When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 5 modules in this course
This course was developed for professionals from any area or industry to use communication strategically to improve their management and business understanding. There is no mandatory prerequisite but having business experience will help participants make the most of the proposal of texts, analyses, and content. From a unique approach, it funnels content from understanding reputation formation to practical actions that each participant can apply in their daily life.
This week, you’ll learn details about how reputation has become an indispensable asset in organizations’ current context and how you, regardless of which area you work in, can impact it.
What's included
4 videos5 readings1 assignment1 plugin
Show info about module content
4 videos•Total 26 minutes
Importance of Reputation•8 minutes
What has changed in the world•9 minutes
Big questions to answer•7 minutes
How to communicate in this new world•2 minutes
5 readings•Total 65 minutes
Course syllabus•10 minutes
Today's Organizations Still Have Work to Do with Workforce Diversity, Equity, and Inclusion Efforts•5 minutes
Ipsos reputation council report•30 minutes
Communication in a Time of Crisis•10 minutes
Trust Barometer•10 minutes
1 assignment•Total 45 minutes
Week 1 Practice Quiz - Corporate Communication•45 minutes
1 plugin•Total 20 minutes
Ted Talk with Rachel Botsman: covers trust as the currency of new economy•20 minutes
External Communication
Module 2•5 hours to complete
Module details
At the end of this week, participants will understand the importance of communication with different stakeholders in the construction and maintenance of the reputation. Participants will also recognize standard practices to make this work possible. We will emphasize two groups: press and influencers.
What's included
5 videos4 readings5 assignments
Show info about module content
5 videos•Total 77 minutes
Why should we communicate with different stakeholders?•5 minutes
Tools for building communication with different stakeholders•7 minutes
How to deal with media•4 minutes
How to deal with social media and influencers•3 minutes
Recording of Communication Principles for Leaders Live Session on 21-11-18 20:18:22 [58:52]•59 minutes
4 readings•Total 78 minutes
Stakeholder communication and the risks and rewards of dialogue•30 minutes
Advocacy•10 minutes
Starbucks CEO speaks out after black men arrested - Video•8 minutes
New media and influencers•30 minutes
5 assignments•Total 117 minutes
Practice quiz: communicating with different stakeholders•22 minutes
Practice quiz: tools for better communication •15 minutes
Practice quiz: dealing with media•15 minutes
Practice quiz: dealing with media and influencers•15 minutes
Graded quiz - Weeks 1 and 2•50 minutes
Employee Communication
Module 3•6 hours to complete
Module details
This week, we will focus on the fundamental concept of employee communication, why it has become increasingly important, and practice it nowadays.
What's included
5 videos4 readings4 assignments1 peer review
Show info about module content
5 videos•Total 50 minutes
Why do we invest in employee communication?•5 minutes
What is employee communication?•2 minutes
What does change after COVID-19•6 minutes
What do they want? How to make employee communication more assertive •4 minutes
Recording of Live Session - Communication Principles for Leaders on 22-07-01 12:31:28 [33:21]•33 minutes
4 readings•Total 65 minutes
The business case for world-class internal communication•30 minutes
How Vodafone transformed their internal communications•10 minutes
How to combat Zoom fatigue•10 minutes
Being more assertive•15 minutes
4 assignments•Total 60 minutes
Practice quiz: employee communication •15 minutes
Practice quiz: at the heart of employee communication•15 minutes
Practice quiz: Covid effect•15 minutes
Practice quiz: assertiveness•15 minutes
1 peer review•Total 180 minutes
Peer-graded assignment•180 minutes
Leadership Communication
Module 4•2 hours to complete
Module details
This week, our focus will be to look at the concept of dialogue in-depth to apply it daily as a master resource of leadership communication. In this chapter, we will gain awareness of the subject and not eventually use it as an everyday practice.
What's included
3 videos2 readings4 assignments1 plugin
Show info about module content
3 videos•Total 10 minutes
Leadership challenges nowadays•6 minutes
What is leadership communication?•2 minutes
Dialogue as resources for leaders•2 minutes
2 readings•Total 28 minutes
Good Leadership Is About Communicating Why•8 minutes
Leadership is a Conversation•20 minutes
4 assignments•Total 95 minutes
Practice quiz: leadership challenges•15 minutes
Practice quiz: leadership communication•15 minutes
Practice quiz: about the dialogue•15 minutes
Graded quiz - Weeks 3 and 4•50 minutes
1 plugin•Total 7 minutes
What makes a good leader?•7 minutes
Leadership Communication Superpower
Module 5•5 hours to complete
Module details
This is the last week of our Communication Principles for Leaders course. Therefore, it presents each of the resources available to leaders to strengthen the practice of dialogue in day-to-day life.
What's included
8 videos7 readings7 assignments
Show info about module content
8 videos•Total 75 minutes
The power of silence•3 minutes
The power of listening •2 minutes
The power of your words•4 minutes
The power of questions •3 minutes
The power of storytelling •3 minutes
What is your superpower?•2 minutes
Bonus track•2 minutes
Recording of Live Session - Communication Principles for Leaders on 22-07-15 20:08:49 [55:02]•55 minutes
7 readings•Total 126 minutes
Is silence killing your company?•20 minutes
Being a Good Listener•5 minutes
The power of words: Maya Angelou•7 minutes
The surprising power of questions•20 minutes
The Storytellers Secret | Carmine Gallo•52 minutes
10 ways to have a better conversation•12 minutes
Staff-graded assignment instructions•10 minutes
7 assignments•Total 121 minutes
Practice quiz: resources for improve dialogue I•15 minutes
Practice quiz: resources for improve dialogue II•15 minutes
Practice quiz: resources for improve dialogue III•15 minutes
Practice quiz: resources for improve dialogue IV•15 minutes
Practice quiz: resources for improve dialogue V•8 minutes
Practice quiz: all resources together create a better leader•8 minutes
Graded quiz - Week 5•45 minutes
Earn a career certificate
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A FIA está entre as 3 melhores escolas de negócios do país e no grupo das 55 melhores do mundo, no ranking do Financial Times. Trabalhamos ininterruptamente na geração de conhecimento aplicado e de novas práticas de excelência na Administração. Atuando nas áreas da Consultoria, Educação Executiva e Pesquisa, em 2016, a FIA foi reconhecida/premiada como a melhor instituição com soluções voltadas a Educação Executiva, pela conceituada revista The New Economy.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.