimization, Advertising Campaigns, Content Creation, Market Research, Generative AI, Web Analytics and SEO, Competitive Analysis, Target Audience
Débutant · Spécialisation · 3 à 6 mois