Institut Mines-Télécom
Digital business - Act on the digital world
Institut Mines-Télécom

Digital business - Act on the digital world

This course is part of Digital Business Specialization

Taught in English

Some content may not be translated

Valérie Fernandez
Thomas Houy

Instructors: Valérie Fernandez

2,081 already enrolled

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Course

Gain insight into a topic and learn the fundamentals

4.6

(24 reviews)

10 hours (approximately)
Flexible schedule
Learn at your own pace

Details to know

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Assessments

10 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(24 reviews)

10 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Digital Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
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There are 3 modules in this course

Hello ! We are delighted to welcome you for this course. During the next 3 weeks, we will show you how to act on the digital world. Let's start by providing you with information on the topics covered during the first week : the idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.

What's included

4 videos8 readings4 quizzes4 discussion prompts

Hello ! We hope you enjoyed the first week of the course. Welcome to the second week of the course. Many online businesses’ success is owed to high-quality execution by the teams in charge of the product or service delivered. Conquests are made thanks to talents who are ready to effectively pitch their start-up anytime, anywhere, can win masses of clients with no budget, and know how to retain them and scale up their beta tester base. In order to take on the digital world, you will need to master all the pitching, client acquisition and scaling techniques.

What's included

2 videos5 readings3 quizzes3 discussion prompts

Hello ! The end of the course is approaching. You have one week left. During this third and last week, we would like to focus on specific transformations. Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.

What's included

3 videos5 readings3 quizzes3 discussion prompts

Instructors

Instructor ratings
4.3 (6 ratings)
Valérie Fernandez
Institut Mines-Télécom
6 Courses46,230 learners

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4.6

24 reviews

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Reviewed on Jul 6, 2023

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Reviewed on Jul 1, 2023

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