The goal of this course is to understand the challenges and opportunities of agribusiness nowadays. From farms to retailers, from input providers to traders, all the diverse players of this value chain interact a complex business environment in which nature, policy, technology and management strategies have to be considered to overcome future challenges and seize upcoming opportunities.
To understand such complexity we will take Italy as a large, open-air lab in which all major phenomena and business dynamics influencing agribusiness worldwide coexist and clearly show their effects. History, heritage and tradition, technology and innovation, brilliant farmers and multinational companies, all in a constrained, diverse physical and business landscape, Italy is the perfect sampling area for agribusiness.
In our learning experience we will benefit from the knowledge and experience of different Bocconi University Professors and several CEOs and top executives who are re-shaping agribusiness concepts.
Course Syllabus:
Week 1: Heritage and Excellence in Italian Agriculture
Week 2: Challenges of the Global Agro-System
Week 3: Innovation in Agribusiness
Week 4: Developing new business concepts
The week focuses its attention on the challenges of the global agro-system. Population growth, income growth, transition of emergent economies toward a high-calorie diet: all these levers increase the demand for food. At the same time, climate change and its consequences threaten the production of sufficient food to feed the world. Another theme investigated during the first week is the process of commoditization that characterizes agricultural products. Firstly, distinctive aspects of commodities are analysed. At a later stage, the impact of industrialization and economy of services on price transmission along the agro-food value chain is discussed.
What's included
10 videos1 reading1 assignment
Show info about module content
10 videos•Total 66 minutes
Introductory Video•3 minutes
Intro Week 1•1 minute
Population growth•5 minutes
The calories challenge•5 minutes
Income growth•4 minutes
Prosumerism and food scares•12 minutes
Perceptions and embeddedness•11 minutes
Sources and causes of climate changing emissions•8 minutes
Commoditization and price transmission in the chain•11 minutes
Agriculture value added•7 minutes
1 reading•Total 5 minutes
Recap slides•5 minutes
1 assignment
Week 1•0 minutes
Global Agribusiness
Module 2•1 hour to complete
Module details
The second week gives an overview of actual agribusiness competitive dynamics focusing on the role and features of each player of the supply chain. Then, the five largest agricultural systems in the world are examined (Europe, US, Brazil, China and India). Each agricultural system is explained going through its history, evolution and main features in terms of typical productions, commercial relations, trends and dynamics that will affect it in the years to come. The final part of the week deepens the Italian agricultural system. The conditions, skills and competences that have allowed Italy to become the first country in the world in terms of quality agri-food products are discussed and summarized.
What's included
13 videos1 reading1 assignment
Show info about module content
13 videos•Total 70 minutes
Intro Week 2•1 minute
Players of the agribusiness•3 minutes
Competitive Dynamics 1•4 minutes
Competitive Dynamics 2•4 minutes
From subsistence to complexity•4 minutes
The US Agricultural System•8 minutes
The Brazilian Agricultural System•7 minutes
The Chinese Agricultural System •6 minutes
The Indian Agricultural System•7 minutes
The EU Agricultural System•8 minutes
The Italian Case: Industry History and Evolution•7 minutes
The Italian Case: Cultivating Excellence•6 minutes
The Italian Case: Techniques and technology in an unfavourable landscape•5 minutes
1 reading•Total 5 minutes
Recap slides•5 minutes
1 assignment
Week 2•0 minutes
Sustainability in Agribusiness
Module 3•1 hour to complete
Module details
The third week is about sustainability in agriculture. Sustainable agriculture contributes to all four pillars of food security (availability, access, utilization and stability) and to the three dimensions of sustainability: environmental, social and economic. In the first part of the week, the focus is on sustainable practices and techniques such as crop rotation, organic farming and integrated pest management. Then, the role of farms as actors that enhance ecosystem services is deepened. Later, the multiple benefits of cooperation and aggregation from small-scale farmers point of view are discussed.
What's included
9 videos1 reading1 assignment
Show info about module content
9 videos•Total 67 minutes
Intro Week 3•2 minutes
Sustainability in agriculture•9 minutes
Analysing the large-scale land acquisitions phenomenon•13 minutes
Crafting a sustainable strategy in the agrifood business•9 minutes
Enhancing ecosystem services•9 minutes
Natural and Organic•4 minutes
Complementarity and multifunctionality•6 minutes
The benefits of cooperation•7 minutes
Engaging farmers on common business strategies•7 minutes
1 reading•Total 10 minutes
Recap slides•10 minutes
1 assignment
Week 3•0 minutes
Innovation in Agribusiness
Module 4•1 hour to complete
Module details
The fourth week deals with innovation in the agribusiness industry. The basics in the discipline of Innovation Management are provided, such as the difference between innovation and invention and the ingredients for a successful innovation process. Later, the focus shifts on the growing importance of services for companies and the concept of “servicization” is explained. Then, the agrifood industry main innovation trajectories (i.e. vertical farming, biotechnologies, digitalization and big data, satellites) are analysed through a series of interviews with industry players that represent the above mentioned trends.
What's included
7 videos1 reading1 assignment
Show info about module content
7 videos•Total 49 minutes
Intro Week 4•1 minute
Innovation essentials•9 minutes
Product and Service Innovation•8 minutes
Vertical Farming•9 minutes
Biotech•9 minutes
Efficiency and Big Data•6 minutes
Earth observation: Agriculture from high above•7 minutes
1 reading•Total 5 minutes
Recap slides•5 minutes
1 assignment
Week 4•0 minutes
FINAL PROJECT
Module 5•1 hour to complete
Module details
What's included
1 video1 assignment
Show info about module content
1 video•Total 2 minutes
Wrap up - Challenges of Agribusiness Management•2 minutes
1 assignment•Total 30 minutes
Final Quiz•30 minutes
Instructor
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Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking.
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