Les cours en marketing digital peuvent vous aider à comprendre comment concevoir des campagnes en ligne, utiliser différents canaux et suivre les résultats. Vous pouvez développer des compétences en stratégie de contenu, réseaux sociaux, référencement et analyse de la performance. Beaucoup de cours s'appuient sur des études de cas et des outils utilisés en marketing.

University of California, Davis
Compétences que vous acquerrez: Editing, Prompt Engineering, Responsible AI, Writing, Content Creation, Business Writing, Diversity and Inclusion, Analysis, Target Audience, Communication, Cultural Sensitivity
Débutant · Cours · 1 à 4 semaines
Compétences que vous acquerrez: User Experience Design, Data Storytelling, Design Strategies, User Centered Design, Usability Testing, Product Improvement, Customer experience strategy (CX), User Research, Design Research, Figma (Design Software), User Feedback, Wireframing, Storytelling, Prioritization
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cyber Risk, Cyber Security Strategy, Risk Mitigation, Risk Management Framework, Cybersecurity, Security Management, Risk Analysis, Security Strategy, Information Management, Law, Regulation, and Compliance, Financial Services, Data Security, Asset Protection, Business Continuity, Digital Assets
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Cloud Computing Architecture, Google Cloud Platform, Load Balancing, Dataflow, Kubernetes, Network Architecture, Data Migration, Data Architecture, Network Troubleshooting, Cloud Security, Network Monitoring, Cloud Computing, Cloud Solutions, Cloud Storage, Data Pipelines, Cloud Infrastructure, Infrastructure as Code (IaC), Scalability, Key Management, Looker (Software)
Avancées · Spécialisation · 1 à 3 mois

HubSpot Academy
Compétences que vous acquerrez: HubSpot CRM, Data Visualization, Sales Management, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing
Débutant · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Facebook, Marketing Strategies, Social Media Campaigns, Social Media Marketing, Social Media, Marketing, Social Media Content, Marketing Effectiveness, Target Audience, Drive Engagement, Customer Engagement
Débutant · Projet Guidé · Moins de 2 heures

Google Cloud
Compétences que vous acquerrez: Cloud Security, Encryption, Cloud Computing, Data Security, Cybersecurity, Network Security, Threat Detection, Infrastructure Security, Public Cloud, Authentications, Authorization (Computing), Data Storage, Identity and Access Management, Data Centers, Compliance Management
Débutant · Cours · 1 à 3 mois

Real Madrid Graduate School Universidad Europea
Compétences que vous acquerrez: Global Marketing, Customer Engagement, Cultural Sensitivity, Revenue Management, Augmented and Virtual Reality (AR/VR), Brand Management, Marketing Strategy and Techniques, Customer experience improvement, Personalized Service, Business Modeling, Content Strategy, Customer Relationship Management, Innovation, Business Management, Price Negotiation, Digital Transformation, Data-Driven Decision-Making, Metadata Management, Artificial Intelligence, User Experience Design
Débutant · Cours · 1 à 4 semaines

Coursera
Compétences que vous acquerrez: Presentations, Business Writing, Marketing Materials, Business Planning, Product Demonstration, Sales Presentations, Price Negotiation, Marketing Design, Business Strategy, Product Promotion, Entrepreneurship
Débutant · Projet Guidé · Moins de 2 heures

Compétences que vous acquerrez: Web Content Accessibility Guidelines, Test Automation, Usability, Human Centered Design, Usability Testing, User Interface (UI), Interaction Design, UI/UX Strategy, Front-End Web Development, Software Testing, CI/CD, Semantic Web
Avancées · Cours · 1 à 4 semaines
Compétences que vous acquerrez: Collaboration, Collaborative Software, Adobe InDesign, Version Control, Style Guides, User Feedback, Adobe Creative Cloud, Peer Review, Document Management, File Management, Branding
Intermédiaire · Cours · 1 à 4 semaines

Compétences que vous acquerrez: Canva (Software), Instagram, Social Media Content, Social Media, Social Media Marketing, Organizational Skills, Content Creation, Graphic Design, Graphic and Visual Design, Color Theory, Typography, Marketing
Débutant · Projet Guidé · Moins de 2 heures